Stop marketing burnout - the 60/40 rule and 3 cognitive traps that kill your video podcast ROI, CreatingReorganized show
Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return? In this #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth.
You’ll learn how to balance brand-building with sales activation, avoid the three cognitive traps that silently kill your ROI, and transform your video podcast into a powerful, trust-building asset.
Hear real stories from a neuroscience PhD turned business IT strategist, and get actionable strategies to turn frantic activity into focused profitability. If you want to stop chasing likes and start building a business according to your vision of life, this episode is your roadmap.
Eleonore also spotlights her favorite tech stack (Podbean, Descript, TypeForm, ActiveCampaign, Thinkific, and Metricool) and shares her journey of pivoting her business model to serve small business owners like you.
If you want the benefits of a strategic, done-for-you podcasting system—without the hands-on hassle—Eleonore introduces her premium service designed for visionary founders ready to scale.
Tune in to embrace podcasting as your ultimate business asset, and start building a future-proof, client-centered business—one episode at a time.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
Dear Creating Reorganizer,
welcome back to Creating Reorganized, the Show dedicated to helping business owners like you create a video podcast to promote your services and products 24 7 365 without burnout. If this is your first time to our show, I'm your host, Prof. Dr. Eleonore Soei-Winkels, I'm really happy to have you here.
So if you are anything like the business owners I talk to at business networking events, you know the drill. Alright? So you are working constantly. You are posting everywhere on LinkedIn, Instagram, and maybe even daring to try TikTok. But your sales trickle, well, you're getting [00:03:00] likes, not leads. You are exhausted, not enriched.
That digital treadmill, this is the absolute worst, and it's honestly the quickest route to entrepreneurial burnout. At the end of the day, you have a business to run and you cannot afford to mess your marketing risking future business.
So this episode is your antidote, we're taking the guesswork, the frantic posting, and the emotional exhaustion out of your marketing.
We are replacing it with science back strategy according to your vision of life, and we're diving into the scientific roadmap for spending your limited time and precious money smartly.
So in this episode, we're covering core actionable things, the long and the short of it. That's the famous 60 to 40 budget rule that helps you structure your entire marketing effort for sustainable growth. And then the budgeting traps. We'll expose the three cognitive biases rooted in behavioral psychology that are silently killing your return on investment.
[00:04:00] If that does not ring a bell, please also listen to our episode 11 as linked in the show notes. These are the irrational decisions we all make, but which we must stop. And I'll be sharing my personal stories from a career transition from a PhD in neuroscience to an IT strategy consultant at Accenture to a professor and a business owner, to show you how these psychological theories play out in the messy reality of running a business. This is not just theory, it's life tested.
So get ready to move from frantic activity to focused profitability.
The 60-40 Rule: Your Marketing Foundation
Let's dive right into the 60 40 rule. The first concept you need to anchor your business strategy to comes from the rigorous work of marketing scientists Les Binet and Peter Field. This is backed by decades of data analyzing what drives sustainable long-term profit for businesses of all sizes. So it's about balancing brand building with sales activation.
Think of it this way, [00:05:00] the long 60% brand building. This is your high trust, consistent content. It's about being memorable, building trust, and creating mental availability so that when a lead or potential client needs your service or product, whether today or two years from now, your name is top of mind.
Okay, so this is where your video podcast lives acting as your 24 7 365 educational and trust building showroom. This is where you need to strategize evergreen content that builds up bingeable momentum. And I strategically design all my seasons, like a value ladder where I can build new episodes on the shoulders of my previous episodes.
My biggest flex is to mention something. You know, if that doesn't ring a bell, you can listen or re-listen to a previous episode As linked in the show notes or comments on my social media platforms. Okay? So I do that frequently because I am building a value ladder. This shows my [00:06:00] listeners how I can guide them by breaking complex things into small, doable chunks and pieces, easy to process. So my first season was the foundation, my second season, are deep dives and additions all anchored in season one. And that is something that you can do as well.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
The Short: Sales Activation Strategy
Then we talk about the short.
So, short is the 40% sales activation, and this is the bottom of funnel work. And you know the drill if sales funnel does not ring a bell. Please also listen to our episode eight as linked in the show notes. It's the immediate call to action. It's the limited time discount that targeted and the direct sales outreach.
It drives sales today, and we can use social media platforms for that. But you know, here's the brutal truth for us time poor business owners, when we're burned out and desperate for [00:07:00] revenue, we instinctively dedicate 100% of our effort to the short sighted things, right, like posting on social media and waiting for someone to respond.
The Dopamine Trap: Why Social Media Burns You Out
When someone hits the like button, writes a comment or shares our content, our brain and specifically the nucleus accumbens, releases the neurotransmitter dopamine. So we feel instantly gratified, rewarded, and happy. But that's shortsighted Social media engagement does not 100% necessarily convert into sales?
But nevertheless, we feel constantly seen, liked, and boosted, and then we tend to hang out on social media to get the next domine rush. And that, ironically, is what leads to the burnout and the low return on investment because you deplete the brand trust neglecting working on your brand operations and delivery, and you completely exhaust yourself.
And I was deep [00:08:00] in that trap years ago, especially in my early days as a digital business owner, I thought the key was maximum activity being all over the place. I was on all the social media platforms trying to create unique individual videos and following trends for each platform. And you know, my content was coherent.
Yes, it was my brand voice, yes, but it was. Still too scattered around because I was trying to chase too many moving targets. So it was frankly exhausting and I was getting a lot of likes, a lot of engagement. But I learned the hard way that likes did not always translate into sales.
Okay? So I was trading my personal time for arbitrary vanity metrics, completely operating in the short term activation panic. So my pivot luckily, was realizing I had to reorganize my content creation workflow to prioritize the long right. So now my entire content supply chain starts with [00:09:00] one foundational asset.
Podbean: The Distribution Powerhouse & Analytics Engine
I use Podbean for hosting and distribution. This is my ultimate "set-and-forget" tool. I upload my video episode once, and Podbean automatically distributes it to every major podcast platform—Apple, Spotify, Amazon Music, you name it. It's truly a time-saver because I don't have to manually upload my episode to a dozen different places. Only when Spotify changed something on their end, I had to go back in to my Podbean settings. I almost forgot how to do that, because I set that up 2 years ago.
But the real magic lies in their new statistics features. This goes beyond simple numbers of your latest downloads and top episodes. You can see listening trends and engagement rates of your listeners, compare a selected episode to average downloads of last episodes, 7, 14, 30 or 60 days after release. I can see, which episodes were played, re-played and replayed again. For example, if you have an educational show like this one, reflecting the episode may be easier or even different at the second time of listening. It allows me to track the average consumption time of each episode.
Let me give you a specific example of how I use this. I recently saw a significant drop-off in listenership at the 12-minute mark on one of my episodes. I went back to the transcript (which Descript generated, but more on that in a moment!) and realized that's exactly where I had a long, detailed explanation of a complex academic theory without a real-world example. It was too dense. Using that Podbean data, I now know to break up those theoretical segments with a personal story or a quick "aha!" moment. This is how you use data to improve your content and ensure you're getting a true ROI. It’s not about guessing; it's about knowing exactly what content resonates with your audience. And that’s why I have chapter markers to balance more details for the real estate seller vs. general information for all of you.
And here's your actionable prompt: For the existing podcasters, log into your Podbean or podcast hosting platform’s dashboard and identify your three most-listened-to episodes and a point where a significant number of listeners dropped off. For those without a podcast, download the Podbean app and explore a few podcasts in your niche.
The Video Podcast as Your Brand Builder
My 30 minute to one hour video podcast episode, this is 60% my brand builder. It's the comprehensive trust-based content that shows my expertise and the beauty of this system is that my short-term sales activation now takes care of itself almost. Okay, so my social media content is directly derived or stemming from that one big episode every week.
It's not creative guesswork, it's a standardized executional workflow. I never run out of social media content, and I can now outsource that to another team member as needed.
Descript: The AI-Powered Editing & Content Repurposing Co-Pilot
Next up is my co-pilot, Descript. This tool is mind-blowing. It's an all-in-one audio and video editor that transcribes your episode automatically. You can edit the audio by editing the text. I used to have to record and save all my host-read ads separately, and it was a real hassle to go back and update them for every episode. But now, Descript's AI makes the rough edits in minutes, which saves me so much time! From this season 2 onwards, I will now update and read my ads fresh for every single episode, so you know this isn't some stale, pre-recorded message. This unique recording makes a huge difference in your listening experience and, honestly, in the conversion rate for my ads, which is key for me and you, as my ads revenues pays some of my podcasting costs, so you can listen to my shows for free.
Descript is my ultimate AI sandbox. Here is a step-by-step look at how I use it to get from raw audio to a full content distribution plan:
Transcription and Filler Word Removal: I record my raw video and audio. Descript’s AI immediately transcribes it. It also automatically identifies all the "ums," "ahs," and stuttered words. I can then remove all of these with a single click. It's like having a professional editor clean up your audio in seconds, without ever touching a single audio wave. In very few exceptions, I will touch the single audio waves, which is also easy, but really seldomly needed.
Generating Show Notes, social media articles posts: I then use Descript's AI to generate a detailed, enganging captions from the cleaned-up transcript. This saves me hours of writing and ensures the show notes are accurate and keyword-rich, which is great for SEO.
Creating 20 plus Social Clips: Here's my favorite part. Once the show notes are done, I use Descript to identify the best, most impactful soundbites or video clips from the episode. To be honest, I use a different tool for the video backdrops to make the branding truly unique to both of my shows. With a few clicks, I can create short, dynamic, animated video clips perfect for Instagram Reels, TikTok, or YouTube Shorts. I can even have the AI generate captions and relevant hashtags. This is how I can create 20 plus for every 45 min episode in under 1 hour.
It's truly a co-pilot that automates all the tedious, repetitive tasks that lead to burnout. This is why I mentioned in Episode 9 that AI should be your co-pilot, not your replacement, as linked in the show notes.
And here's your actionable prompt: Download the Descript free trial, as linked in the show notes. Use your smartphone to record a quick, one-minute video of yourself talking about your business, then upload it to Descript to see the magic of the AI transcription in action. DM me, if you need me to consult you.
If you want to try out Descript for your own podcast editing, DM or email me "Descript" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Descript link. Thank you for the financial support!
And now, let’s get back to our inspiring CreatingReorganized episode!
Content Atomization Strategy
So this frees up my time to do in my business what really moves the needle. Going to network events, engage personally and making high trust sales and making sure that what we deliver is high quality. So that's the work life balance I want for all of you. To implement the 60 40 content strategy, you need [00:10:00] to master content atomization, like in atom, and that's where our secret weapon Descript comes in.
To get the free lead magnet, listeners click a link in the show notes, and they land on a conversational form created with Typeform. What I love about Typeform is that it feels so human and conversational. It's a great user experience that makes people feel seen and heard, not just like another entry on a spreadsheet.
Their new AI feature can provide real-time answers to common questions within the form itself, making it a smoother experience for your potential lead. My quiz, "Check your readiness to leap out of science," is a perfect example of this. I wrote the questions to feel like a one-on-one conversation.
If you want to try out Typeform for your own lead generation and qualification, DM or email me "Typeform" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Typeform link.
Descript is a great tool for all business owners. You can record your one hour long video podcast, and then Descript automatically transcribes everything. So instead of painstakingly trying to write out everything that there is, and I've been there, done that, you have everything what I say now in writing, and then you can easily correct it if it's not picked up correctly.
But essentially it's 95% correct and now you can edit the whole video like a Word doc. Okay, so this is really easy. This is how I quickly grab the best 30 second to 60 second pieces that I can then, you know, polish up and schedule out to tikTok and Instagram itself. So, if you like, you can see how I use my video, audio, and [00:11:00] closed captions with my signature branded Creating Reorganized video backdrop on my TikTok, Pinterest, LinkedIn, and Instagram handles as linked in the show notes.
And this is how you can fuel your 40% short sales activation for all your social media platforms with minimal effort. It's the definition of leveraging technology to save your time. Instead of having uncoordinated multiple engines on social media platforms, which, you know, at the end of the day won't run by themselves.
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
Step One: Prioritize Long-Form Content
You have your video podcasts as one long term strategic source that feeds all your social media activities mechanically, so someone else can take over that. That's also a leadership plus IT governance insight from my experience, by the way. you can thank me later. All right, so step one is clear.
Stop the frantic 100% short chase. Allocate your core creative energy to your video podcast. That's the long 60%. [00:12:00] And then let tools like Descript handle the efficient execution of your social media activation. That's the short 40%.
ActiveCampaign for integrated email marketing automation, website builder and customer relationship mananagement
I'm expanding my digital business, and I use ActiveCampaign as the centerpiece of all my services like my email course, podcast, newsletter, show notes, website, sales page, merch shop forms—whatever it is, as needed. As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. I use it daily to control, and for every new product or service, I start with ActiveCampaign to dovetail the data workflow from the start. But it’s set and forget, and every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign.
If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
Cognitive Trap #1: The Sunk Cost Fallacy
Okay, let's switch gears. Let's talk about the first of three cognitive traps that we must avoid to protect your return on investment. Number one, the sunk cost fallacy. This bias is responsible for more wasted time and money than almost anything else in business. It's that emotional monster of entrepreneurship. It's the voice in your head that whispers you can't quit now. Look at all the time and money you have already invested, and it tricks you into throwing good resources after bad, you know, simply to avoid the feeling of a loss. But scientifically a sunk cost is an expenditure that cannot be recovered. It should be irrelevant to your future decisions. Your decisions must be based [00:13:00] on future costs and future benefits, not past sacrifices. And this fallacy is really a killer for us business owners. The sunk cost is often our personal uncompensated time. Our late night shifts, our family sacrifices.
My own PostdocTransformation video podcast is a perfect example of this fallacy and how I overcame this. I honestly poured so much effort into that show driven by pure passion. But here was the hard data. There was not a lot of money. The audience was too niched down.
Very few scientists compared to business owners. That's a numbers game. And my ethically driven decision to not take money from financially precarious young scientists limited my revenue stream. The textbook answer would've been to shut it down immediately. But I applied the science of strategy.
I did not eliminate the sunk costs, but I strategically [00:14:00] reevaluated the asset's function. I reframed it. I realized that the PostdocTransformation Show is now my showroom. It's a living, breathing demonstration of how I create a professional, consistent, and strategically planned video podcast that operates 24 7 through 65. It's the proof of concept that allows me to sell my high value digital marketing expertise, and my premium creating reorganized podcasting service to my established business owners and entrepreneurs.
I did not eliminate the sunk costs, but I strategically reframed it and repurposed the asset It created.
Now over to you, to escape this trap, if you experience that as well, you must focus on the opportunity cost. Opportunity Cost is the potential profit you give up by pursuing one option over the other. So ask yourself, what profitability activity am I losing by [00:15:00] continuing this failing strategy? So to make this rational decision, you need impeccable data.
Data is hurtful, but it helps you. Alright? So this is why ActiveCampaign is so important. As a premium service-based business owner, you need to track the true return on investment of every campaign, every lead magnet, and every video podcast episode, for example. So ActiveCampaign allows you to trace a potential client's journey from watching a video podcast to signing up for your list to becoming a paying a customer. If the data shows a project has a low converting journey, you have the rational scientific evidence to cut the cord. It's always data over emotion, every time. And that is also what I teach my Bachelor and Master's students in real life business decisions need to be grounded in data, not emotions. Emotions are the [00:16:00] glue for learning, but data lead us to what needs to be learned to be future proved.
So step two is stop looking backward. Base your decisions in business only on the future benefits versus the opportunity costs, right? So in one tangentially related episode of my Postdoc Transformation show, I said that the is a reason why the back mirror is smaller than the whole front window. Right. And maybe you wanna listen to that rather for, you know, mindset addressing reasons, that is episode 58, creating a time capsule as linked in the show notes.
Cognitive Trap #2: The Anchoring BiasThe Creating Reorganized Tech Stack
All right. Let's go to the third and final cognitive trap, which is the anchoring bias.
So this one is particularly relevant for premium service-based businesses, and it's the primary reason, why many of you aren't charging what you're truly worth. The anchoring bias is when an arbitrary number, a previous price you [00:17:00] charge, a competitor's low ball rate, or even the first salary you made, gets stuck in your head and unfairly dictates your current high value pricing decisions.
And that initial number becomes the anchor and it pulls your rational price down. It's a huge threat to your return on investment. And I fell, of course, victim to that. When I started my coaching business, I was still mentally anchored to a price point that made sense for a grad student or a scientist leaving their job. Even though I had years of high level IT strategy, consultant experience from Accenture. That low price point was actually not worth my time and did not reflect my massive opportunity costs. I realized that I had to use my experience in business to fix this. Fortunately, in my time at Accenture, I was tasked to derive, print and turn in the bills for our consulting services for the whole team. So I knew the billable chargeable hours. [00:18:00] I knew the hours claimed, and most importantly, I knew my worth for my client, also in comparison to my team members and my supervisors, that was such a valuable anchoring experience. And additionally, I learned to go after the chief level clients because that would immediately increase the value of my time build and also the chance to be extended when less valuable consulting work was to be stopped. To cut the story short, today I teach my students the importance of A, B, C customer categorization and the Pareto principle, that's the 20% of the clients who bring in 80% of the revenue.
Who are your A customers?
So my pivot was to realize I needed to only attract and nurture A customers, the premium sales business owners who earn a lot, the one trust based sale and are looking for a done for them premium solution.
The [00:19:00] effort for me is similar, but the financial lever is dramatically different. This new premium client group allowed me to set a new high value anchor, the value of my time and the massive return on investment I provide. My video podcast is essential here because premium clients buy trust, expertise, and a unique point of view, not low prices.
By positioning my expertise through my show, I instantly established my high value anchor making the low price competitors irrelevant.
Successfully implement this pivot, you need two things, a professional gateway and performance data. So the professional gateway is what I use to pre-qualify my A customers and set that high value anchor from the first interaction. I use TypeForm for my qualification service and onboarding forms.
The beautiful design, the clear and conditional logic, the streamlined user experience scream premium, and filter out the tire kickers who are [00:20:00] only anchored to low prices or getting things for free. It is an automated gatekeeper. I choose to serve them for free via a video podcast because negotiating low prices is a waste of my time, to be honest.
And once you land your premium clients, you need to track the performance of your entire marketing system to rationally justify the premium price you are asking. This is where Metricool is a powerhouse for you. It not only lets me schedule and post automatically on all my social media platforms, it also pulls the data from all your social media platforms and your website into one place.
I don't look at my Facebook comments on Facebook. I look at all my comments from all my social media platforms within Metricool, it shows you exactly which social clips are resonating, which platforms are driving your most qualified traffic, like LinkedIn versus Instagram versus TikTok.
So, the direct impact of your long game trust and your short game [00:21:00] sales. This data becomes the unshakeable foundation for your high value anchor.
Replace hours of manual effort and guesswork with precise, repeatable, and scalable workflows to reclaim your time to prioritize according to your vision of life
So step three is stop letting past expectations or low cost competitors set your value. Use your expertise to define your A customer and set a new high value anchor based on the return on invest you deliver for your client.
I honestly love my video podcasting system Creating Reorganized because this is where the principles we discussed, the 60 40 rule, escaping sunk costs, setting a premium anchor, come together. My Creating Reorganized show is a showroom like my PostdocTransformation Show. It's a sales agent 24 7, 365, and the brand builder all in one.
To achieve this low burnout, high return on invest machine, you don't need a thousand tools. You just need a simple, powerful, and [00:22:00] integrated ecosystem. And this is the Creating Reorganized tech stack chosen specifically because all the tools I chose solve the business owner's problems, cost effectiveness, simplicity, and scale.
These tools are your automation agents. They replace hours of manual effort and guesswork with precise, repeatable, and scalable workflows. This is how you reclaim your time to prioritize your family, your hobbies, and your life, just like I do with my professorship, picking up by kids, learning with them for their school.
So let's quickly run through the essential tools. Let's start with Podbean. This is your simple all-in-one platform for reliable hosting and distribution to all major podcast players. It makes complex hosting and monetization easy. It allows for both free and premium content tying directly into the episode six, where we talked about the strategies of [00:23:00] mixing free content versus paid offers.
And then we have Descript. This is your key to the 60 40 rule. It's AI powered video editing for fast content atomization. It's essential for avoiding the burnout of creating content from scratch for every social media platform.
And then we have ActiveCampaign, which is your powerful data rich customer relationship management. It tracks the A customer journey from initial video podcast consumption engagement to paid conversion, fighting the sunk cost fallacy with cold hard data.
And then we have Typeform, this gives you the professional gateway. It uses beautiful design and conditional logic to set your premium anchor and pre-qualify those A customers right from the gate.
Then we have Metricool, which is your unified analytics dashboard. It pulls data from all your social media platforms and website providing the objective rational evidence needed to break both [00:24:00] the anchoring bias and sunk cost And then
if you wanna host an e-course, use Thinkific. This is your easy platform for hosting online courses, digital products, and also showing how you care for your community. It's perfect for building the scalable long-term revenue stream for your premium offers that you discussed when setting your high value anchor.
So this system is built for resilience, networking, and leveraging technology. And speaking of leveraging technology, this science, all the strategy and all this tech stack integration, it's what I do every day for myself and that's what I'm building for a select group of clients.
If you are an established business owner who can afford a premium white label service done for you to market your business, and you are looking to scale, we see you. We know you need brand awareness, consistent content creation and lead generation, but you don't have time to master all this science and tech.[00:25:00]
We are putting the final strategic pieces in place for the Creating Reorganized podcasting service. We handle the entire scientific workflow for you, from strategy to production, to distribution and funnel setup, we solve the, I don't have time, the, I don't know where to start, and the I need professional quality problems.
We're offering a unique, supportive, cutting edge premium service. Keep an eye out on our pages for the launch details. I haven't launched it yet. But you wanna be on my wait list.
Recap
So let's quickly review the three concepts that we have just covered to stop your marketing burnout.
Ditch the burnout by embracing the 60 40 rule and anchor your creative effort to the long game.
Brand building of your video podcast, you can escape the sunk cost fallacy. You need to use data like from ActiveCampaign or another [00:26:00] customer relationship management tool.
To focus on opportunity costs, you need to ditch the doubt. Break the anchoring bias by defining your premium A customer, and setting your value based on their return on invest. So remember, your unique brand voice and point of view are your strongest assets against the AI content inflation.
Your personal story is the trust shortcut. That leverages those psychological heuristics. To continue your learning and build your foundation, go back and listen to related deep dives like episode number four, on seasonal strategies to avoid burnout. Number one on why you need a video podcast to build trust and boost sales.
And number six on the best mix of free content versus paid offers. May be also number nine because we're talking about AI here on how to balance human and AI efforts. Every episode is a step toward making your business work for your life, not the other way around.
And our [00:27:00] next episode 16 next week will be our season two finale. Woo-hoo. It's called Future Proof Your Business. How to turn your personal brand into an automated sales machine, so stay tuned. Until then, we wish you a happy Creating Reorganized according to your vision of life.
Creating Reorganized Podcasting Service
So if you are an established small business owner, already succeeding, but lack the bandwidth to implement this complex psychological and IT strategic system, the Descript workflow, the Podbean authority, the ActiveCampaign funnel, you have the loss of momentum and the loss of the next level of income. This is why we have created this creating reorganized podcasting service.
We are offering a premium white label down for you service that handles the entire system to strategic setup and production. We build the exact system we discussed today tailored to your unique [00:30:00] brand. We ensure that your authentic human voice, your unique prototype, is engineered for maximum availability and representativeness, all to prevent the devastating loss of time and sales that comes from trying to do it all yourself. This is the ultimate IT strategic decision for the business owner ready to scale. Don't let the fear of complexity or the threat of AI invisibility cause you to lose your edge.
Now go to the show notes to sign up for the wait list for the Creating Reorganized Podcasting service. That is your ultimate way to avoid the loss of your precious time and to guarantee your path to premium sales.
Until next time, happy CreatingReorganized according to your vision of life
Hey, do you want to pick my brain, explain me your marketing challenges and see how business podcasting can help you strategically to reach your goals?
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Thank you for listening to our CreatingReorganized show, now we are at 8.1 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
