How to become the obvious choice over AI - gaining trust with psychological heuristics, CreatingReorganized show
When your ideal client is ready to buy, they won’t remember a sea of generic options—they’ll remember you. In this episode, discover how to capitalize on your business promotional video podcast to become the obvious choice over AI by becoming the vivid, trusted memory in your client’s mind.
Learn the psychological shortcuts that drive premium sales, how to stand out in an AI-saturated world, and why your authentic human voice is your most powerful marketing tool. If you want to be the first—and only—solution your clients think of when it matters most, listen to this episode.
Eleonore also spotlights her favorite tech stack (Podbean, Descript, TypeForm, ActiveCampaign, Thinkific, and Metricool) and shares her journey of pivoting her business model to serve small business owners like you.
If you want the benefits of a strategic, done-for-you podcasting system—without the hands-on hassle—Eleonore introduces her premium service designed for visionary founders ready to scale.
Tune in to embrace podcasting as your ultimate business asset, and start building a future-proof, client-centered business—one episode at a time.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
Dear CreatingReorganizer,
welcome back to the Creating Reorganized Show, the show that helps you the business owner use a strategic video podcast to market and sell your unique services 24 7 365 without burnout. I'm your host, Prof. Dr. Eleonore Soei-Winkels, and I'm here to reorganize your thinking about marketing.
This isn't theory for theory's sake, okay? So this is your battle plan for making your business the client's automatic choice. If you are [00:03:00] worried that your time and money spent on marketing is getting lost in the noise. This episode, how to Make Your Video Podcast the obvious Choice over AI, or also called the trust shortcut leveraging psychological heuristics is your roadmap into premium sales. So let's get a little bit scientific about how to sell with your unique human voice. Okay, so maybe you fear invisibility in the AI fog, and I totally understand that.
The Problem: Invisibility in the AI Fog
You are a service based or premium product based entrepreneur, and your ideal client is looking for a proven expertise, not a commodity.
They are paying a premium because they need results and trust. Yet the entire internet is now being saturated by content that is technically fluent, but ethically hollow AI is the factory of the generic average, right? So the danger here isn't that AI will be better [00:04:00] than you. The danger is that AI will make you look like one of the other 10,000 generic options, right?
Kahneman's Two Systems: Fast vs Slow Thinking
So, Kahnemann has formalized, what happens next? He said, the human brain of your client uses two systems for decision making. System number one is fast thinking. This is the emotion intuitive decision maker and relies on heuristics, mental shortcuts to make snap judgements. It's automatic, emotional and responsible for the majority of everyday choices, especially who to trust. And system number two is slow thinking, this is the accountant in your client's brain. It's deliberate, rational, logical, and engages, especially when the problem is complex. It involves comparing spreadsheets, reading lengthy white papers and negotiating prices.
Crucially system number two [00:05:00] is effortful and well, the brain hates effort. So here's the problem. The generic AI content forces your client into system two thinking when they have to spend weeks sifting through sameness. Their brain experiences cognitive friction, and decision paralysis, they delay the purchase because they don't know which one to choose, or they default to the lowest price.
Yeah. We live in a cost sensitive economy, and this is where you, the high value provider, can lose. So your video podcast must activate your client system number one, so that the choice of hiring you or buying with you is intuitive, fast, and emotionally certain.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
Becoming the Cognitive Shortcut to Their Solution
You must become the cognitive shortcut to their solution. That's why I put so much strategic effort in creating my social clips as a branded fun and engaging billboard and teaser for encouraging viewers on [00:06:00] social media to listen to my in-depth podcast episodes.
The Availability Heuristic: Being Top of Mind
And then how can we now think of activating system one? We wanna activate system one with the availability heuristic by Kahnemann and Tversky Okay, so the first weapon in our psychological arsenal is the availability heuristic, and that heuristic states that we judge the frequency, likelihood, and importance of something based on how quickly and vividly examples come to mind.
And that is why I post daily, on multiple times even, on social media platforms. If you have seen dramatic news about military drones, for example, you'll overestimate the risk of being attacked. The brain defaults to the information that is most readily available. So how can this be applied to video podcasting?
Your video podcast must be the most available solution in [00:07:00] your client's mind when they face their core business solution. So text graphics and static images are low impact stimuli. That's boring. But a video of your face, your voice, and your specific energetic point of view is high impact, and it is a dense, emotionally rich piece of data that the brain
stores efficiently. That is why I have so many moving parts in my social clips, you can see the logo moving up from here to here you can see the podcast covers like move here or here you can see my image. And also my closed captions, everything, moves two to three seconds.
Podbean: The Distribution Powerhouse & Analytics Engine
I use Podbean for hosting and distribution. This is my ultimate "set-and-forget" tool. I upload my video episode once, and Podbean automatically distributes it to every major podcast platform—Apple, Spotify, Amazon Music, you name it. It's truly a time-saver because I don't have to manually upload my episode to a dozen different places. Only when Spotify changed something on their end, I had to go back in to my Podbean settings. I almost forgot how to do that, because I set that up 2 years ago.
But the real magic lies in their new statistics features. This goes beyond simple numbers of your latest downloads and top episodes. You can see listening trends and engagement rates of your listeners, compare a selected episode to average downloads of last episodes, 7, 14, 30 or 60 days after release. I can see, which episodes were played, re-played and replayed again. For example, if you have an educational show like this one, reflecting the episode may be easier or even different at the second time of listening. It allows me to track the average consumption time of each episode.
Let me give you a specific example of how I use this. I recently saw a significant drop-off in listenership at the 12-minute mark on one of my episodes. I went back to the transcript (which Descript generated, but more on that in a moment!) and realized that's exactly where I had a long, detailed explanation of a complex academic theory without a real-world example. It was too dense. Using that Podbean data, I now know to break up those theoretical segments with a personal story or a quick "aha!" moment. This is how you use data to improve your content and ensure you're getting a true ROI. It’s not about guessing; it's about knowing exactly what content resonates with your audience. And that’s why I have chapter markers to balance more details for the real estate seller vs. general information for all of you.
And here's your actionable prompt: For the existing podcasters, log into your Podbean or podcast hosting platform’s dashboard and identify your three most-listened-to episodes and a point where a significant number of listeners dropped off. For those without a podcast, download the Podbean app and explore a few podcasts in your niche.
Creating Vivid Human Memories Through Video
And when that pivotal moment arrives, the moment when your clients open their wallet,
Their mind won't recall a generic keyword. Their mind will recall a vivid human memory of you. That is why I chose my social clips style to be very different to what you usually [00:08:00] see on social media. You also hear me singing my own jingles. It's uniquely me and corresponds to my IT strategy and psychologically driven way of thinking in an authentic way.
And that really reminds me on my own career leap. Okay. So when I jumped from neuroscience and academia into IT, strategy at Aldi South, my survival strategy was initially conformity, okay? Dark suits, corporate lingo, blending in. And to be honest, visually, I was very easy to categorize.
Descript: The AI-Powered Editing & Content Repurposing Co-Pilot
Next up is my co-pilot, Descript. This tool is mind-blowing. It's an all-in-one audio and video editor that transcribes your episode automatically. You can edit the audio by editing the text. I used to have to record and save all my host-read ads separately, and it was a real hassle to go back and update them for every episode. But now, Descript's AI makes the rough edits in minutes, which saves me so much time! From this season 2 onwards, I will now update and read my ads fresh for every single episode, so you know this isn't some stale, pre-recorded message. This unique recording makes a huge difference in your listening experience and, honestly, in the conversion rate for my ads, which is key for me and you, as my ads revenues pays some of my podcasting costs, so you can listen to my shows for free.
Descript is my ultimate AI sandbox. Here is a step-by-step look at how I use it to get from raw audio to a full content distribution plan:
Transcription and Filler Word Removal: I record my raw video and audio. Descript’s AI immediately transcribes it. It also automatically identifies all the "ums," "ahs," and stuttered words. I can then remove all of these with a single click. It's like having a professional editor clean up your audio in seconds, without ever touching a single audio wave. In very few exceptions, I will touch the single audio waves, which is also easy, but really seldomly needed.
Generating Show Notes, social media articles posts: I then use Descript's AI to generate a detailed, enganging captions from the cleaned-up transcript. This saves me hours of writing and ensures the show notes are accurate and keyword-rich, which is great for SEO.
Creating 20 plus Social Clips: Here's my favorite part. Once the show notes are done, I use Descript to identify the best, most impactful soundbites or video clips from the episode. To be honest, I use a different tool for the video backdrops to make the branding truly unique to both of my shows. With a few clicks, I can create short, dynamic, animated video clips perfect for Instagram Reels, TikTok, or YouTube Shorts. I can even have the AI generate captions and relevant hashtags. This is how I can create 20 plus for every 45 min episode in under 1 hour.
It's truly a co-pilot that automates all the tedious, repetitive tasks that lead to burnout. This is why I mentioned in Episode 9 that AI should be your co-pilot, not your replacement, as linked in the show notes.
And here's your actionable prompt: Download the Descript free trial, as linked in the show notes. Use your smartphone to record a quick, one-minute video of yourself talking about your business, then upload it to Descript to see the magic of the AI transcription in action. DM me, if you need me to consult you.
If you want to try out Descript for your own podcast editing, DM or email me "Descript" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Descript link. Thank you for the financial support!
And now, let’s get back to our inspiring CreatingReorganized episode!
Personal Story: My Career Leap and Conformity
I wanted acceptance and I achieved it by minimizing my distinct features. But that level of professional availability was only useful within a controlled existing system. That was at Aldi South, for example, in that career level. Well, it was system two marketing. I was just one IT analyst among others.
As I progressed into consulting and [00:09:00] also then started my own business, I realized that the cost of blending in was invisibility in the market and my expertise, compound skills from a PhD in neuroscience and IT analyst role and a professorship in psychology was being obscured by a generic corporate uniform.
So I was actually losing my availability advantage. So my strategic shift was then to embrace my exotic outlier status. I was called an exotic outlier, so why not being proud about that? Okay, so the Chinese, Indonesian immigrant, the psychologist, the mother, the IT strategist, this whole delivered through a video podcast is vivid, memorable, and unique. It is data that the brain can recall instantly. That is why we do video podcasting. It is the most efficient medium for making your authentic self vividly available to [00:10:00] your high ticket client.
To get the free lead magnet, listeners click a link in the show notes, and they land on a conversational form created with Typeform. What I love about Typeform is that it feels so human and conversational. It's a great user experience that makes people feel seen and heard, not just like another entry on a spreadsheet.
Their new AI feature can provide real-time answers to common questions within the form itself, making it a smoother experience for your potential lead. My quiz, "Check your readiness to leap out of science," is a perfect example of this. I wrote the questions to feel like a one-on-one conversation.
If you want to try out Typeform for your own lead generation and qualification, DM or email me "Typeform" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Typeform link.
Engineering the Prototype of Trust
So let's go to the next chapter, shall we? That is engineering the prototype of trust. Okay, so we already talked about the availability realistic. Being available is step one, but one memory is the client recalling and that leads us to the representativeness heuristic. So this is a critical shortcut. We assess probability by showing how similar an object or person is to a preexisting mental prototype or stereotype.
If a person looks like a prototype of a successful entrepreneur, we instantly rate their success probability higher, often ignoring base rate statistical data. So here's the problem for entrepreneurs. If you are an innovative, modern business. The client might be holding an outdated prototype in their [00:11:00] mind, so you need to actively replace that old stereotype with your unique, compelling prototype of expertise.
Like who do you picture as a professor? White, male, old? Well, maybe I'm old, but I'm not white and not male, right? So your video podcast is your platform to continuously flash this new, trustworthy prototype. It's not about being perfect. It's about representing the solution to the client's problem with unmistakable clarity.
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
Three-Step Prototype Audit
So let's do a three step prototype audit. You need to audit your own brand representation to ensure you are creating the right prototype.
Step one, the anti AI audit. Look at your top three competitors.
What are they saying and doing that sounds generic or AI ish. Your prototype must do the exact opposite. If they're all stiff and normal, your prototype must be energetic and [00:12:00] conversational. If they use stock imagery. Your prototype must use custom human centric visuals. Your difference must make a difference.
Step number two, the compounding skills. Look at your prototype list, the three most contrasting skills you possess. For me, it's, I'm a psychologist, so I understand behavior.
I'm an IT strategist so I can create efficient systems, and I'm a professor so I can do teaching. This blend is my prototype for a strategist who knows how humans work. So what is yours?
Your video podcast should dedicate entire episodes like we do here on Creating Reorganize and also on my PostdocTransformation Show to showcasing how these skills combine. You are building the evidence for the representativeness heuristic, you are the only one who looks like that solution.
Step number three, the mompreneur filter. Honestly, this is the [00:13:00] most personal and most powerful step. What non-traditional trait are you hesitant to share but actually attracts your ideal client while repelling non-ideal clients? To be honest, it took me five years to confidently mention my child on social media. I'm not showing my child around. I'm just saying proudly, I am a mom. Why? I have to say I was afraid of judgment. Afraid of not fitting the corporate prototype of a serious leader.
To embrace mompreneur was the key. And I added mompreneur on my LinkedIn profile also because my former team member and alumni student, Priscila Schultze suggested that. This personal detail became the representativeness heuristic for my ideal client, the high achieving time constrained professional who values strategic efficiency and work life balance. And my personal life became a trust shortcut.
If I can successfully manage a [00:14:00] professorship, two podcasts and my family, I must be the ultimate expert in reorganizing for success. And this deliberate, authentic prototype is what makes the difference. It bypasses the system two logic and hits the system one gut feeling so. The verdict is, I trust Eleonore. She gets my struggle.
ActiveCampaign for integrated email marketing automation, website builder and customer relationship mananagement
I'm expanding my digital business, and I use ActiveCampaign as the centerpiece of all my services like my email course, podcast, newsletter, show notes, website, sales page, merch shop forms—whatever it is, as needed. As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. I use it daily to control, and for every new product or service, I start with ActiveCampaign to dovetail the data workflow from the start. But it’s set and forget, and every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign.
If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
The Recognition Heuristic: Being Recognized Equals Value
All right, let's go to the next heuristic. So hand in hand with representativeness is the recognition heuristic by Gigerenzer and Goldstein. So this is simple, if one of two options is recognized, and the other one is not, infer that the recognized object has the higher value. Okay, so your strategic video podcast is this engine for recognition.
And you must ensure consistent visuals, consistent quality, and consistent [00:15:00] distribution. This is where your IT strategy tools come in. You cannot rely on manual processes for consistency. You need automation as your system two executor so you can focus on your system one creativity.
So here's the tool that I use for cross platform recognition.
I use Metricool because it allows me to efficiently maintain a consistent brand image and messaging across high impact platforms like LinkedIn. Instgram, Pinterest.
So my face, my brand colors, and strategic takeaways are synchronized. This constant high quality exposure activates the recognition heuristic so that when a client finally needs to choose, your business name is the one that is instantly recognized and therefore deemed more valuable.
You are the recognized expert. You are the premium choice.
ActiveCampaign for Funnel Consistency
I also use [00:16:00] ActiveCampaign for funnel consistency. So when a client downloads a lead magnet or fills out a form, ActiveCampaign steps in to ensure the follow up communication is consistent with the authority and tone established in the video podcast.
This consistency reinforces the prototype and moves them further down the funnel without you having to manually chase every lead, right? So this is an essential step, in transitioning from a recognized face and brand to a trusted financial commitment.
This entire foundation is built on making the process of choosing you effortless for the client. The harder they have to think system two, the less likely they are to buy your premium service.
Now let's go to the next section. That is the strategic implementation. we have just strategized? Okay, so
we have to build the psychological foundation. We must be available and [00:17:00] representative to activate the client's fast emotional system one. The final most powerful driver of human decision making, especially for high ticket purchases is loss aversion.
Loss Aversion: Selling by Preventing Pain
So we wanna sell by preventing pain. Okay, so let's talk about Kahnemann and Tversky's Prospect theory, and that tells us the psychological impact of a loss, which is approximately twice as powerful as the impact of an equivalent gain.
We can think of the time spent on inefficient manual production, loss of authority, invisibility in the age of ai, loss of scalability, like in my case, that is an income ceiling being stuck, trading hours for money, and this is where your strategic tech stack becomes your
loss prevention system. I chose my affiliate partners because they are the most efficient and powerful anti burnout tools for a premium focused small business owner, [00:18:00] each one of them is designed to counteract a specific entrepreneurial loss.
Your Tech Stack as Loss Prevention System
Okay, so for example, with Podbean I avoid the loss of reach and professional authority. So using a non-dedicated hosting solution, just like uploading to YouTube, which sacrifices professional polish, limits automated distribution and loses the massive authority that comes from being on all major podcast directories. This is a loss of authority in market research, even though it's a growing platform, but everybody can be on YouTube, but not everybody can be on Spotify and YouTube and Podbean and all the other major podcast players, right?
Podbean: Avoiding Loss of Reach and Authorit
So my solution is using Podbean. It's a reliable enterprise grade host. And it's non-negotiable for our premium business. Podbean ensures my video podcast content is distributed to every major audio and video [00:19:00] platform, it removes the risk of technical failure or platform specific limitations.
The Podbean business plan is key because it includes unmetered video and audio storage. Okay? It means you never have to worry about the cost of consistency, which is a huge psychological relief, right? I can have a dedicated branded website, even if I already have one, it's really beautiful. This ensures that even if you don't have a custom domain,
you can have an immediate professional home base that reinforces your prototype being professional, right? So then you can also have the advanced analytics, and that is the avoid of loss of strategic insight, right? Knowing exactly where your premium clients are engaging to which topics they resonate with allows you to focus your precious time on the channels that actually derive results.
So for me, Podbean [00:20:00] transforms a stressful technical risk into a reliable, consistent availability machine. Okay. I have another tool that I swear by, which is Descript, and that for me is the tool, how I can avoid the loss of time, which is also my personal podfade killer.
Descript: Your Podfade Killer
Okay. So I dunno whether you have already experienced this, but it's so crushing to lose time and energy spent on manual video editing that is quite mechanical and this is the main cause of podfade and ultimately the entrepreneurial burnout. I mean, you don't wanna be a podcaster, right? You wanna use your video podcast to market your business and sell your services. You don't wanna become an audio and video editor, right? For me, this is the loss of my own family time. Okay? So I use Descript and I cannot stress enough how Descript with its text-based [00:21:00] editing is the ultimate weapon against this loss.
I literally edit my videos by deleting words from a transcript. It's like having an AI assistant that understands human language, not just code. Okay? So for me. I don't know whether you remember, but in my other video podcast, the PostdocTransformation Show, at episode 22, I was almost hitting podfade and this, you know, this manual editing, the closet recording, it was a massive time sink.
And the switch to remote interviews via Squadcast, which was then acquired by Descript, and then the discovery of Descript's text-based editing was my crucial IT strategic decision. It was a move to avoid the loss of the entire business due to burnout and features like studio sound and the automatic removal of filler words are loss prevention mechanisms that guarantee professional [00:22:00] quality without any system two effort from you. They ensure you maintain their representativeness prototype even when you are exhausted.
Lead Generation: ActiveCampaign and TypeForm
Okay, so, why are we doing this all here? To attract new leads, right? So it's lead generation. ActiveCampaign and TypeForm go hand in hand and help me to avoid the loss of qualified lead focus. Spending precious time chasing low value leads are having leads drop out of your funnel due to generic, irrelevant follow up.
This is a loss of return on investment on your strategic effort. Right? And by the way, if return on investment doesn't ring a bell, we already talked about it. And if you wanna reflect on that again, you can find it as linked in the show notes. So my solution is ActiveCampaign and TypeForm. [00:23:00] While TypeForm creates engaging, beautiful, non-intimidating data capture forms like quizzes or applications, ActiveCampaign then uses that data to automatically segment.
That is important with the help of ai, personalize and nurture the lead. So this combination allows you to implement a behavioral economics concept called framing effect. That is presenting information in a way that guides the client's decision, right? So your Typeform quiz can frame the problem.
Like, are you struggling with x, Y, or is that the pain points? And then actual campaign can frame your solutions as the only way to avoid the loss of X through your strategic service. So you avoid the loss of a generic email list and gain a hyper segmented, responsive audience. And this is the strategic funnel that supports your high ticket premium service, ensuring [00:24:00] every minute that your video podcast creation is maximally leveraged.
Alright? And then the inevitable loss of momentum caused by the manual platform scheduling, and posting of your promotional content.
This breaks the recognition heuristic and allows your prototype to fade from memory, and you don't want that. So Metricool is a single powerful dashboard for scheduling, monitoring, and analyzing your performances across all visual and professional platforms, which is, in my case, LinkedIn, Instagram, Pinterest, and TikTok.
Here's how Metricool can help you. It ensures that video podcast social clips, audiograms, or quote cards are consistently presented with your authentic branding across every digital habitat where your client. So this consistent visual presence is how you maintain the representativeness heuristic.
Always looking like the high quality professional choice [00:25:00] and keep your brand highly available without the manual constant time loss.
As we conclude our deep dive into the psychology of trust, we come to the final emotional heuristic that influences your client's memory. That is the peak end rule.
The Peak-End Rule: Creating Memorable Experiences
Kahnemann found that people don't remember the average of an experience. They remember the most intense moments, the peak, and how it concluded. Your video podcast production must be organized to deliver this. The peak could be the core aha, strategic insight you deliver in the middle of the episode, or a moment of powerful vulnerability that creates an intense feeling of human connection and trust.
And then the end, the final, clear and positive call to action that leaves them feeling confident, informed, and ready to act. So this means you can have a technically imperfect episode. [00:26:00] That sounds not optimal, but if the core strategic advice is brilliant, the peak and the final message is clear, the end, the overall experience will be stored in their memory as a massive net positive.
Porter's Five Forces: Video Podcast as Business Strategy
All right, so now let's frame your video podcast, not as a marketing task, but as a crucial business strategy move. Okay. So we're using Michael Porter's five Forces, the Benchmark Model for Understanding Market Competition.
So you are a scaling business owner. Your video podcast directly defends against aggressive forces. For instance, threat of new entrance. That is the barrier to entry. A new competitor cannot replicate your video podcasts, authentic human authority and vivid availability overnight. This personalized trust takes [00:27:00] time and consistency, creating a durable, high effort barrier for them to cross. Your investment in a strategic video podcast isn't a cost, it's an investment in strategic defense. So I remember in my IT strategy consulting career, I faced intense rivalry from massive firms looking at my firm versus the others, and also numerous talented colleagues within Accenture. And my survival or career value came down to one thing, strategic differentiation that created a market barrier internally, but also externally. My colleagues typically had either a pure IT or business background, or a soft skills background.
Personal Example: My Strategic Differentiation at Accenture
I was uniquely positioned because I could draw on both of my psychological expertise and my IT and business strategy skills. Additionally, my fluency in English gave me a superior edge [00:28:00] over many German only speaking peers and supervisors. And that was my unique unassailable compounding advantage.
My competitors could replicate my IT skills, sure, but they could not replicate easily my unique blend of a PhD in neuroscience IT strategy, experience, and also multilingual and multicultural capability. I established a barrier to entry that was simply too high for many of them to climb. So, Over to you again.
Your video podcast combined with a strategic tech stack is your unique barrier. It's the visual, audible proof of your compounding skills that your rivals cannot copy.
Achieving True Success: Authority, ROI, and Time
So taken together, when you use your unique human voice to become the trusted prototype that is instantly available in your client's mind, you achieve true success, [00:29:00] higher sales through authority,
Better return on investment from hyper efficiency, and more time for the things that truly matter according to your vision of life.
And this is the goal of creating reorganized. It's strategy over struggle. It's human connection over AI noise.
Creating Reorganized Podcasting Service
So if you are an established small business owner, already succeeding, but lack the bandwidth to implement this complex psychological and IT strategic system, the Descript workflow, the Podbean authority, the ActiveCampaign funnel, you have the loss of momentum and the loss of the next level of income. This is why we have created this creating reorganized podcasting service.
We are offering a premium white label down for you service that handles the entire system to strategic setup and production. We build the exact system we discussed today tailored to your unique [00:30:00] brand. We ensure that your authentic human voice, your unique prototype, is engineered for maximum availability and representativeness, all to prevent the devastating loss of time and sales that comes from trying to do it all yourself. This is the ultimate IT strategic decision for the business owner ready to scale. Don't let the fear of complexity or the threat of AI invisibility cause you to lose your edge.
Now go to the show notes to sign up for the wait list for the Creating Reorganized Podcasting service. That is your ultimate way to avoid the loss of your precious time and to guarantee your path to premium sales.
Until next time, happy CreatingReorganized according to your vision of life
Hey, do you want to pick my brain, explain me your marketing challenges and see how business podcasting can help you strategically to reach your goals?
Book a free discovery call to learn more about my tech stack so you can benefit from that in your business marketing!
Thank you for listening to our CreatingReorganized show, now we are at 8.1 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
