CREATINGREORGANIZED · SEASON 4 · EPISODE 25 · 5 NOVEMBER 2026

Stop Creating Your Podcast Without a Business Purpose

What business job is your podcast actually supposed to perform? This episode introduces a six-factor podcast job description, explains why downloads are not the same as business outcomes, and applies goal-setting theory to your podcast strategy.

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Episode transcript — full, verbatim

The transcript preserves the spoken episode, including sponsor-break wording from the recording. Editorial summaries and affiliate disclosures outside the transcript distinguish recommendations from paid sponsorships. Timestamps refer to the recording and may not be clickable in the show-wide players above.

Intro

[00:00:00]

Hook — What is the job of your podcast?

Did you ever write a job description for your podcast, or did you just start yapping and recording? Perhaps you had a brilliant idea. Wanted to share your voice, your expertise, because you wanted to become more visible. Maybe you're also using video like me. Or perhaps somebody told you that every business owner should have a podcast.

Well, guilty of that, I said that. And then you started. You bought a microphone, you learned how to record, you found a podcast hosting platform, you started to publish your episodes consistently, and maybe you also added video because apparently audio alone isn't cutting it anymore. Now you need YouTube, you need TikTok, Instagram, Instagram Reels, LinkedIn posts, newsletters, transcripts, search engine [00:01:00] optimization, and answer engine optimization.

AI will help you to create even more content out of that. And that's wonderful. But here's my question: What is all of this supposed to accomplish for your business? I don't mean more downloads, more followers, more likes. That's all vanity measures. I don't mean more content.

I mean actual business value, bottom line, money on your bank account. Because what if your podcast is working incredibly hard, but doing the wrong job?

What if you are optimizing your entire podcast production workflow when the real problem is you haven't defined what your podcast should be contributing to your business? That's the big question. And what if you could reduce the amount of content you create while increasing its business [00:02:00] value?

I know that you are an established business owner, and I want you to understand that your time your efforts investing into something, it all should be worth it, especially as a mom.

I am a mom. I don't have unlimited time, and I suspect that you don't either, okay? So today, I want to introduce an idea that will guide you throughout this entire season. Come with me and let me guide you through Creating Reorganized episode 25 to 32.

That's season four, and I will share how your podcast will make the greatest job it can do for your business. All right? Your podcast needs a job description, and my job description for my podcasts are different. And before you hire another AI tool, create a new workflow, or publish another episode, I wanna ask you one question: What business job are you actually asking your podcast to [00:03:00] perform?

Let's explore that.

Welcome & Introduction

Welcome to Creating Reorganized. My name is Eleonore. I'm a professor for industrial and occupational psychology, and I'm a psychologist, neuroscientist, former IT strategy consultant, an entrepreneur, a podcaster, and a mom above all. And I'm building businesses that support my vision of life, not the other way around.

So here on Creating Reorganized, we explore how psychology, business strategy, technology, and AI can help us to build better businesses. And when I say better, I don't necessarily mean bigger. I'm thinking of more revenue at any cost. I'm [00:04:00] definitely not thinking more work. Okay? So I mean businesses that are strategically sound, economically sustainable, and compatible with the lives we actually wanna live, right? today marks the beginning of a new season, that is particularly interesting and valuable for me because we are together going to examine something I have been thinking and building since a couple of months now in the background, under the hood, so to speak. So what if we stopped treating our podcasts primarily as a content production machine, okay?

What if we started to treat that podcast as a business capability? So I wanna look at my podcasting efforts through the same lens that I used for years as an IT strategy consultant. I wasn't starting with the [00:05:00] technology, with the software, the applications, but I was always starting with a business problem, okay?

So that's what I wanna explore with you over the next eight episodes. You have a different business than me. Of course, you have different business problems, and different jobs for a podcast. So I will share some of my own entrepreneurial experiments, because when we talk about monetizing our podcasts, finding new customers or sponsors, we need to establish something more fundamental. When was the last time you reviewed your podcast strategy?

You never did this? I'm not talking about your content calendar, your recording schedule, or your social media activities, let alone statistics. I mean your actual business strategy. You haven't reviewed it yet? Well, you should review it occasionally, regularly. So what business objective does your podcast support?

Strategy Review Questions

How do you know whether it's [00:06:00] successful? You need to have some KPIs, key performance indicators, to measure how successful all your effort is, right? So what would happen to your business if you stopped publishing tomorrow? Nothing? Well, is your podcast then needed?

Or would you lose potential customers? Obviously then it's needed. Would your sales process become more difficult, or would your existing customers lose access to some useful explanations? Would your employees have fewer learning resources, or would you lose an important channel for validating new business ideas?

If nothing would change, then probably your podcast is not doing the job. You should rethink the idea of why you are podcasting.

What is the job of your podcast? That's the question. And I think that podcasts can create substantial business value. And that value depends on the job we expect them to perform, right? Here's where I [00:07:00] see a recurring problem. We often measure what is easy to measure: if we assume that these numbers increase, our business must be improving, right?

So that's the hope, the promise, but it's not necessarily true. 30,000 downloads doesn't mean that you have $30,000 on your bank account because of that, right? So imagine you are a management consultant.

You publish an episode explaining how you approach a complex organizational transformation, and only 150 people are listening. Not really impressive, right? If you are looking at it from an influencer point of view.

150 Listeners vs 15,000 Downloads

But one of those listeners is actually a managing director who is considering hiring a consultant just like you, that managing director is now listening to your episode, understands your thinking, appreciates your perspective, and eventually contacts you. Now, just one out of 150. [00:08:00] That's more impressive than an episode receiving 15,000 downloads, right? Because none of these other listeners who came across your show is relevant to your business.

when you think of both episodes, I'll prefer the one that is only listened by one person who really needs that and would hire you, that is an example of two different jobs.

If your objective was broad awareness, perhaps the second episode performed better because of vanity measures, because of brand awareness. But if they're not buying from you, then the brand awareness doesn't help you.

Metrics Need a Business Objective

And that is the point. A podcast metric is only meaningful in relation to the business objective it is supposed to support. And without that objective, we risk optimizing activity rather than outcomes the problem is even more interesting now with [00:09:00] AI. Of course, we can create even more content faster than ever. We can generate transcripts, summaries, carousel, video clips, social media content, whatever you want, newsletters and whatever. But increased production capacity doesn't automatically create increased business value, okay?

It might simply even only allow us to produce irrelevant content more efficiently, and I think that is a rather expensive mistake. Not necessarily expensive in software subscriptions because I already paid for that, but of course, they add up too. But most of all, that's expensive in my time, attention, cognitive energy, and also opportunity costs, right?

every hour I spend optimizing an unnecessary workflow is an hour I cannot spend on something else more [00:10:00] valuable and more important for my business, my customers, my product, my family, and simply my life. So I don't wanna do that. Do you? let's bring some psychology into this, right?

Goal-Setting Theory

There is a well-established body of research that helps us understand why defining the job matters. I'm talking about the, ta-da, goal setting theory by Locke and Latham. Their research examines how goals influence motivation and task performance. One of the central findings is, specific challenging goals can lead to better performance than vague instructions such as simply doing your best,

Of course, the relationship is not unconditional. Goal commitment matters. Feedback matters, task complexity matters, and people need the necessary capabilities and resources, of course. But the [00:11:00] underlying principle is highly relevant. Clarity about the desired outcome influences how we direct our effort.

Now, consider how many podcasters define success. I wanna grow my podcast. Okay. What does growth mean? More downloads, subscribers, revenue, qualified customers, meaningful conversations, more influence in your particular professional community, like speaking opportunities, or perhaps more opportunities to collaborate with organizations, something like that. Those are all very different objectives, and they require different activities.

Sponsor Break 1

Before we continue, we wanna appreciate those who financed this valuable episode for you Thanking our sponsors for the financial support, we are happy to return to a valuable episode [00:12:00]

Two Business Owners Example

So let's talk about another example, okay? So imagine two business owners, very different ones. Both publish a weekly video podcast. Both use the same microphone, the same editing software, perhaps even the same AI to create the podcast and to distribute that. The first business owner wants to attract consulting clients, and the second one wants to educate existing customers so that their employees spend less time answering repetitive questions, use the same podcast strategy? No, of course not. The service provider might prioritize explanations that customers can find and revisit when needed, like frequently asked questions The first one might measure qualified inquiries, and the second one might measure minimizing support questions, right?

Goal vs Strategy vs Metric

So we're talking here about same technology, but different [00:13:00] goals, different behaviors, different KPIs. And that is why I think the goal-setting theory provides a useful foundation for our discussion. But let me add an important distinction here. A goal is not the strategy, okay? A metric is not the same thing as a goal either.

A goal describes a desired outcome. A strategy explains how we intend to achieve the goal, and a metric, KPI, helps us evaluate whether we are making progress So if you say, "I wanna have ten thousand podcast downloads," that's a numerical target, but it doesn't tell me why those downloads matter.

And if your actual objective is acquiring five highly qualified consulting clients, well, maybe ten thousand [00:14:00] downloads isn't really the best indicator, right? So the psychological lesson here is not simply that we should set more goals. It's about defining the right set of goals and ensuring that our activities support them.

Technology Follows Business Requirements

Which brings me to my previous professional life, before becoming a mom and building my own businesses, worked at Accenture. And one of the lessons that has stayed with me is that technology decisions should always follow business requirements, not the other way around.

Of course, technology can reveal new opportunities, right? But sometimes a new tech ability or capability allows us to imagine business models that previously weren't feasible. But that does not eliminate The need to understand the business problem from the get-go, [00:15:00] okay? So imagine a company comes to you and says, "Well, we need a new software application."

I would always ask, like, "Why? Why do you need one?" "Because our competitors have one. They have software." Well, that's not a business requirement. Or maybe the software is old. Yeah, that's relevant maybe, but what capability does the organization actually need? What business processes need to improve?

Which decisions need to be better informed? What are the customer problems that remain unresolved? Only after understanding those questions, we can then evaluate which new software would answer the questions, would solve the problems, right?

Podcast as Product, Not Marketing

And I think that we also should apply the same logic to podcasting, because a podcast is not automatically a marketing instrument. I use it as an instrument for [00:16:00] marketing. It can be, but it doesn't have to be. I have another podcast where the podcast episode as such is already deliverable, so there is no advertisement at all in there.

Every episode is already the value that my customers are paying for, right? So it's not the marketing, it's already the product delivered. So a podcast can support different business capabilities. Of course, I already talked about establishing trust or explaining complex services, educating customers.

Maybe you can also use it for supporting onboarding of your employees or sharing organization knowledge. And sometimes the podcasts can help us discover whether a new business opportunity exists.

Discover New Business Opportunities

And I used my own shows for that reason, and that is what I'm interested in right now. But let's stay with that underlying principle.

It's always [00:17:00] capability before application. So what does your business need to be able to do? could a podcast help provide that capability? perhaps the answer is yes, But sometimes the question is also no, and I think we should be comfortable with both answers because my first show, the Postdoc Transformation Show, it doesn't help me building my business anymore from a today standpoint, and I'm comfortable with that because the objective for me in my business is not to have a podcast as such.

The objective for me is to build a better business. So one of the shows is not valuable for me anymore. That doesn't mean the show itself is not valuable anymore for someone else. I'm still having it hosted so that someone else can listen to it and gain value from it. It's just that I'm not investing into it anymore.

And instead, I tried building [00:18:00] something that really solves the problem of the ones in my vicinity.

And we have learning opportunities, learning challenges, in my head, a psychologist meets an IT strategy consultant, meets a podcaster, meets a neuroscientist, meets a mom, like all of them are in my head. And I'm thinking like, what can we build now to ease our lives of the people I love, of the people in my vicinity, and still mean business

talking about building a better life, I wanna share something that may seem unrelated to podcasting at first, but I think it actually illustrates our topic rather well

as a mom, I spend a huge amount of time supporting my children's learning and like many parents, I have encountered situations where the available learning materials, don't quite [00:19:00] match what my child actually needs. I find learning really fascinating, and as someone who has a background in technology consulting, I also find it interesting to explore how technology could support those processes, especially in this era of AI, right?

So I started creating learning materials for my own children, including personalized educational podcasts, interactive learning applications, now here's the interesting part. I did not start it off like I'm going to create an educational tech company. I mean, initially I was solving my own problem. My children needed particularly learning support, and

I am the primary caregiver, so why not would I be building something for them? I explored how I could create something useful. I built prototypes. I tested them. I [00:20:00] actually pay my kids to test something that they can use in order to improve that for their own learning, and then we can have other kids use them as well.

I changed things, improved them, and my kids gave me useful evidence about our own experience, and that is actually also quality time for me because I can teach them how to solve problems on their own terms with me, so I can role model how I would solve problems.

And I've built a couple of things. I built a couple of podcasts, and not all of them are commercially viable. And I think this distinction is really important. Today, AI makes it possible to create prototypes so much faster. But being able to build something and having customers willing to pay is completely different, [00:21:00] right?

Sponsor Break 2

Do you know who brings this valuable episode for free to you? Thanking our sponsors for the financial support, we are happy to return to a valuable episode

Validating New Business Opportunities

And this is the commercial idea that you need to think if you wanna monetize your podcasts, do you wanna monetize your listeners?

Do you wanna monetize the ads, getting sponsors? You need to think about it. Or do you have your own business, right? If you have your own business and it serves as your marketing arm, then your products or your services can be high value, high ticket, right? That is something that you always need to think of, and that's why your podcast has different jobs.

Right now I have a couple of potential business opportunities, and throughout this season, I wanna walk you through that so that you can see [00:22:00] I'll test that, and that's the connection to Creating Reorganized. I'm literally in the same boat like you. While you are currently testing the market for your own products or services, I do the same. Apart from that, of course, I also help budding podcasters doing the editing and podcast strategy, but for my other products and services, I'm in the same boat as you are. So the question for me is always, could my existing video podcast help me validate and market this product line?

And that is why I think that this is a unusual opportunity. This is when we are birthing a podcast strategy, because now that podcast that I haven't built yet, but I will build probably, will have a different job than Creating Reorganized or even Postdoc Transformation or my other podcasts that serve a different value proposition,

It's not simply promoting my [00:23:00] existing business. The podcast will have a distinct job, and I want you to explore which job your podcast will have for your own business In this case, it will help me explore whether new business opportunities deserve further investment, right? Like a landing page where I share A, B, C, and then we see which of A, B, or C drives more customer or more traffic, right?

So I wanna share parts of that process with you throughout this season so that you have this impression and reassurance you are not alone in this. My journey could be your journey as well, as an experiment, as a joint journey, including the uncertainties. I don't know all the answers yet. The assumptions, maybe I'm wrong.

The decisions, maybe these will be wrong as well. But eventually, whatever evidence will emerge, I [00:24:00] think that you and I can learn a lot from examining business decisions before we know whether, they will succeed right? Because it's all part of doing business. We don't know yet, But we still have to decide and live with the consequences.

Okay? So I've been talking about the podcast job description, so let's bring this all together, right? Imagine your podcast is an employee.

Podcast as Employee — Job Ad Analogy

You are hiring someone. You have a business problem, and you want this person, also known as your podcast, to contribute to solving that problem, right?

Then you would write a job ad that says, "We're looking for someone who will do everything, marketing, sales, customer service, employee development, recruitment." of course not. You would not do this, right? So if you would read such a job ad, you would probably say, [00:25:00] "They don't know what they're hiring for."

And that could apply to your podcast as well. That is why you need to have the goal set before you write out the podcast job description,

I'm not saying a podcast cannot contribute to several objectives. but you need priorities. If you're talking in different directions, your listeners will probably be disoriented and this is why you need to prioritize. In your podcast job description, that could be a framework for defining what your podcast should accomplish,

6-Factor Podcast Job Description Framework

First, first, that is your business objective. What does your business actually need? Not what does your podcast need. Your podcast is dependent on your business. So your business, perhaps you need more qualified consulting inquiries. Maybe you'll need more improved customer understanding, or you wanna, reduce customer support [00:26:00] questions.

Maybe you wanna validate a new product or attract suitable employees. Whatever the business problem is, it's yours to choose and to define so that your podcast can contribute solving that problem. Okay. And then number two is your audience. Who needs to listen? I'm not talking about the person who might find your content interesting. I mean the people who matter for the business objective.

If you are a consultant, perhaps that is a particular type of decision maker, the one who has budget . If you provide professional services, perhaps that is a prospective customer who is uncertain about the process. And in my case, I develop education products, so perhaps it's parents or teachers, school admins, maybe even potential sponsors.

Who of them have the bigger lever to the financial outcome that I [00:27:00] want? So those are not necessarily all the same audience, and they may not respond to the same content.

What do they currently have a problem with? What are they uncertain about? What would help them make a better decision? Perhaps a potential consulting client needs to understand how you think. And also the commercial conditions of a proposed partnership. Those are different information needs.

So the fourth factor you need to have in your podcast job description is the primary job Maybe you can complete this sentence with me.

The primary job of my podcast is to And I want you to finish that sentence with one clear objective. For example, the primary job of my podcast is to help prospective consulting clients evaluate my expertise before contacting me Or the primary [00:28:00] job of my podcast is to help prospective customers understand the value of my education products.

That's mine, right? So now notice that these statements describe different jobs. They imply different content, different distribution strategies, and different measures of success. the fifth factor is secondary jobs. a podcast can have additional value so a consultant's podcast can support recruitment. A product demonstration might also attract potential sponsors. That's fine, but secondary jobs should not constantly displace the primary one. Otherwise, we're back to accomplish everything and talking to everyone and talking about everything. So factor number six is what is not your podcast's job, That's my favorite part because it [00:29:00] forces us to make a choice. What are we explicitly not expecting from our podcast to accomplish?

Perhaps your podcast is not responsible for broad entertainment perhaps it does not need to generate thousands of downloads. Maybe it's even just a seasonal show, not a weekly. Maybe it's not the appropriate channel for individual customer support. Maybe it's also not supposed to be on social media.

This is where strategy becomes useful, because strategy is not about only to decide what to do, but it's also about deciding what not to do. These are all the six factors I want you to consider for your own podcast job description.

Sponsor Break 3

Before going back to our episode, we wanna appreciate those who financed [00:30:00] this valuable episode for you After thanking our sponsors, we continue now to our insightful episode

Practical Example: Educational App

let's return to the educational app example. I want to attract potential customers for my advent calendar. I could record a video explaining the learning concept and then create shorter demos for social media, which I already did You can go to my TikTok channel and then see what I have done.

Interestingly they work quite well. Less work, less effort, and even getting more impressions, I have a landing page, which I created so that you can see how a landing page could look like. I need to direct interested parents and sponsors to those product pages or landing pages.

I need to create different versions for parents versus corporate sponsors, like the energy suppliers. I could automate all of that. ask AI to create that. But before I [00:31:00] do that, I should always ask Does this process work? Do people respond? Does the content generate relevant interest?

I already did this so that I can share the results with you in the course of this Creating Reorganized season four, Haven't automated yet those processes, but I will based on the test data that I have already garnered, right? So in the course of this season, I will share what I will automate. Because automating a process that is not worth automating does not produce meaningful results, because now an ineffective process is working faster.

Maybe it's still the wrong one, right? So that is why you need to test first.

For example, all my apps are still prototypes. Once they are tested and validated, I [00:32:00] will scale them on a different platform. But you cannot build the platform before you have validated the need and validated the capability to solve the problem. The sequence matters, and that is why I don't want you to scale assumptions.

I want you to scale something that has demonstrated value

Now let's make it practical. Every week I want us to move beyond consuming ideas. And for this episode 25, I want you to create a one-page podcast job description. If you have listened to it and want that on a sheet of paper, let me know. But I would trust that you can go to my transcripts and find the part where you can just simply copy those bullets for your podcast job description so you can work through that, right? Just go to my show notes as [00:33:00] an example, I will now use my education business experiment, right? So suppose I define the job of my new podcast in the making like this: the primary job of my podcast content about educational products is to help relevant parents, educators, and potential partners understand the learning concept and decide whether they want to explore it further with me. That is a starting point, but maybe it's still too broad because parents and corporate sponsors have different needs, like I already alluded to.

A parent might want to understand whether an application is appropriate for their child. A teacher might want to understand how it fits into the classroom learning, and a corporate sponsor might want to know the education objectives, intended reach, and also the partnership [00:34:00] model. So perhaps I need different podcast assets, a demo for parents, an educational explanation for teachers, a business-focused presentation for potential sponsors, and perhaps those assets belong on Creating Reorganized, my own website.

But maybe it's also calling for a different kind of website, and the job description of my new podcast show will help me make that decision. And importantly, it prevents me from assuming that every audience group needs another public podcast episode

And that job description helps me to make that distinction

Tool Stack Review

So for today's show, I wanna share the tool stack that I'm using, but I don't wanna recommend another app for you to install. Instead, I want you to review the applications you already use.

what [00:35:00] kind of recording software are you already using? Your editing software, your hosting platform, your social media scheduler, your email marketing system, your analytics, your automations? Do you use apps for that? If not, you can use the ones that I recommend, but learn how to use your currently subscribed apps better or more efficiently to make more return on invest on the ones that you have already invested in, right?

For each of these apps that you're already using, ask which business capability does this application support? Maybe a new version, maybe a new release is helping you easier, better already in solving the problems that you have in your editing, right? And does that capability [00:36:00] contribute to the primary job of your podcast?

For example, if your podcast primarily supports consulting trusts, you might prioritize a reliable recording workflow and accessible archive and a way to share relevant episodes with prospective clients.

If your podcast is a paid education product, you may need to secure access and appropriate distribution and a reliable learning experience. Maybe they don't need video. Maybe they just need to have a safe space where they can access your episodes on demand. If your podcast supports customer education, then you need more discoverability and easy retrieval, which is more important than social media reach.

the technology may change because the job changes, but you need to think about the job first before you change the technology. That is the principle that I want you [00:37:00] to remember. Business first, technology second, always. Now here's your homework, and I promise it's not complicated.

Homework: Which Activities Support Your Podcast?

I want you to look at one typical week of your podcast-related activities, everything, your research, your guest communication, your preparation, your recording, your editing, video production, show notes, social media, newsletters, analytics, automation, all those little tasks that somehow appear between the bigger ones.

Then ask yourself Which activities directly support the primary job of your podcast, and which supports secondary jobs? Which activities am I doing simply because I believe a podcaster is supposed to do them? Now, don't immediately automate the third category, because I want you [00:38:00] to always ask first, is this task needed at all?

if it's not necessary you don't need to automate it. You just need to stop doing it sometimes the most effective workflow improvement is not better automation. It's removing unnecessary work. as someone who wants to build a business around my family life, I find that third opportunity particularly attractive.

Building Systems Without Constant Availability

I always leave the unnecessary work. Less work, that's always better. More meaningful contribution, okay. More effective, more efficient, yes, but also a very lean selective workflow. And hopefully, that leads to better business outcomes. I am designing assets that are valuable for my business because I don't want my business to depend on my constant availability. I wanna build [00:39:00] systems that support continuity even when I'm not available, and that brings me back to something really special and dear to my heart.

Just because the fact something is possible doesn't mean it deserves a place in my life, and I think that is important for you as well.

I don't want entrepreneurship or my job to be a reason why I'm constantly unavailable to my children. I don't want every technological challenge or opportunity to turn into one obligation that deters me from my children.

So this is where goal setting comes into place You need to think of what deserves your attention, what deserves your energy, your limited time, and how do you know when enough is enough? And for me, this is where business strategy and my vision of life meet. I don't wanna optimize my podcast for maximum content production.

[00:40:00] I want to optimize the role it plays in building a business that supports the life I want according to my vision of life. You heard me saying this multiple times, probably in every, every single episode. And for me, that also means publishing less. I'm totally okay to have a show that is only seasonal, where, to be honest, the season break is even longer than the seasons.

Perhaps it means that, I need to create more reusable assets, become creative in how I can reuse that again and again without boring you, finding new people that I can entice and educate. Perhaps it means developing products that generate value without requiring my constant personal involvement. Maybe it means experimenting with corporate sponsorship so that education and resources can reach schools through a different business [00:41:00] model.

But those decisions need evidence, and I want you to come with me so that we can evaluate that evidence together

My decisions need evidence, and they need to be compatible with my own values. Because otherwise, I might be building a very successful system That creates a life that I never wanted, and that would be a shame, wouldn't it?

Episode 26–32 Preview

Now, before we finish, let me give you a preview of what we're going to explore in the coming seasons, because I don't want you to leave this discussion at the conceptual level. I want you to examine what different podcast jobs actually look like. In episode 26, we will look at consultants, professors, and other experts, people whose customers cannot easily evaluate their expertise before working with them, and we will explore how a podcast can make professional judgment observable.

In episode 27, we will look at businesses [00:42:00] that sell intangible services. We'll ask how a podcast and a video demo can make those services easier to understand, and I'll also connect that discussion to my own educational applications, so by then I probably have more data to share. In episode 28, we will move into operations, including an example from property management, and we'll explore how recurring explanations can become reusable business assets, as I already alluded to earlier in this episode. And then in episode 29, we will examine what happens when the podcast itself becomes part of the product. And I will share more about the personalized education podcasts that I'm creating for my own children and their classmates, and including the question of whether that concept could become a commercial offering, and I hope that I have more data by the end of this year.

In episode 30, we will move [00:43:00] from education podcasts to interactive learning applications, and how far I've come with my electricity advent calendar. And then we'll discuss how I might use my Creating Reorganized video demos and social media to validate those opportunities. I will share that in my social media as well. And then episode 31 will change the audience completely because what if your important podcast listener isn't a customer, but a future employee, or a current employee, or a manager, or something who needs to learn within an organization, more like internal communication, employer branding, onboarding, people development, and then in episode 32, we'll bring everything together, all the different jobs of your own podcast, the different audiences, the different business models, the assets, the metrics, the decisions, and we'll return to the question that we're asking today in this episode, what [00:44:00] is the job of your podcast? And hopefully, if you've come along that journey with me, you will understand what your podcast could mean for your own business.

Summary — Your Podcast Needs a Purpose

So let's summarize. Your podcast doesn't automatically need more downloads, not more episodes, not more video clips, not more software. What it needs is a purpose. Why do you want a podcast? What is the business purpose? What is the job of your show and that job should be defined by what your business actually needs

Outro & CTA

Are you a small business owner and wanna create sustainable marketing and sales content? Try video podcasting about your service or product like I do in my Postdoc Transformation Show.

I'm a mom of two kids in school and a professor, and I have no time to lose running my business. And if you also [00:45:00] wanna save time and energy, use our Dovetail Evergreen Strategy. You can easily derive countless valuable social media content from just one video podcast episode. You can quickly attract a broad audience across many social media platforms and then nurture them into leads and clients in their ears and emails while you live according to your vision of life.

Let me teach you Creating Reorganized. If you're ready to dive in and start your own podcasting journey, I highly recommend checking out the tools I mentioned earlier: Podbean, Descript, Typeform, ActiveCampaign, Thinkific, and Metricool. Each of these services has made my podcasting business experience smoother and more efficient, and I trust that they can help you too.

Thank you for listening to our Creating Reorganized show. If you found this episode helpful, please subscribe, share it with your business friends, and leave a review on your favorite podcast player. Your feedback helps me as a small business owner to serve more small business owners for [00:46:00] free, so thank you.

I'm your host, Prof. Dr. Eleonore Soei-Winkels, and now I wish you a happy Creating Reorganized according to your vision of life.

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Commercial transparency: Podbean, ActiveCampaign, and Descript banners link directly to my affiliate URLs. I may receive a commission from qualifying purchases at no additional cost to you. These are affiliate recommendations, not claims that the companies paid to sponsor Episode 25. AI transparency: I use ChatGPT, connected to ActiveCampaign, Metricool and Podbean, to help inform the seasonal storylines and individual episode storylines for CreatingReorganized. I guide the editorial direction, review the suggestions and remain responsible for the final content. ChatGPT is part of my production workflow; this mention is not an affiliate recommendation or paid sponsorship. Any spoken references to sponsors in the verbatim transcript reflect the original recording and should not be read as a declaration of a paid sponsorship agreement for this episode.