Future-proof your business -
the un-AI-able content strategy for your personal brand, CreatingReorganized show
Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life?
In this #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” content strategy that future-proofs your personal brand and turns your business promotional video podcast into a 24/7 sales machine.
Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, IT strategy consultant, working mom and host of two video podcast shows—as she shares the real-life lessons that helped her clients and her escape the content hamster wheel. Discover how to leverage your unique human story as your most valuable asset, automate the 80% that drains your energy, and build trust that converts listeners into loyal clients.
You’ll learn to avoid the three villains sabotaging your marketing, apply science-backed principles like the mere exposure effect by Zajonc, the Zeigarnik effect, goal-setting according to Locke & Latham, and the Pareto principle, and implement practical systems for stress-free publishing, lead nurturing, and sustainable growth. Hear how your can transform your business, and get actionable steps to reclaim your time, boost your ROI, to align with your vision of life.
If you’re ready to stop feeling invisible and start building a brand that stands out—even in an AI-saturated world—this episode is your blueprint.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
By the way, I bought an external file storage*, because having my own secured cloud is key to access and work with all my own and clients' files while waiting for my kids somewhere. For optimal internet experience recording live remote video and audio interviews, I also bought this network switch.
Dear Creating Reorganizer,
welcome back to Creating Reorganized, the Business Promotional Video podcasts for sustainable growth. I'm your host, Prof. Dr. Eleonore Soei-Winkels, and I'm thrilled to be wrapping up an amazing season two, according to our podcast statistics as of recording, we are on our way to 8.5 k listeners with just 15 published episodes.
Woo-hoo. To be honest, I'm a German speaking in English, so I really do appreciate if you are listening from all over the world. Looking at our most resonating episodes, we've covered everything from building trust episode one to seasonal Strategies to Avoid Burnout, episode four, and finding that Sweet Spot between Human Effort and [00:03:00] AI.
That was episode nine. But now we have to look ahead. You see, the market is changing faster than ever. The biggest threat isn't your competitor anymore. It's the sheer volume of generic content that AI is generating. If you are a business owner, you are already fighting for time, sales and sanity. And the last thing you need is to feel invisible in a flood of robotic copy paste content. Google has just announced weeks ago that their search includes AI mode in Germany. Oh my God, we're so behind on the global this episode is your blueprint.
It's the ultimate solution for achieving the high return on invest We talked about in episode 11 and doing it without the content burnout we fear. We are diving into the five step un-AI-able content strategy that turns your unique personal brand into a true 24 7 365 sales machine. I think I know why you're here.
The Exhaustion and Fear
You are exhausted by the constant hamster wheel, terrified of AI making your hard work irrelevant, and you [00:04:00] desperately want to scale your sales without losing time for whatever you want in your life, right? So you wanna market your business without constantly trading time for money.
And I completely get it. I actually learned the foundation for this strategy the hard way. Not from management textbooks, but actually from my own students in real life over the course of many years. So in my first couple of years as a professor 11 years ago, that ages me. picture of an academic formality mid forties.
cis- woman, Chinese descent, Indonesian immigrant in Germany, and all of that was rooted in my times as a student. So there were many occasions when my professors, white, male, old, called me a model immigrant because I conformed. And in my first years as a professor, I kind of fell back to that pattern.
I was all about the science. I would give detailed, practical examples in my industrial and occupational [00:05:00] psychology or bio-psychology lectures, but I would fiercely avoid talking about myself. If a student boldly asked me about my personal views or on my journey, I would cringe and say Defiantly. The title of that lecture is Not Eleonore Soei-Winkels, sharing her point of view.
But luckily my amazing students insisted, they told me year after year, you know, we can get the white paper style examples anywhere on the internet, but we wanna understand you and your reasoning and your point of view to be able to relate, to be inspired and transformed.
Learning from My Students About Authenticity
So they were teaching me the scarcity principle in real time. They recognize that in a world of infinite content abundance, the one thing truly valuable, is my unique, transformed human voice and opinion. And I'm not going to lie, it took me multiple [00:06:00] semesters, multiple individual students who finally in sum convinced me to shift my thoughts about storytelling. Which I totally embrace today, and that shift from giving facts to weaving in my un-AI-able story is what builds today real connection and inspiration, and therefore transformation. This is the key takeaway for you right now. Your personal branding is exactly that scarce asset your business needs to cut through the AI noise.
Everything we do in this five step strategy is focused on leveraging that scarcity, that is you.
Are you ready to stop fearing the AI noise and start using your own voice to sell? If yes, let's dive into the problem we're solving. So let's talk about the villains. The three villains you are fighting are, number one, the content slop.
That's generic AI. Then there's number two, the time thief. That's unproductive effort. And then number three [00:07:00] is the imposter's gap, the fear that your human effort isn't good enough. And the core internal problem is how do I get people to truly trust me when they're being bombarded by everything else?
By the way, for recording my first episode of the PostdocTransformation show, I didn’t have fancy equipment (just maybe 5 year old iPhone and iPad (newest devices are: iPhone or iPad) and a tiny box-room underneath the roof of my home. I laid out blankets to reduce the echo, LOL). I sang at that same spot my jingle a capella just snipping my fingers. But I invested in Podbean since episode 1, as you know.
Today, to record my video podcasts, a decent microphone, webcam and an eco-reducing audio shield are sufficient. I have a ring light, which you can also see in my glass reflections, LOL, but once that is broken, I would buy a light soft box to have a less reflections on my glasses, but that's not a showstopper.
What may have a more important impact on your voice and face while recording is your body posture, so I have a desk to be elevated in height, so I can stand while talking into the camera and recording, which empowers me psychologically. If you don't want to buy a new desk, you can also just add a topper to elevate your screen and keyboard.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
The Three Villains: Content Slop, Time Thief, and Imposter's Gap
So you need to understand the mere exposure effect, and we talked about this already in previous episodes. This psychological principle by Robert Zajonc shows that the more your audience is authentically exposed to your voice, face, and expertise in a non-threatening, helpful way, the the more familiar you become to them, which then leads directly to preference and trust.
And I see this in my own business all the time. I'm a mid forties working mom who prioritize picking up her children and help them in school. Okay? I do that. My time is precious. My goal is to sustain my business on the side, and I need systems that work.
Just recently, I had two clients, both are brilliant PhD students and founders of their own startups, and they [00:08:00] came back to me. They were already part of the Postdoc Transformation community, consuming that specific content, and they hadn't initially bought my coaching service for leaping out of science into employment because that was not their goal.
But after months of consistent exposure to my ideas and personality, they didn't go shopping around. They came straight back to me to say individually, Eleonore, I need to learn how to do a business promotional video podcast, and I wanna learn it from you only. So that's the power of the mere exposure effect.
The video podcast didn't just market to them. Once it acted as a patient 24 7, 365, trust building agent, that automatically qualified them because they already knew what they want. So how can we make this trust happen. We need a plan. I'm gonna be your guide. And I combine academic rigor as a professor of industrial occupational psychology with a real world strategy I learned as a former IT strategy consultant at Accenture. I know how to build systems that scale. [00:09:00] Plus, I have built two video podcasts from scratch, working my day job as a professor and mom. To be honest, that's the hardest job ever. So I can teach you to become a goal-getter.
The Five-Step Un-AI-able Content Strategy Introduction
I'm gonna give you the exact five step un-AI-able content strategy, and this is your clear proven roadmap. So why does this step-by-step plan matter so much? Because of the goal setting theory by Locke & Latham? Their theory shows that highly specific, challenging and measurable steps always beat vague intentions.
I learned this principle firsthand during my PhD at the International Graduate School of Neuroscience in Bochum, Germany. When I was coding my own experiments, the problem was never the idea. I had endless ideas, but the problem was really translating the theory into a functional system that was scalable across many experiments, across many patients,
so I had to write thousands of line of code if I had just stared at the screen and [00:10:00] said, I need to finish this experiment as a whole. I would've probably drowned in complexity. Instead, I had to break this massive task into tiny measurable chunks that could be, you know, built together on top of each other.
So I said, first dim the objects, then the array. Then later code the stimulus presentation module. Then code the response collection loop, and then of course, test and debug in seemingly endless nights in my dormitory for my research stay in Manchester, UK. So that was the only way to build something that complex as a working system and doing it, not reading it. And that's another lesson for my students in real life and that's why I teach them best by demanding them to work on real life challenges within our curriculum. But before I digress, let's come back to you. The same is true for your marketing. That is why we created the five step un-AI-able content strategy.
It's the [00:11:00] functional code to turn your big overwhelming business goals into a specific automated and successful system. Because your video podcast is your own media and once that system is humming, everything else according to the PESO model, earned, paid and shared media will follow just like we discussed earlier. now for established business owners who are now thinking, this sounds like a brilliant strategy, but I don't have the time to code this system myself. Remember, that's exactly why we have created this premium white label done for you, creating reorganized podcasting service.
We handle all five steps so you can focus on your zone of genius.
All right, so what are the five steps?
The core philosophy of this plan is the Pareto principle, the 80 20 rule. We wanna find the 20% of your effort that drives 80% of the sales and guess what? That 20% must be your unique [00:12:00] human input. Everything else we can automate.
Step 1: The Un-AI-able Core Hook
Step number one, the un-AI-able core hook. So this is the 20% of effort that only you can do, and that is you must define your own unique philosophy, your origin story, your expertise, blend that AI cannot replicate. Think back to my students demanding my point of view. So your point of view is your hook.
This is where you weave in together your past experience, whether you are a former accountant turned baker, a neuroscientist, turned it strategy consultant like me, into a story that only you can tell. This core hook fuels every title, every script and every social media post. Don't worry about the noise.
Focus on your scarce asset.
Step 2: The Time-Protected Podcasting Schedule
Step number two, the time protected podcasting schedule. Batch like a boss. Okay, so this step directly combats the burnout we discussed in episode [00:13:00] four and is where we apply the Pareto principle with force. Your job is to focus your energy on high quality production, not constant stressed out publishing.
I have a perfect tangible example of how this applies to you as a business owner. So before I fully embraced AI and automation editing, the rough cut and the final cut of my episodes would take me four to five times the actual recording time. So if I'm recording one hour, I could be editing at least five hours.
It was a huge 80% time sink. I was staring at sound waves and manually clipping mistakes. Now, thanks to Descript and its AI features like Edit for clarity, I confidently offload that tedious labor. Descript is a game changer because of its text-based editing and I still do the fine cut because that's a strategic enrichment, right?
But I'm editing based on the text transcript, not sound [00:14:00] waves, which is already an acceleration. And the single strategic shift allowed me to reduce my editing effort to 20% of what it was before, and I'm getting better, cleaner results because AI doesn't get tired like me. I honestly record in the mornings while the kids are at school.
Like right now, it's daytime. And then I can hit the button edit for Clarity and Studio sound before I leave home to pick up my kids because my computer and Descript finished the rough cuts for me, and that's 80 20 in action.
What you can also do is to implement a seasonal strategy, aligning your 20% effort on recording and editing during low demand periods.
In my case, that's like when my kids have school breaks or in my lecture free times. You can publish automatically during peak sales periods because publishing is already something that you can automate.
Step 3: The Trust-to-Transaction Funnel
How? Well for reliable stress-free publishing, you need a host that supports video and also [00:15:00] monetization.
I personally use and recommend Podbean. Their platform handles the heavy lifting of distribution to all major podcast players and is built for monetization, ensuring that your valuable content reaches everyone every time on autopilot, and the best of all, Podbean and Descript together, free up your time and they share an integration.
Alright, step three, that's the trust two transaction funnel. And we can mix the content, right? So this step is about structuring your episodes to move your audience from free content to paid offers seamlessly. Think back off episode six when we talked about free and paid offers. Your video podcast is your ultimate free content.
It builds the trust. The funnel should then guide them to your paid offers. And if that doesn't ring a bell, you can find that episode as linked in the show notes. All right, but essentially you need to use your video podcast content as a 24 7 365 pre-selling mechanism. Every [00:16:00] episode should solve a small problem, but ultimately point to the biggest solution your paid product or service. If your core offerings involves courses, group coaching, or any structured education product, you need a high quality platform for delivery. I use and recommend Thinkific.
It's more than just a place to host your course. It's an AI powered learning management platform that lets you create market and sell e-courses that seamlessly integrate into your funnel.
Your video podcast creates the demand. And Thinkific fulfills the supply with a professional, trustworthy product experience.
Step 4: AI as Your Agent
All right, so let's go to step number four. That is AI as your agent, and this step is about strategically using AI for everything except your core message. Alright, so AI's role is not to replace you, it's to be your virtual 24 7 marketing agent. You need to leverage [00:17:00] AI tools for distribution, repurposing, analytics, but only for those tasks.
You don't need to just execution, right? So you need to be visible on LinkedIn, Pinterest, Instagram, TikTok, and all professional networking platforms. Yes, but do you have the time to schedule posts for all of them? No. Well, I don't either. No one has. This is where I rely on Metricool.
Metricool is my go-to solution for social media content management and scheduling. It allows me to take my core video podcast content, which is already done, thanks to step two and schedule all the short form videos, social clips, carousels, and posts across every social media platform in one go. Metricool is your AI enhanced agent that handles the distribution so you can live according to your vision of life instead of being chained to your phone or your laptop or computer, it [00:18:00] automates the 80% of repetitive content, pushing and answering to comments.
Step number five is your automated lead conversion.
Step 5: Automated Lead Conversion
That is the trust closer, right? So your video podcast is a powerful qualification tool. It warms up your leads so much that when they reach out, they are practically ready to buy. And this final step is about capturing and nurturing those qualified leads automatically.
Think back to episode two on qualifying leads and episode eight on sales funnels. You need three things here. A great way to collect information, a powerful email automation platform, and a seamless connection back to your 24 7 brand. So do you want dynamic data collection to qualify leads without the manual effort?
You need smart forms, and I use and recommend TypeForm. It's fun, dynamic, and easy to integrate, allowing you to ask the right qualifying questions like budget specific pain points, et cetera before you spend [00:19:00] time on a one-on-one call. Then you have to have email automation, at least I have it. Once you capture the lead via TypeForm, you must nurture them automatically. So I rely on ActiveCampaign, and ActiveCampaign integrates autonomous email marketing, website building, and a customer relationship management tool. It ensures that the trust you build on your video podcast continues into your inbox, sending the right message at the right time.
Whether you are a scientist, a small business owner, an aspiring founder. Regardless where you are awake, ActiveCampaign is the engine that runs your sales funnel 24 7 365, and they have just released new features and as I am already their client, I cannot wait to play around with that in my season break. So if you wanna experience how I test their new features, make sure to join my Creating Reorganized newsletter as linked in the show notes. And this is also the place where you can submit all your [00:20:00] questions regarding starting and building your business promotion with your podcast.
So I can answer them in season three, taking out the guesswork for me. Taken together, the beauty of this five step system is that your personal brand, step number one, runs the entire machine steps, two to five.
Loss Aversion: What You're Losing by Not Systemizing
I want you to not lose your most precious asset. Now we must address loss aversion. The scientists and Nobel Prize winners, Daniel Kahneman and Amos Tversky showed that humans are much more motivated by the fear of losing something than by the prospect of gaining something. So, what are you currently losing by sticking to an un systemized marketing plan?
I have my own example of this in my PostdocTransformation Show, I probably did over 20 interviews by the season five final. And deep down, my gut told me I was wasting my limited time for many reasons. But essentially [00:21:00] it was draining my 20% human effort in a low yield activity. But I didn't want my feeling to be true.
When my student consulting group needed a real life partnership as an emergency, and hence, I let them analyze all my podcasting statistics within Podbean and role played as their real life business client, and the result was painful. Their data confirmed my fear.
I wish I had listened to my gut and cut the cord earlier. That delay cost me precious hours I could have spent with my family and scaling my core business. That time I lost is the cost of inaction, and you can listen to me thanking them in my episode 62 of my PostdocTransformation Show as linked in the show notes. So here's the takeaway of my experience. Don't let the fear of being wrong cost you the time you could be winning back.
Now here's your actionable prompt. Choose how you can implement the five steps.
Alright, if you are an [00:22:00] established business owner and you want us to handle all five steps so you can focus on your zone of genius, our premium done for you creating reorganized podcasting service is designed to take the operations of your plate, apply for a consultation in the show notes, we have a wait list.
Visualizing Success and Return on Intentionality
All right, so let's visualize the success you gain from implementing this five step strategy. Imagine your sales are coming in 24 7 365 because your video podcast is running on autopilot. Your clients know, like and trust you deeply, and you're finally done worrying about the AI content flaw. You have future proved your business and reclaimed your time, and that time you reclaim leads to your ultimate return on investment.
The return on intentionality. This is the ultimate fulfillment described by the self-determination theory, which says [00:23:00] true motivation comes from satisfying your needs for number one, autonomy, controlling your income. Number two, competence mastering a new skill. And number three, relatedness. That is by building community with your suppliers, with your clients. And I experience this joy of self-determination theory daily, and I want you to feel this too. My ultimate return on intentionality moment came when my former student and I started a collaboration to help my current students gain real life experience with startup founders building their own business promotional video podcast.
That collaboration, a project combining my academic rigor, my business knowledge, and my commitment to helping students was only possible because my core marketing system was automated and running smoothly, and that's the life I live now, part-time professor,
I'm a successful entrepreneur and I have time for the things that truly matter according to my vision of [00:24:00] life.
Finally, let's talk about the pain point of failure, which is continuing the old way. That leads to marketing burnout. We have to talk about the mental cost of this chaos, which is rooted in the Zeigarnik effect.
This psychological principle states that uncompleted tasks create an intrusive cognitive load. They stay in your memory. They're causing stress and anxiety, the content hamster wheel is literally a nonstop loop of uncompleted marketing tasks that are silently siphoning your energy.
And I know this chaos well. Before I implemented the Creating Reorganized seasonal strategy, I was prone to burnout my content creation chaos was a constant low grade harm of anxiety. Did I finish that edit? Did I write the show notes for both shows? Is this going out this week? It wasn't about the volume of work.
It was a mental load of never having closure, but knowing I had to reorganize to survive, especially [00:25:00] prioritizing my kids, I built my system. Now I leverage the season breaks to look back at my stats in Podbean, do my market research and ideate new offers.
Then I write all eight episode scripts and batch record them when I'm energetic and creative. so I don't have to worry about publishing or marketing for weeks, but organizing my marketing into specific, measurable, completed projects that align with my life, I eliminated the stress stemming from the Zeigarnik effect, and now I can proudly say I'm efficient, I'm effective in my video podcasting. That is the freedom you get when you stop letting your marketing manage you, and instead you start managing your marketing.
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
Thank you so much for joining me for this season two finale
Remember the 20% of effort that makes 80% of the difference is your unique un-AI-able voice. Go define your core hook now and don't forget to check the show notes for links to the [00:26:00] essential tools we discussed: Podbean for hosting and monetizing.
Descript for AI powered editing. Thinkific for your premium courses. ActiveCampaign for automated lead conversion, TypeForm for qualifying leads and Metricool for social media scheduling. They all offer a free trial period and by using my affiliate links, you support me, gifting you the Creating Reorganized and Postdoc Transformation shows.
And if you are an established business owner ready to future prove your business, apply for a consultation for the Creating Reorganized podcasting service. Let us build your automated sales machine for you. For the full transcript and all the resources, visit the show notes. Please give us a five star rating and share this episode with your small business owner besties.
If you have business promotional video podcastsing questions, please join our newsletter where we collect new topic ideas and keep you in the loop of Creating Reorganized.
We are now taking our season break to prepare season three. Until then, re-listen to our 16th episodes from Season one [00:27:00] and two as needed. Dear Creating Reorganizer, thank you for being part of our show. We wish you a happy Creating Reorganized according to your vision of life.
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If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
Creating Reorganized Podcasting Service
So if you are an established small business owner, already succeeding, but lack the bandwidth to implement this complex psychological and IT strategic system, the Descript workflow, the Podbean authority, the ActiveCampaign funnel, you have the loss of momentum and the loss of the next level of income. This is why we have created this creating reorganized podcasting service.
We are offering a premium white label down for you service that handles the entire system to strategic setup and production. We build the exact system we discussed today tailored to your unique [00:30:00] brand. We ensure that your authentic human voice, your unique prototype, is engineered for maximum availability and representativeness, all to prevent the devastating loss of time and sales that comes from trying to do it all yourself. This is the ultimate IT strategic decision for the business owner ready to scale. Don't let the fear of complexity or the threat of AI invisibility cause you to lose your edge.
Now go to the show notes to sign up for the wait list for the Creating Reorganized Podcasting service. That is your ultimate way to avoid the loss of your precious time and to guarantee your path to premium sales.
Until next time, happy CreatingReorganized according to your vision of life
Hey, do you want to pick my brain, explain me your marketing challenges and see how business podcasting can help you strategically to reach your goals?
Book a free discovery call to learn more about my tech stack so you can benefit from that in your business marketing!
Thank you for listening to our CreatingReorganized show, now we are at 8.1 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
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