The 8 Episodes you'll work through:
01: Why your business needs a video podcast /Goal-Setting Theory
02: How to qualify leads & convert them /Authenticity & Consistency
03: Showcasing your products & services /Social Learning Theory
04: Seasonal strategy — record smart, not hard /Burnout Prevention
05: Social media promotion for your podcast /Ideal Customer Avatar
06: Free content vs. paid offers / Loss Aversion & Zeigarnik Effect
07: Behind-the-scenes storytelling / Authenticity & Trust
08: Building a sales funnel with your podcast/ AIDA & ELM Model
This workbook is for you if:
✅ You're a small business owner ready to use a video podcast to grow your brand
✅ You want a content strategy that works with your life — not against it
✅ You're tired of posting without a plan and seeing little return
✅ You want to be seen as the go-to expert in your field
✅ You're ready to stop consuming and start CreatingReorganized
About Prof. Dr. Eleonore Soei-Winkels
Prof. Dr. Eleonore Soei-Winkels is a professor of industrial and occupational psychology, former IT strategy consultant, and the host & producer of the #CreatingReorganized Show. She combines cutting-edge psychological research with real-world business strategy to help small business owners build sustainable, profitable content systems — without the burnout.
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