The supply chain of success - attracting and building your business network with your podcast, CreatingReorganized show
Ready to build a business network that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.”
Discover how to attract high-quality clients, partners, and suppliers, and transform your network into a resilient, AI-resistant engine for sustainable business growth. You’ll learn a strategic, step-by-step blueprint for automating your outreach, vetting collaborators, and leveraging psychological principles like the Reciprocity Principle, Social Exchange Theory, and the Halo Effect.
Eleonore shares her own journey as a professor, entrepreneur, and mom, offering actionable tips for using automation tools, smart surveys, and a tech stack that works for you—not against you.
This episode guides you through building a reliable network, crafting the perfect outreach, and maximizing the impact of every interview and partnership. You’ll discover how to use your video podcast as a lead magnet, a trust-builder, and a system for pre-qualifying both clients and collaborators—so you can focus on what matters most.
If you’re ready to stop chasing low-fit leads and start attracting your ideal business partners, this episode is your permission slip to think bigger, automate smarter, and create a supply chain of success that supports your vision of life.
Tune in for practical strategies, real-life examples, and the tools you need to make your business network your greatest asset.
Eleonore also spotlights her favorite tech stack (Podbean, Descript, TypeForm, ActiveCampaign, Thinkific, and Metricool) and shares her journey of pivoting her business model to serve small business owners like you.
If you want the benefits of a strategic, done-for-you podcasting system—without the hands-on hassle—Eleonore introduces her premium service designed for visionary founders ready to scale.
Tune in to embrace podcasting as your ultimate business asset, and start building a future-proof, client-centered business—one episode at a time.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
Dear Creating Reorganizers,
welcome back to this Creating Reorganized show for the business owner who wants to market and sell 24 7 365 without burnout. I'm Prof. Dr. Eleonore Soei-Winkels, and I'm so happy that you chose to listen in this very moment.
We are here, as always, to put the strategy back into your marketing and sales according to your vision of life, because let's be honest, you didn't start a business just to work 80 hours a week, and never see your family. You started it probably for freedom, for impact, [00:03:00] and for a sustainable life.
Today we're tackling a topic that sounds like something only a massive Fortune 500 or DAX 30 Company worries about, but it is in fact the most critical strategic pillar for every small and medium business owner. Your supply chain. Rings a bell? Not yet? Well, let's talk about it.
The Importance of Supply Chain in Business
The analytics, that cold, hard data, delivered a punch to the gut. My retention rates for those episodes tanked. Absolutely plummeted from my usual 100% weekly listeners. My audience wasn't resonating with these interviews.
Why? Because I had put my own interests above theirs. While these incredible women were my role models, they weren't yet relatable to my listeners, the PostdocTransformers. My listeners were in the thick of the struggle, figuring out their first steps into business. They needed practical, tactical advice, not inspiration from someone who had already "made it." My audience was screaming, "Give us the how-to, not just the success story!" That was my first confession. The moment I realized I wasn't listening. I was just broadcasting.
But the story goes even deeper, and it's something I’ve seen happening to so many of my business owner friends and clients. A few years ago, the demand for coaching scientists leaping into business surged. It was a clear, ripe market. But then, as it so often happens with trends, the market changed. The well started to dry up.
It wasn't that the need disappeared. It was that the academic world itself had changed. Grad schools, universities, and research institutions finally woke up to the fact that their PhD students needed help with career transitions. So they started upskilling people internally, PhD holders who work in gradschool programs and typically who never went outside of academia, to be their career coaches. Now, those coaches might be good, but they haven't lived the challenges of building a business or working in the private sector. The expertise is different.
Building a Reliable Network
I'm not just talking about physical goods. I'm talking about the supply chain of success, the infrastructure of your network, and we're diving into how you can deliberately and strategically attract and build your reliable, high quality network of suppliers, collaborators, and most crucially, your loyal, high paying clients. This is the through line for your whole business.
If it's clogged with low-fi clients been there, unreliable partners done that and time wasting leads, I had my [00:04:00] share, your business engine will stutter and you will burn out. And we are here to prevent that, right? So you hold the key to that in your own hands.
The clearer you target and you communicate with your target group, the less friction that will be. The less you will waste your time and effort to build your own business according to your vision of life.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
Leveraging Video Podcasts for Business Growth
This episode is called The Supply Chain of Success attracting and Building your Supplier and Client Network with your own Business Promotional video podcast.
It builds upon our previous episodes. Episode number one, why a Video Podcast is a non-negotiable for building Trust and episode number four, where we gave the blueprint for seasonal strategies to avoid burnout .
Your consistent video podcast is your battery and your network is your electricity.
Your ultimate goal is not just to sell, it's to establish a predictable [00:05:00] unshakeable network, a stable supply chain of people and resources that guarantees sustainable, stress-free and predictable growth.
You wanna eliminate the exhausting feeling of constantly chasing, betting and worrying. That core fear that you carry is the fear of scarcity. You own Time is scarce, so you have to make the best out of that. If you are waking up at 3:00 AM and you're thinking what if your essential supplier vanishes?
What if your lead pipeline dries out next month? Then your business feels fragile because it relies entirely on your frantic personal effort. That's like the feeling of you have a computer based business, and then your computer shows indications that it's not working properly anymore, so the camera fails, et cetera.
So that is the feeling that I'm talking about. So we're going to solve this by transforming your video [00:06:00] podcast into your most powerful networking and prequalification asset. And best of all, it works in your favor before or after you meet your new business partners or even clients. And the entire foundation of this strategy rests on a scientific concept from Dr. Cialdini's work on influence the reciprocity principle.
So according to the reciprocity principle, your video podcast is your Goodwill Bank. Humans are wired to return a favor, and when you consistently deliver high value insights, your deepest strategies, your most practical advice on your video podcast, you are making a massive, non-demanding deposit of goodwill. You are giving your expertise, your time, and your perspective for free.
You are establishing yourself as the generous, credible, expert they chose to listen to. And by the time you approach a potential high value client or strategic supplier for a partnership, the [00:07:00] scales have already been tipped from your side to them, right? So they feel a powerful, often subconscious pull to return the value you have already been giving them. They're no longer viewing you as just another vendor but they view you as a trusted authority and their likelihood of saying yes to a purchase or a partnership increases exponentially. So this is the ultimate low effort, high return on invest way to build trust and shorten your sales cycle.
And if return on invest doesn't ring a bell a lot, then I highly encourage you to listen to episode 11, where we talk about the return on invest of your video podcast.
Overcoming Content Inflation and AI Challenges
So let's talk about the core problem, which is the AI inflation and system [00:08:00] fragility.
Let's turn to the biggest obstacle blocking your path to that predictable growth. It's a two-headed monster, so the one head is the external threat of generic content and the internal struggle of system fragility and wasted administrative efforts. If you're working for yourself, no one holds you accountable. So that could be a source of procrastination, right? So let's talk about the external problem first. The great content inflation and AI invisibility.
So we are living in an era of the great content inflation, thanks or no thanks to the rapid advancements in artificial intelligence and automation, content creation: articles, social media posts, basic videos have never been easier or cheaper to create.
And the result is, well, the market is now absolutely flooded with AI slop, with generic noise. And this creates the perfect storm for you, this small business owner, your real [00:09:00] expertise gets buried. Your brilliant, unique service or product is increasingly mistaken for a cheap, easily replicable AI generated substitute.
In a tight economy, clients are more cost sensitive and they are looking for a reason to trust a premium provider. If your content sounds generic, they will assume your services too, and you don't want that, right?
And this threat is summarized by the concept of attention economy. Attention is your scarce resource and we have a deep fake dilemma. The late noble laureate Herbert Simon observed that in an information rich world, we are now in the richest information world ever,
the true scarce resource is not just the information itself. Information is everywhere now, more than ever. And the true scarce resource is the attention of you, the recipient. Okay? Think about that. You are not information starved, but instead you are attention overloaded [00:10:00] and so are your clients, and your network partners, suppliers. If you are only fighting with text and generic posts, you are competing with an infinite automated content flow. But a video podcast demands attention and crucially, it rewards authenticity. That is the reason why video component is key for platforms like LinkedIn, YouTube, Pinterest, Instagram, and also TikTok.
It stops the scroll with a human face. I have to be honest. Let's be real about the future of this attention game. Okay? So as of now, we are already seeing incredible realistic AI avatars who look and sound quite human, and they're not you, but they look human. And then on the other hand, you also have realistic, deep fake mashup videos based on images of people like you that will inevitably open the doors for scams and confusion.
Trust, which is the cornerstone [00:11:00] of your supply chain, is under direct attack. My prediction is very clear. The higher the value of the sale, the more likely business deals will be done in real life. Again, when hundreds of thousands of euros are on the line, people want to shake a real hand, look into real eyes and confirm that the expert they have been talking to is in fact real.
And this means that relying purely on massive global low touch transactions, especially concerning your clients, won't be the best idea anymore. That's why e-course with great content, but little personal contact, like without a membership tank in this day and age. You might want to also focus on selling hyper-local face-to-face.
The workshops are at least through trusted high-touch relationships,
Here is the strategic pivot. A video podcast distributed across all major podcast players and on social media is what gives the essential [00:12:00] social proof that will also boost your business networking and deal making in real life. Your podcast does not replace the handshakes. It qualifies the handshakes.
It gives you the credibility to even get into the room with the right people in your local network.
And that in itself in a nutshell is an example how you can plan your video podcast, social media and local network as your own supply chain of success.
Podbean: The Distribution Powerhouse & Analytics Engine
I use Podbean for hosting and distribution. This is my ultimate "set-and-forget" tool. I upload my video episode once, and Podbean automatically distributes it to every major podcast platform—Apple, Spotify, Amazon Music, you name it. It's truly a time-saver because I don't have to manually upload my episode to a dozen different places. Only when Spotify changed something on their end, I had to go back in to my Podbean settings. I almost forgot how to do that, because I set that up 2 years ago.
But the real magic lies in their new statistics features. This goes beyond simple numbers of your latest downloads and top episodes. You can see listening trends and engagement rates of your listeners, compare a selected episode to average downloads of last episodes, 7, 14, 30 or 60 days after release. I can see, which episodes were played, re-played and replayed again. For example, if you have an educational show like this one, reflecting the episode may be easier or even different at the second time of listening. It allows me to track the average consumption time of each episode.
Let me give you a specific example of how I use this. I recently saw a significant drop-off in listenership at the 12-minute mark on one of my episodes. I went back to the transcript (which Descript generated, but more on that in a moment!) and realized that's exactly where I had a long, detailed explanation of a complex academic theory without a real-world example. It was too dense. Using that Podbean data, I now know to break up those theoretical segments with a personal story or a quick "aha!" moment. This is how you use data to improve your content and ensure you're getting a true ROI. It’s not about guessing; it's about knowing exactly what content resonates with your audience. And that’s why I have chapter markers to balance more details for the real estate seller vs. general information for all of you.
And here's your actionable prompt: For the existing podcasters, log into your Podbean or podcast hosting platform’s dashboard and identify your three most-listened-to episodes and a point where a significant number of listeners dropped off. For those without a podcast, download the Podbean app and explore a few podcasts in your niche.
Internal Challenges: Burnout and System Fragility
Let's talk about the internal problem, the burnout of misaligned effort and system fragility.
The core reason your business growth feels like running on the treadmill is that your internal systems are fragile and the massive time sink of manual unintegrated processes. And it has been like that since I have worked in IT strategies, always, it's the manual bottleneck, okay?
The human bottleneck in an AI operating system. Maybe you agree, As a founder, [00:13:00] as an entrepreneur, you are spending hours on repetitive manual tasks that simple integrated technology stack could handle in minutes. AI may be in seconds. And as a former IT strategy consultant, I can tell you manual tasks are the biggest risk factor, your bottleneck for your business supply chain.
Why? Because they are prone to human error error. Everyone does it differently. So it might be a lot of variations that lead to nowhere. They are impossible to scale and they cause founder burnout. And I know this pain. I was a psychologist. I had my PhD in neuroscience. I coded my own experiments. I leap into it strategy, and I have the title of professor, and my credibility was technically high.
But even with all these credentials, I was still chasing low fit opportunities and struggling with inefficient manual workflows because my clients were not technically affine as much as I [00:14:00] wanted them, having been socialized in IT. I spent so much energy and time cultivating relationships with grad school coordinators and department heads who were listening to my PostdocTransformation Show.
I saw them as the perfect gateway to coach the early career scientists. I poured hours into calls, meetings, and tailored presentations, but here was my painful reality. I was chasing people who had a massive conflict of interest. They did not hire me because I would cannibalize their own internal coaching and career development responsibilities.
One said that even that she didn't want to because she wants to save something for her own work. And that time I spent those months of manual effort, those calls, those custom pitches was completely wasted. It was a clogged supply chain of leads resulting in zero return of invest for me and massive stress. Nothing of that has to do with [00:15:00] my video podcast. That's pure business supply chain. And that feeling of pouring your soul into an effort that yielded zero results, that is the core of burnout, missed expectation management, and the fragility doesn't stop with clients. It extends to your partners and also your content quality.
So if you are running a video podcast to promote your own business, you are managing a mini production house, and every single human interaction introduces risk to your time and quality control. In my own journey with creating reorganized, but also especially in my PostdocTransformation Show where I did a lot of interviews, I learned the hard lesson with my interview partners, the nodes in my content supply chain.
I had high calibre interview partners who swore their gear was great, only for the audio to have an unsalvageable echo. And that's time wasted on post production, I could have spent that with my [00:16:00] kids in much better ways, or in another early occasion, my own recording gear was not suited for multi-track, remote recording all over the world.
So I had to upgrade my software to meet my own professional standards, but that interview was wasted. It was an error on my end. I had also others who wanted to delete long, crucial segments after I had already completed the fine edits.
That was a total lack of respect to the pre-agreed upon editorial process. I don't have time to find new bridges from one segment to another if some 20 minutes are gone now. Or I forgot to ask them how they want to share and promote their interviews. So that was essentially breaking the reciprocity principle and hurting my return on invest for the entire episode. Today I have an automatic TypeForm based supply chain of information into [00:17:00] my ActiveCampaign. And I remember that I wanted to interview a high calibre role model.
So she had a chaotic assistant who didn't wanna use my line of communication, and hence, we never recorded that interview. Never promoted her to my audience because I really felt disrespected looking at all my effort. So I highly encourage you to also find the best clients and vendors for you. Have a requirement that they have to meet as well, it's a give and take, right? If you have established workflows and they feel bumpy from the gate on for that specific supplier or client, it simply might not be a good fit. You must avoid wasting your time so that you can focus on the really important things in your life.
Working in seasons has helped me to iron out showstoppers in my workflows so I can be confident to be offering great [00:18:00] value and established workflows for all my listeners and also my collaborators, so essentially these are the biggest reasons why I have recorded interviews, but will never air them. I owe my Postdoc Transformers, that's how I call my listeners of the PostdocTransformation Show, the best value in content and production.
Even if listening to my PostdocTransformation Show and also to this Creating Reorganized show is for free. The listening experience needs to be optimal because I value all my listeners' attention.
So the moment you have to manually chase a partner for assets, review and adding a picture and whatever, manually re-editing a video or you know, think of why that interview would be valuable at all for your community, are examples of how your supply chain of success is breaking down.
You are sacrificing [00:19:00] your precious time, which is your most scarce resource, and increasing the risk of human error and burnout, and the only solution is automation and strategic design. If you are inclined into interviewing experts in your business promotional video podcast, you will love my strategic guest finding blueprint for you at the end of this episode, but let's focus first on automation because this is the foundation for solo and also interview episodes.
Descript: The AI-Powered Editing & Content Repurposing Co-Pilot
Next up is my co-pilot, Descript. This tool is mind-blowing. It's an all-in-one audio and video editor that transcribes your episode automatically. You can edit the audio by editing the text. I used to have to record and save all my host-read ads separately, and it was a real hassle to go back and update them for every episode. But now, Descript's AI makes the rough edits in minutes, which saves me so much time! From this season 2 onwards, I will now update and read my ads fresh for every single episode, so you know this isn't some stale, pre-recorded message. This unique recording makes a huge difference in your listening experience and, honestly, in the conversion rate for my ads, which is key for me and you, as my ads revenues pays some of my podcasting costs, so you can listen to my shows for free.
Descript is my ultimate AI sandbox. Here is a step-by-step look at how I use it to get from raw audio to a full content distribution plan:
Transcription and Filler Word Removal: I record my raw video and audio. Descript’s AI immediately transcribes it. It also automatically identifies all the "ums," "ahs," and stuttered words. I can then remove all of these with a single click. It's like having a professional editor clean up your audio in seconds, without ever touching a single audio wave. In very few exceptions, I will touch the single audio waves, which is also easy, but really seldomly needed.
Generating Show Notes, social media articles posts: I then use Descript's AI to generate a detailed, enganging captions from the cleaned-up transcript. This saves me hours of writing and ensures the show notes are accurate and keyword-rich, which is great for SEO.
Creating 20 plus Social Clips: Here's my favorite part. Once the show notes are done, I use Descript to identify the best, most impactful soundbites or video clips from the episode. To be honest, I use a different tool for the video backdrops to make the branding truly unique to both of my shows. With a few clicks, I can create short, dynamic, animated video clips perfect for Instagram Reels, TikTok, or YouTube Shorts. I can even have the AI generate captions and relevant hashtags. This is how I can create 20 plus for every 45 min episode in under 1 hour.
It's truly a co-pilot that automates all the tedious, repetitive tasks that lead to burnout. This is why I mentioned in Episode 9 that AI should be your co-pilot, not your replacement, as linked in the show notes.
And here's your actionable prompt: Download the Descript free trial, as linked in the show notes. Use your smartphone to record a quick, one-minute video of yourself talking about your business, then upload it to Descript to see the magic of the AI transcription in action. DM me, if you need me to consult you.
If you want to try out Descript for your own podcast editing, DM or email me "Descript" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Descript link. Thank you for the financial support!
And now, let’s get back to our inspiring CreatingReorganized episode!
Automation: The Key to Sustainable Growth
So let's talk about the internal battle, my need for automation is deeply personal. As a professor and a mom of two young kids under 11, my life is a constant juggling act, and my priority is clearly my family. Picking up the kids, supporting them in school, having time to enjoy the hobbies, sleepovers of their friends, at our house.
Everything like that is priority. And my calendar has predictable high [00:20:00] demand months, August and September are back to school for my kids and my students. So it's a double crunch. December is the perfect storm of end of year deadlines, my birthday, and you know, Christmas preparations.
If I tried to manually record, edit, and publish my podcast during these high demand months, I would absolutely burn out. So I don't do that anymore. This high stress forced me to apply my IT strategy background to my own business. And the solution wasn't to work harder. It was to build a system of set and forget automation, a reliable supply chain of content delivery.
I batch record and schedule my podcasts as season ahead. This means that during those crunch times, I can still deliver content automatically with tools like Podbean and Metricool. And your network and content delivery must be designed for resilience all year round, not just for one season.
So maybe you have already realized now, my video podcast is not merely a marketing tool. [00:21:00] It's my automated 24 7 365 relationship engine and vetting system. It's my core infrastructure of my supply chain of success. And it can be yours too. It actively and strategically solves the problem of chasing low-fit leads and unreliable partners.
And this is all underpinned by the concept of social exchange theory. So what is that? The social exchange theory was proposed by Thibaut and Kelly in 1959, the social psychology of groups, and this is old, but humankind doesn't age. It's still about social exchange. That is why we have social media, right? The social exchange theory posits that all human relationships are formed and sustained based on a simple rational cost benefit analysis. The benefit must significantly outweigh the cost, which could be time, [00:22:00] money, effort, and risk.
It's not a love relationship, right? We're talking about business relationships. So your video podcast radically shifts the cost benefit analysis in your favor for both clients and partners. Why? Well, the cost of consuming your content is near zero. They just have to listen to your content, even at two x speed or whatever.
The reward is massive. They have pre-sale education, deep trust and confidence that you can solve their problem because they have gotten to know you, your voice. By the time they contact you, their decision to buy is often already made.
For the strategic supplier or partner, the cost of being interviewed is low. A quick interview, which you can make easy with Descript editing tools. The reward is massive for them as well. They have free high quality video content and association coupling with your expert brand. So [00:23:00] your show is the mechanism that automates this entire exchange. You are using technology to be generous and that generosity is building your network of suppliers and vendors.
You can have also affiliate links, right? So affiliate partnerships. So it's an organic set and forget automation blueprint that you need. And this strategic approach hinges on a tech stack that works for you, not against you. So don't know whether you use these tools, I'm frequently mentioning, but I use them because they create an automated error reduced set and forget data flow that prevents my burnout.
This is how I, a mid forties, professor and mom of two, did anyone say mom, brain? I have it, ensure that I'm capitalizing on technology and not being consumed by it.
To get the free lead magnet, listeners click a link in the show notes, and they land on a conversational form created with Typeform. What I love about Typeform is that it feels so human and conversational. It's a great user experience that makes people feel seen and heard, not just like another entry on a spreadsheet.
Their new AI feature can provide real-time answers to common questions within the form itself, making it a smoother experience for your potential lead. My quiz, "Check your readiness to leap out of science," is a perfect example of this. I wrote the questions to feel like a one-on-one conversation.
If you want to try out Typeform for your own lead generation and qualification, DM or email me "Typeform" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Typeform link.
Tools and Strategies for Automation
For example, I use Podbean as the central hub for my content supply chain. It's not just hosting and [00:24:00] monetization, by scheduling my episodes in advance through Podbean, I ensure that my content is delivered automatically, even when I'm offline during my high demand months.
And this consistency is critical for triggering the mere exposure effect.
The more consistently they see you, the more they trust you. And Podbean ensures the distribution side of my system never breaks down. By the way, , we already discussed this mere exposure effect in episode 12, how to test and monetize your ideas with your Business Promotional Video Podcast, I'll link that in the show notes if you need a reminder on that.
Let's talk about how to combat that risk of the aforementioned unsalvageable echo and the time sink of manually editing, Descript is my production powerhouse. Its AI features drastically reduce the time needed for post-production and cleanup. Crucially, it allows me to quickly [00:25:00] get that high quality studio sound. And the video is also edited with AI and that really builds the halo effect. And that professionalism transfers directly to the perception of my services.
Alright, now let's talk about that automated network nurturing. ActiveCampaign is the brain of my relationship supply chain. It's not just for client email marketing, it's for network nurturing. I use it to manage a dedicated list of my strategic partners. Once a collaboration is complete, they automatically enter a sequence that sends them tailored follow up content.
Thank you notes and prompts for further collaboration. And this automated maintenance reinforces the reciprocity principle without demanding any extra time from me after the initial setup. This is how you can automate lead generation for services and partner engagement. This is another hint to my bonus tip for you at the end of this [00:26:00] episode, which you can save for later once you have established a business promotional video podcast with interviews or planning one. So stay tuned.
Before interviewing is vetting, so you need to pre-qualify your network for quality interview partners. Okay? I want you to prevent the misery of a low-fit partner and that unsalvageable file. I use TypeForm to create a simple automated network quality check survey. I send it directly to my guests when they are on my shortlist to be interviewed. And this form asks about their technical setup, their commitment to share promotion and their content and business goals. And the best part is, the data exports to a CSV, which I can then use for rapid content creation and more about that in a moment.
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
That automated filter weeds out the low-fit time waste before they even get on my calendar. And that is the ultimate [00:27:00] defense against the fragile supply chain. Let me know if you want me to share about my network quality check survey in a future episode. It's just really needed, if you want to interview in your business promotion video podcast, and all that information can be used in later repurposed promotions.
So when we're talking about repurposing your content, you need to know about Metricool, and that is how I ensure that my effort is scalable and measurable. Metricool allows me to automate the repurposing of my video podcast clips for LinkedIn, Pinterest, Instagram, and TikTok.
And then I can track the return of invest at a later point in time, even yearly. This tool closes the loop on the content supply chain, ensuring that the work I did in Descript and hosted on Podbean is maximized across my digital habitat for measurable business owner networking strategies. Once my leads want more, I can deliver more [00:28:00] help through my e-course. So when my audience is ready for my high ticket e-course Thinkific provides the professional, reliable platform for the delivery. It ensures the perceived quality of the delivery matches the quality promise in my video podcast, lending its credibility to my curriculum and also business, and it secures the halo effect right through the paid offer.
However, I wanna be honest, a more energizing and lucrative alternative, which also taps on the scarcity principle, is to offer short workshops in real life hyperlocal. And if you want me to cover that in a future episode, please let me know.
This tech stack is my living example for my students and also clients showcasing how a woman can capitalize on technology to run a successful time sensitive business.
ActiveCampaign for integrated email marketing automation, website builder and customer relationship mananagement
I'm expanding my digital business, and I use ActiveCampaign as the centerpiece of all my services like my email course, podcast, newsletter, show notes, website, sales page, merch shop forms—whatever it is, as needed. As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. I use it daily to control, and for every new product or service, I start with ActiveCampaign to dovetail the data workflow from the start. But it’s set and forget, and every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign.
If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
How can you find that guest and record interviews that boost your business?
So we've covered a lot I know, but now we have to tackle the [00:29:00] elephant in the room. How can you find that guest and record interviews that boost your business? How do you take these powerful psychological concepts we just talked about, the mere exposure effect, the halo, the social exchange theory, and also the reciprocity principle, and turn them into a system that works for your business.
I've broken it down into a simple strategic, and most importantly, repeatable plan. I love automations. You should know that by now, right?
So this is your actionable blueprint to not just land guests, but to also build a powerful network that generates trust, authority, and sales.
Find your dream guests, the supply chain method
Step number one, find your dream guests, the supply chain method. Forget just reaching out to people you admire. I did that. But instead, you need to be strategic. Your business promotional video podcast is not [00:30:00] just a show, it's a networking platform. And the goal is to build a collaborative ecosystem of fellow business owners who all serve the same ideal client.
So they want to serve your client in different ways. Think about your own ideal client and their journey. What problems are they solving that are related to yours but not indirect competition? And this is the supply chain method of networking. Let's run a quick thought experience case study number one could be the service based entrepreneur.
Let's say you are a business to business marketing consultant, specializing in helping small tech companies with their LinkedIn strategy. You are a LinkedIn Coach. Now your ideal client is a founder who has a great product but is struggling to get visibility and generate beats. They're on LinkedIn every day, but their posts aren't getting engagement.
So who is one step away from you in the [00:31:00] supply chain? So your clients will need their services either before or after yours. Well, that could be a web designer who builds beautiful websites for tech startups.
But having an empty website is also not that helpful. So you need a copywriter. They need a copywriter who helps businesses write compelling clear messaging. They create the words your clients will use on their websites, and also in their LinkedIn posts. And then your clients may also need a legal consultant who helps them with intellectual property and business information.
So these are the people, founders talk first when they have a brilliant idea. These vendors, businesses aren't your direct competition. They are your alleys. They all want to serve your ideal client in different ways, their clients are also your future clients.
Here's your actionable prompt.
List three types of professionals who would be an ideal guest for [00:32:00] a podcast on LinkedIn marketing for tech startups.
Here's another case study. You are a product based entrepreneur. Let's say you sell a beautiful line of echo friendly skincare products, okay? Your ideal client is a busy, modern woman who cares about her health and the planet, she's probably on Pinterest and Instagram and you know, looking for wellness tips and product recommendations.
So who is one step away from you in your supply chain? Think skincare. There could be a dermatologist who specializes in natural skin health. A holistic wellness influencer who talks about clean eating and sustainable living. A yoga or fitness trainer or instructor who focuses on self-care and body positivity.
An interview with any of these people is a dream partnership because you all share the same audience at different points in time. You can talk about the science behind natural [00:33:00] ingredients with the dermatologist, share your journey with a wellness influencer, or discuss self-care rituals with a yoga instructor.
So all conversations become rich, authentic, and naturally showcase your product as part of a larger, healthy lifestyle. Here's your actionable prompt. Make a list of 10 people who are one step away from you in that supply chain. And that is 360, right? So it could be before and after. It could be next to each other, and also, of course, on the other ways. So this is the first and most crucial step.
Crafting the Perfect Outreach Email
Step number two is you need to craft the perfect outreach email. And to be honest, it's all about them, not about you. This is where most people freeze up.
Your outreach email should not be slop, it should be short, respectful, and entirely focused on the value you offer them. [00:34:00] Remember the reciprocity principle. This is where you put it in practice. So here are two templates for different scenarios.
Don't just copy and paste them, but use them for your own personalized message. Template number one, the cold outreach. So it's about the interview request for whoever from the Creating Reorganized Podcast, for example. So it could be Hi guest name.
My name is Eleonore and I host the Creating Reorganized Video podcast where I help small business owners build scalable marketing systems. I recently watched your brilliant talk on topic, whatever linked to that maybe, and was fascinated by your point about specific insight now here, and that must be something that has been said by that person. It's not just the topic or whatever. You must demonstrate that you have listened to that piece that you are referring to. It's a perspective that my audience desperately needs to hear because of whatever the reason is. So you are [00:35:00] helping the reader to understand why you could be such a good collaboration.
I'd be honored to feature you as a guest for a 30 minute interview where we can dive into specific topic, blah, blah, blah. And that could be something that you can enrich because you saw that on the website, that's their business goals or whatever. We would love to share your unique insights with the audience of founders and entrepreneurs.
Are there any other topics that you wanna discuss? I would be open to chat about this. We can record at a time that is most convenient for you, best, Eleonore.
Crafting a warmer outreach email
And template B could be the warmer outreach because you have a mutual connection already. Someone else could recommend you for a podcast interview.
Hi guest name. My business partner, Hmm. Recently suggested you as an incredible expert on topic, whatever it is. I loved your recent work on whatever it is. And then the way you [00:36:00] explained something that is a deep dive and not just on the surface, easily to be researched. That was a light bulb moment for me. It changed whatever it is for me, and my podcast creating reorganized reaches thousands of entrepreneurs looking for actionable advice. I know your expertise would be a huge value to our audience because they want to blah, blah, blah. They crave, they have problems like this, blah, blah, blah, blah. So you are showing that you understand your audience well enough to see where they can be a great fit of value.
Would you be open to join me for a 30 minute interview to discuss whatever it is, and you are cordially invited to speak about a different topic. Please let me know so we can find a time that fits your schedule. Thank you so much, Eleonore. So don't overcomplicate it. Once you have perfected your template, you can use a tool like ActiveCampaign to manage your outreach list and automate [00:37:00] also your follow-ups. Their AI powered Automation builder lets you create intelligent email sequences that nurture your leads and manage your guest pipeline while you focus on your offline work, service delivery should ring a bell, right? So, it's a system that helps you do more and work less, allowing you to use your time for building those valuable relationships.
Preparing for a Killer Interview
For step three, you have to prepare for a killer interview, and I want you to follow also my podcasting friend, Reena Friedman Watts, because she has workshops on how to conduct a killer interview. So in short, once your interview partner says, yes, you need to prepare to create a high quality engaging conversation. Your goal is not to be a news reporter. It's to be curious and engaged. All right? You also don't want to push [00:38:00] your interview partner. It's not an exam. It needs to be that type of conversation Your listeners will enjoy to listen. Before you even hit record, make sure that your guests feels comfortable and excited. Send a quick email confirming the time and sharing a few of the topics or questions you're excited to discuss. Ask them whether they want to discuss different questions, but also let them know whether they are open for some surprise questions as well, where they don't have to be anxious to be defensive. This isn't for you, it's for them. You wanna share your stage to showcase them, to highlight them. It helps them to prepare mentally and feel more relaxed and in control. So you must forget generic questions. A great interview is all about storytelling, and here are some must ask questions that get people to open up and provide incredible value. So what's a myth about your [00:39:00] industry that you wanna bust? Walk me through a time you failed and what you learned about that. What's one tactical piece of advice your listeners can implement today? If you could go back in time to the beginning of your career or your business, what's one thing you would tell yourself? And to be honest. In today's world, you can expect an expert to have some social proof already, right? So do your homework and find previously published, earned, shared, and also owned media about your dream interview client to win extra points during the interview by leading the interview from one topic to another, you have to build bridges your interviewee will happily walk over. So ask them what they wanna share and promote, so it becomes an organic, shareable, new content for them, too.
And about that halo effect. You don't need a fancy studio to sound and look professional. But a good mic and a clean [00:40:00] background are all you need after the interview.
Maximizing Promotion and Tracking Results
Step number four, it's maximize the promotion track results. That is the biggest lever for your return on effort. The work does not stop after you publish. The key to success is getting your guests excited to share the episode with their audience.
This is where you leverage their social proof and the halo effect to boost your own business too. You can send your guest a promo kit with pre-written social media posts, and I send my guests 20 short social clips and high quality images.
You can use a tool like TypeForm to create a custom form that makes it easy for your guests to submit their bio, and also headshot, and with their one question at a time format and gorgeous design that can be branded, it feels like a friendly conversational chat, not a chore.
It's a set and forget system that reduces your workload and makes their experience seamless. You can also track your results. You are in business for a [00:41:00] reason, right? So you need to know what's working. I use Metricool to monitor my show's performance and track how different guests interviews are driving traffic to my website and my online products or services.
You can also analyze which content formats are performing best with the real time analytics, ensuring that you get the best return on invest for your own strategic effort.
This way you can turn your podcast into a lead magnet. And the beauty of a video podcast is that it creates evergreen content. If you have strategized the content beforehand, of course, an interview with a financial planner can be a chapter in an online course on financial literacy for entrepreneurs.
You can use a platform like Thinkific to host this deep dive content and turn 10 minute from that course into a powerful lead magnet in your video podcast.
Your blueprint
All right, dear. Creating Reorganizer, you have got the blueprint. [00:42:00] You understand the psychology. Now you are ready to stop chasing and start attracting. The truth is, it's not about luck, it's about strategy.
And now your next step is simple. Don't try to find 10 guests. Don't try to master all the tools at once. Just choose one person who serves your ideal client one step away in the supply chain. Write a simple short outreach email. Then you can think of it as an experiment. What's the worst thing that can happen?
They say no. And what's the best? You land a dream guest, kickstart a powerful partnership, and begin to build a network that will propel both of your businesses forward. You are just one connection away from a massive leap forward, and this episode is your pink slip, the permission slip to stop playing small and start thinking like a central hub in your industry.
I'm telling you, it's not about who you know. It's about who you choose to build with. Your unique point of [00:43:00] view is your superpower. The video podcast is the vehicle to show the world that you are more than just a number. You are the resilient, visionary founder your clients are waiting for.
Alright, dear, Creating Reorganizer! How can you implement this supply chain of success?
Automating the Reciprocity Cycle
Step one is how to automate the reciprocity cycle with data.
We talked about how manual efforts can break the supply chain, so we need to automate a key piece of the reciprocity principle for maximum efficiency and promotion. And here's my favorite, most effective strategy for my Postdoc Transformation show, and that is a bonus tip for you.
For my annual advent calendar, I promote my existing interviews, that is content that I already created and has proven evergreen value. To do this efficiently in autumn, I send a TypeForm survey to all my published interview guests.
I ask them for any updates since their interview and what they are currently [00:44:00] planning for the next year in their career or business. And this is a genius move for everyone. They get to update and promote themselves, so this is a massive value for them and triggers the reciprocity principle.
I get all the data in one clean place and the fields from this type form are exported to a single CSV fire. I can then create content rapidly because I upload that CSV directly into my design app to quickly create on-brand text-based videos and carousel image posts per interview guest who of course has to submit the information on time.
And this single automated workflow saves me a lot of manual time and creates massive promotional value for my interview guests because now they have a reason, probably also shy to share it again and again,
but within an advent calendar, they know they will have traction [00:45:00] because so many interview guests are taking part. That will eliminate the friction of individual emails and manual asset creation. This is how you can implement business owner networking strategies that are scalable and measurable.
So here's your actionable step. How can you streamline promoting something you have already created once, but not repurposed yet?
Implementing a Two-Part Vetting Filter
Let's go to actionable step number two, implement the two part vetting filter. Remember, your video podcast is your ultimate filter, and you must implement a two stage filter to vet for both value and also technical reliability, preventing unsolvable errors that cost time and money.
So filter number one, the content test, which is actually value alignment, right? So before you ever pitch a service or ask a partner to collaborate, require them [00:46:00] to reference a recent episode of your show. This ensures they have consumed your content and are aligned with your values. If they can't talk about the social exchange theory segment from this episode, for example, they haven't done their homework and there are a low fit client.
Remember, if you don't cherry pick your own clients and you owe that to yourself, you will be wasting your time. Here's your actionable step. What are your core values that you won't give away By all means, and to which your partner must align so you can work together frictionless.
Filter number two, the attack and commitment test. That is also supply chain reliability. Okay? You can use TypeForm again to create that mandatory, simple network quality check. Ask about the microphone, lightning, and most importantly, their commitment to sharing their finished clips on their professional [00:47:00] platforms.
They should enter their social media handles, so you can quickly refer and mention them in your social media posts made in Metricool, for example, if they have no commitment there, well, that's also no collaboration. This is how you can implement the halo effect from the beginning by demanding quality.
I can even see sending a highly wanted interview guest, some interview gear via poster delivery, or to book a recording studio nearby if it needs to be in real life. Believe me, I had a lot of headache trying to save unsolvable edits.
Here's your actionable step. What are your technical requirements to ensure a smooth collaboration?
Commanding Trust with the Halo Effect
And then we have actionable step number three, command trust. With the halo effect, your goal is to become the obvious, reliable choice, and that starts with the perceived quality of your show. So [00:48:00] this is where the halo effect makes you money because you know professionalism equals trustworthiness. Okay? And Professor Thorndike already talked about it in the twenties as linked in the show notes. So the halo effect is a cognitive bias. When we perceive a single overwhelmingly positive trait in a person or brand, like the high quality professional presentation of your video podcast, we automatically infer other positive traits that have not been proven yet. For example, your service delivery is reliable. Your product is excellent, your business is trustworthy, something like that. So a professional high quality video podcast is a high level strategic asset that builds trust and boosts sales. It showcases the quality of your service or product delivery. And when you invest in tools like Descript to ensure crystal clear audio and video, even if you are [00:49:00] not a professional editor, just like me, your audience automatically infers that your service delivery is just as clean and professional.
When you use a platform like Thinkific to deliver your paid courses , the polish of the learning platform lends halo of credibility to your curriculum and your content, and the consistent, reliable distribution powered by Podbean ensures that your audience perceives you as consistent and reliable in all areas of your business.
So yes, it is an investment in your gear and your apps, but the ultimate return on investment is you're not just selling your expertise, but you are ensuring that the packaging of your expertise, the video podcast, is so high quality so that it creates an undeniable halo effect over your entire brand.
Remember what I said about hyperlocal earlier, A professional high quality video podcast is a high level strategic asset that can build trust and boost [00:50:00] stage. And this professional presentation creates the social proof. Your video podcast doesn't just sell, it opens the door to the highest level networking by proving you are the real deal, ready for that handshake in real life. So here's your actionable step. Identify local networking events that could work as the next step in your supply chain powered by your business promotional video podcast.
Dear Creating Reorganizer, I want you to feel that confidence you are not just struggling to market and sell. You are building an AI resistant automated supply chain of success. You are moving from the exhausting pursuit of low-fi t clients to the joyful attraction of high value partners and customers.
We are all about a blend of resilience, networking, and leveraging technology here at Creating [00:51:00] Reorganized. Remember, I use these same tools and strategies, Podbean, Descript, Thinkific, ActiveCampaign, TypeForm, and also Metricool to run my business , my video podcast, Postdoc Transformation and also this one Creating Reorganized as a Living Lab.
The entire strategic blueprint is how I, a mid forties professor and mom of two, ensure that I can run a business that is strategic, doable, plannable, and most importantly, scalable without sacrificing my family or my sanity.
If this strategic approach resonates with you and you are an established business owner who can afford a premium white lable solution, you're ready to stop managing a fragile chaotic network, and start running a supply chain of success, then you are the ideal candidate for my creating reorganized podcasting service. We handle the strategy, production, distribution, and promotion, so you can focus on being the charismatic expert of your business, attracting your [00:52:00] ideal client and network. To get the full show notes, transcripts, and access to all the resources we mentioned, including the links to those essential tools that make my set and forget system possible, head over to our website as linked in the show notes.
Thank you for spending this valuable time with me. Build your reliable supply chain now. I'll see you in the next episode. And now I wish you a happy creating reorganized according to your vision of life.
CreatingReorganized, Your Ultimate Solution:
A Done-for-You Podcasting Service
And hey, if all of this sounds amazing—the strategy, the principles, the tools—but you're sitting there thinking, "Eleonore, I just don't have the time to do all this myself," I hear you. Loud and clear. That's exactly why I'm excited to share that we are putting the finishing touches on our premium, done-for-you CreatingReorganized Podcasting Service.
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Our service handles the entire process for you: the strategic market research to ensure your show is hitting the mark, the professional production and editing with Descript, the seamless distribution with Podbean, and the strategic promotion with Metricool to get your message in front of your ideal clients 24/7. We’ll build the feedback loop and the co-creation engine for you. We'll build the system so that your business can thrive without you having to be the one in the weeds of content creation. It's the ultimate way to scale your video podcast for exponential business growth, goal-directed, and without burnout.
We'll be sharing more details soon, so make sure you're subscribed to my newsletter in the show notes.
Thank you so much for joining me today. Remember, you have a unique voice and a brilliant point of view. You are a Future-Proof Founder because you're willing to listen. Your business is your living lab. Use it to test your ideas and build a business that is truly resilient. Until next time, happy CreatingReorganized according to your vision of life!
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Book a free discovery call to learn more about my tech stack so you can benefit from that in your business marketing!
Thank you for listening to our CreatingReorganized show, now we are at 6.7 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
