The ROI of Human Connection -
Why Your Business Needs a Video Podcast with your face and voice -
Not an AI Avatar,
Creating Reorganized show
Are you tempted by AI avatars, worried that showing your real face will hurt your brand, and struggling to stand out in a sea of synthetic content?
In this #CreatingReorganized episode, you'll discover why your authentic human presence is your most valuable business asset and how to build a video podcast that creates genuine trust and converts leads into paying clients—without the uncanny valley effect.
Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, IT strategy consultant, working mom and host of two video podcast shows—as she reveals the psychology behind why AI avatars fail the trust test and how real human connection drives ROI. Learn how to leverage your unique story, accent, and imperfections as competitive advantages that can't be commoditized by AI tools.
You'll learn to apply Horton and Wohl's parasocial interaction theory, understand the costly signals framework that positions you as premium, and implement a four-step system (attraction, nurture, qualification, conversion) using tools like Podbean, Descript, TypeForm, and ActiveCampaign. Hear real-world examples, and get actionable steps to build continuity, create conversational intimacy, and turn your video podcast into a 24/7 sales engine.
If you're ready to stop hiding behind pixels and start building parasocial bonds that turn strangers into fans—even in an AI-saturated world—this episode is your roadmap.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
By the way, I bought an external file storage*, because having my own secured cloud is key to access and work with all my own and clients' files while waiting for my kids somewhere. For optimal internet experience recording live remote video and audio interviews, I also bought this network switch.
Welcome
Dear Creating Reorganizer, welcome back to episode 18 of the Creating Reorganized Show. If you are hungry for strategies to market and sell your service or product 24 7 365 without burnout. This is for you. I'm so incredibly grateful to have you here in my extended lecture hall. I'm your host, Prof. Dr. Eleonore [00:01:00] Soei-Winkels for those of you just joining the community, I'm a former IT strategy consultant, current part-time professor for industrial and occupational psychology. I'm a business owner, a mom of two energetic school kids, and the podcaster for both this show and the PostdocTransformation Show.
The Seductive Trap of AI Avatars
So trust me, I teach you creating reorganized from lived experience. Today we're tackling a seductive trap that is actually promoted by my favorite video and podcast editor, Descript. And don't get me wrong, I think there is a use case for that. It's the siren song of the AI avatar, and you've seen the posts on threats.
I don't ever wanna go on camera again. It's just not for me. I hate all your podcasts going into video and whatever, so it's intimidating. I can't engage with a camera. My hair and makeup is horrible. Also, I just wanna listen [00:02:00] to podcasts, and then you also see ads screaming.
Create 100 videos in 10 minutes with your digital twin. I can honestly see many use cases for an AI avatar. In HR departments learning development, or even like in my experience, IT departments who want to train their colleagues, the workforce to use a new software or a new product. It really is merely about the standardized usage of must be implemented corporate resources.
That's not about building the know, like, and trust factor, like in our case as a business owner, right? We want to find new leads and nurture them, right? So I can totally relate as a business owner. A busy one who's trying to balance university lectures, client calls, and making sure the kids have their gym kits and lunchboxes ready.
This sounds like a dream and you could think, well, perfect. [00:03:00] I can be invisible and still be everywhere. I can hide my messy desk, my messy office, my accent, my tired eyes between a perfect pixel pure robot. I'm going to put my professor hat on and also my IT strategist armor, so to speak, to tell you why that dream is actually a high risk gamble with your return on invest.
We are entering the era of AI content inflation in 26. Content is cheap and infinite, which means the human signal, your actual presence is the most expensive and valuable asset in your business. So are you feeling invisible on LinkedIn?
Are your leads ghosting your sales funnel despite your high volume of content? If so, maybe you aren't suffering from lack of content. Instead, you are suffering from lack of connection. And if [00:04:00] so, so today we're going to deep dive into the return on invest of human connection. We're going to talk about why your face, yes, your real face as it is, is the only thing that can cut through the noise. So let's do Creating Reorganized.
By the way, for recording my first episode of the PostdocTransformation show, I didn’t have fancy equipment (just maybe 5 year old iPhone and iPad (newest devices are: iPhone or iPad) and a tiny box-room underneath the roof of my home. I laid out blankets to reduce the echo, LOL). I sang at that same spot my jingle a capella just snipping my fingers. But I invested in Podbean since episode 1, as you know.
Today, to record my video podcasts, a decent microphone, webcam and an eco-reducing audio shield are sufficient. I have a ring light, which you can also see in my glass reflections, LOL, but once that is broken, I would buy a light soft box to have a less reflections on my glasses, but that's not a showstopper.
What may have a more important impact on your voice and face while recording is your body posture, so I have a desk to be elevated in height, so I can stand while talking into the camera and recording, which empowers me psychologically. If you don't want to buy a new desk, you can also just add a topper to elevate your screen and keyboard.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
My Identity is My Strategy
Alright, so let me tell you a little bit about where I come from because my identity is also my strategy. I was born right here in Germany and my parents are Chinese Indonesian immigrants, and I became a German citizen at the age of two. So when you hear my voice, you probably hear a German accent, but obviously the way I look, you could also expect Asian behavior. And for a long time in my early career, I was self-conscious about that.
I thought to be a global strategist, I need to sound like A BBC newsreader, but I was wrong. So my accent, my heritage, and my unique [00:05:00] perspectives are exactly what make me un-AI-able, right? So I know that people in IT who knew me would think that I'm exotic for all kinds of reasons, and that makes my brand as well, right?
So think back to the year of 2000. So 26 years ago, I was the best high school student in my year. Well, you know, I am Asian, not Bsian, right? So that joke is not a joke when you have a tiger mom and I went on to become a psychologist, eventually coding my own experience during my PhD in neuroscience at the International Graduate School of Neuroscience in Bochum Germany.
And I was literally coding the scripts that measured human brain activity in patients and also in healthy control subjects. I won junior researcher awards and merit-based international scholarships as well. [00:06:00] So I was a scientist through and through in every sense of the word. But then one month after my PhD graduation in 2008, I did something crazy. I leaped into the corporate world as an IT analyst at Aldi South, and yes, that's the grocery discounted giant that runs also Trader Joe's in the US, if you are familiar with that.
I moved from the lab to the server room. I've got a lot of funny stories and eventually to Accenture as an IT strategy consultant. So why am I sharing these bits of pieces? Maybe they seem unconnected, but in my experience of high level IT strategy consulting. We always talked about differentiation and the competitive advantage, and that is something that every business owner needs to know as well. So if every business owner uses the same avatar [00:07:00] tools like YouTube or whatever, then the cost of competition goes to zero. And so just the profit. So when I started my own first podcast Postdoc Transformation show, it was my marketing showroom for my career coaching at graduate schools, and I realized that my audience, I call them Postdoc Transformers didn't want a generic career coach avatar.
They wanted my point of view as the professor who happened in the trenches of neuroscience and also the boardrooms of Accenture's clients. They wanted to see my eyes lit up when I talk about the pivot or the prison suit or whatever. So they wanted to hear the passion in my voice, and if I had used an AI avatar, I would've been a commodity.
So by showing up as my real self, I became an inspiring and relatable choice. And in episode one we talked about why founders need a [00:08:00] video podcast to build trust. So in 26, trust is a psychological heuristic, a mental shortcut. When a client sees your face, their brain does a threat versus alley check, right?
The Uncanny Valley: Why AI Avatars Fail the Trust Test
So an AI avatar, no matter how good, often fails this check at a subconscious level, we call this the uncanny valley. So when something looks almost human, but is missing the soul, our brains trigger a distrust signal. For a small business owner, distrust is the ultimate return on investment killer.
We don't want to be almost human. We want to be un-AI-ably us.
Parasocial Interaction Theory
Creating Reorganizers. Let's grab your notebooks. We're going to the lecture hall and sit down. So to understand why your video podcast is a sales engine, we have to look at Horton and Wohl's theory of para-social interaction.
So back in the fifties, these researchers were looking at how people interacted with television and radio personas. Celebrities, if you like. Right? So they discovered that audiences develop a one-sided intimacy with media people. Even though I'm talking to the camera in my home office, you are not here, right?
But you are listening in your car and while cooking [00:10:00] dinner, on your treadmill, I dunno. And your brain processes my voice in your earbuds. As a social encounter, you chose to listen to me and your brain processes my thoughts, and you get to think whatever you want to think based on my prompts. So Horton and Wohl identify three key elements that make this work, and I want you to see how your video podcast would hit every one of them.
The Three Elements of Connection
So number one, the personas direct address. When I look into the lens and say, dear Creating Reorganizers, I'm practicing direct address.
I'm looking you in the eye even though you're not here with me. And research shows that this creates the illusion of a face-to-face relationship. And AI avatar can look in the camera, but still lacks these [00:11:00] microexpressions. When you now look closely into my face, I don't wear makeup at all. The tiny crinkles around my eyes signify genuine human connection and emotion. And as a psychologist, I can only say emotions are the glue for learning. And you need to learn about a product before you can understand that you want this product and you wanna buy this project.
So this is why selling is absolutely emotional. Your audience is subconsciously scanning for those microexpressions to decide whether you are or not a person of integrity, a person from whom I want to buy something, right? Okay.
So number two is continuity and reliability. Parasocial bonds are built over time.
Horton and Wohl found out that the persona becomes a reliable part of the audience's routine. And this is [00:12:00] why I host on Podbean. It ensures that every week without fail, I am in your ears and on your screens if you like. So if I would be using an AI avatar that looks different every time the software updates or sounds different because the sound generation, the image generation breaks up or whatever, that could break the continuity. You become a stranger again every week, so when you show up instead, just as you are, your audience feels that they are meeting an old friend, and this is the trust shortcut we discussed also in episode 14, as linked in the show notes.
And then number three, the shared world. So in a video podcast, you share your environment. I invite you to be home with me and you allow me to be part of your day at your workplace, maybe also in your home. [00:13:00] So maybe you also hear me talking about picking up my kids and whatever.
So this creates a shared world between us Horton and Wohl call this conversational intimacy. You are letting the lead into your life.
Costly Signals: Why Your Face Matters
A selected window in your life, right? So in 26, AI content is really cheap signal anyone can prompt a bot to make a video. So it has low credibility. But recording a video podcast, showing your face, sharing your real expertise, fixing your ahs and ahs in Descript while keeping your authentic you and distributing it via Podbean, for example, that is a costly signal.
It shows the market. I am invested. I am a real expert with a real reputation to protect, and this is why mass communication via a business promotional video podcast works to [00:14:00] attract and nurture leads. You aren't just marketing. You are signaling your premium status. You are your podcast. You have shown that you can deliver results week by week,
season by season, you are building a parasocial bond that turns a lead into a fan because you are showing a commitment to a communication in two ways. So you are not just talking into a void, but instead you are also asking for feedback and also answering questions. So once they have become your fan they're also willing to pay for your services, and that is the ultimate return on invest.
Real World Example: Sarah the Real Estate Agent
Okay, now let's ground this in a real world example, let's talk about a real estate agent and manager. So we're just talking back and forth, a couple of ideas and I wanna share them with you so that you can see how it's like working with me.
Okay, so [00:15:00] we'll call her Sarah and Sarah manages high-end properties in Düsseldorf, the city, where I also teach, for the many expatriate managers and their families and sales investment apartments. So she is also a busy mom and Sarah could use AI to generate videos of her listings. It's efficient, of course, but let's look at how she could use instead, the return on investment of human connection and the Horton and Wohl framework to build a supply chain of success, which we also detailed in episode 13.
Step 1: The Attraction Podcast
So step one, the attraction podcast. The podcast should serve as an attractor. The persona Sarah could host a video podcast and instead of just showing photos, she could stand on the balcony of a penthouse in little Tokyo nearby the Düsseldorf main train station, which she actually lists also in her portfolio [00:16:00] and talk about the psychology of the neighborhood, gentrification and the appeal of Japanese flare.
So while standing on the balcony, it's windy. Her hair is moving in the wind. She could share a story about a client she helped last week, and the theory is we would establish her persona. The viewer would think Sarah is a real person who knows that Düsseldorf market, and this way the parasocial bonding begins.
Step two is the nurture hub. Okay, now we have to have conversational intimacy in our show notes. Sarah could use Typeform, which is our lead generator of choice to offer a property return on invest calculator. But it's not just a form. It includes a short form video block of Sarah saying, "Hey, before you fill this out, remember that a home isn't just an asset. It's where your family grows. Tell me your goals!" And that [00:17:00] audio can be a few seconds long, only clipped out from her long form video podcast episode, and in her B roll. That's the video backdrop that is playing in the back. While you listen to the voice, for example, that should align with Sarah's business.
Step 2: The Nurture Hub
So we could have her strolling in Little Tokyo, maybe looking at the menu of Takumi. Or you could see in the background a Japanese bookstore with Kawaii style paper products or whatever. So according to the theory, she is using the direct address from Horton and Wohl to make the technology of a video podcast feel human.
The viewer, the lead does not feel like they're in a database. They feel like they are in a two way conversation with Sarah and best of all, the short form video conveys Sarah's voice, a reference to her video podcast, and visually she's [00:18:00] telling the viewers eyes where she buys and sells properties for leads Who can afford to spend money in the expat high salary community of Düsseldorf Germany?
Step 3: The Qualification Machine
So now step three, that's the qualification machine. We want to scale the effort. The data from Typeform could flow into ActiveCampaign, our AI boosted customer relationship management tool of choice.
And can you see a pattern here? I always use TypeForm and ActiveCampaign in tandem, right? So if a lead would indicate [00:19:00] by selecting a button that they are looking for family homes, ActiveCampaign automatically puts them into a video sequence where Sarah could talk about the best schools in.
Düsseldorf. International school of Düsseldorf is blah, blah, blah. So that's the tech, right? She can be using active intelligence to serve the lead exactly what they might be interested in what they need, but always with a video of her face, so she would not be working 24 7, but her persona would instead a great B-roll location for that kind of short form video could be a view at the International School of Düsseldorf because that's what would be key for the expat's family, the spouses and the kids, and hence that would increase the value of the property as an investment.
Step 4: The Conversion & Trust Shortcut
So step four, the conversion, and that is the trust [00:20:00] shortcut. When the leads finally book call, they have already had multiple parasocial interactions with Sarah. They're not gonna ask her for her credentials, whether she is a listed real estate agent at all, but instead they have seen her on Podbean, our podcast hosting and monetizing platform of choice, apple Podcast, Spotify, YouTube podcast, et cetera.
They have interacted with her on TypeForm and they have felt her costly premium signal. They are ready to sign right and no. You're asking what's the return on investment for Sarah? Well, she would close more deals with fewer cold pitches. She would use her video podcast to climb the value ladder from stranger to expert to partner.
See, this is why I create my business promotional video podcast for you. The [00:21:00] fact that you are listening now and come back for more episodes makes me familiar, trustworthy to you, and I can share with you my expertise so that once you want to decide, you can safely decide on your terms if and when to book me for your own business promotional video podcast.
So if Sarah will, or I even had used an AI avatar. That will be just another real estate agent, another podcaster who tries to help you with a nice website. With a real face, she would be the obvious choice. And we already talked about that in episode 14, we'll link to that in the show notes.
Technology That Amplifies the Human
Okay, so now let's talk about how we keep this machine running without you burning out. Okay, so remember, I'm a part-time professor and I'm a mom. I don't have time for a manual if I can do the machine style.
Alright, [00:22:00] so we use technology to amplify the human not replacing it. So let's talk about Podbean. This is your main video podcast stage for MP4 video. Okay, so that quietly distributes your video podcast to all major podcast players. Trust me to this date, the last three years, not a single time I had an outage of Podbean it just goes on and on and on, quietly its way, right? I host my two shows Creating Reorganized and Postdoc Transformation on Podbean because I need my persona to be well available 24 7 365 across all social media platforms and all podcast players. And the statistical data which we analyze meticulously, as you saw in season two wrap up, tells me exactly which human moments are resonating. Podbean's new AI boosted search engine [00:23:00] optimization features, help my human signal to get discovered by people who are searching for marketing ROI.
Then we can talk about how professional you want to sound and also look. And there really is no wiggle room here, right? This is where we fix the messy without losing the real. I mean, no, one of my clients is a born actor.
We are just business people who want to market and sell. Using video and audio in a polished way can help the professional halo effect, right? So I love Descript because I can now edit my video, like a text document, and if I make a mistake or my German accent, you know, makes the word a little bit muddy, I use their regenerate feature to fix my audio or video even and change what I said. So suddenly, my AI voice, my clone says a new word without [00:24:00] re-recording. So it is the no edit hack for editing, right? And we'll explore that even more in depth in episode 19. But basically it saves me hours of friction incidents, and that's a hint to episode 17 and ensures that you get a high quality professor level episode.
Now, I have to say, I use that only for single words and you know, sometimes a little bit off in the prosody, but it's great to have the option and often, you know, perfection would be rerecording that. But then again, by the time I catch it, I'm probably in my jammies, a couple of months down the road. So I might have gained weight or lost weight, I dunno.
But essentially it's hard to, you know, get a clean transition anyway, so that's a major time sucker to ramp up in either way. [00:25:00] So I value the word fix, which is again, maybe a little bit off in the prosody, but it's better than rerecording within the same clothes and lightning.
I value the word fix, which is maybe a little bit off in the prosody, but it's better than rerecording so.
Here's my pro tip:
whenever I hear myself not getting my point across the way, I wish I just stop and repeat my previous sentences. And then in the editing phase, Descript's AI editor, which they call under Lord, I dunno why, will even stitch the best sequences of that paragraph in the [00:26:00] text editor. So you will then see crossed out sentences or half sentences that would be edited out if you accept. So to be honest, there was a learning curve, absolutely. But since a couple of episodes, I would say the initial AI boosted distinction by Descript is really good. And after I have trained Descript in multiple solo episodes, that was also another reason for going solo.
Nowadays, I just accept all AI edits and then listen like a listener before I jump into odd sounding transitions. But you know, that's almost discardable. So I would even say, I usually don't miss anything of what I said in the recording, especially when it's months or week away and what was crossed out by Descript, by its AI feature edit for clarity.
Okay, now over to Metricool. As a strategist, I need to see the [00:27:00] social return on invest, right? So at the end of the day, I still think that it's not AI that buys my services, it's a human behind that, a business owner. So Metricool allows me to look at my Instagram, LinkedIn, Pinterest, and whatever. Also, my website, from a bird's eye view, it proves that my video clips, where you see me talking, perform three times better than AI generated graphic with stock images from Canva.
And I do test that as well, right? So data doesn't lie. People want the human connection. And my retention rates in my podcast statistics and my website actions like clicks on links on buttons filled out forms are better with my own authentic content.
Now we can talk about earning money by teaching. Okay, so that could be Thinkific.
This is where you turn trust into recurring revenue. So once you have built the Parasocial [00:28:00] bond on your podcast, your audience will want to learn more of you. And that is why I host my digital offers as E-course on, because it's a professional wide label environment that honors the premium brand I have built on camera.
In an e-course, my students also get to ask questions and they can have a community of accountability, a membership being part of a group on the same learning journey sometimes makes the difference.
And again, the perfect tandem for here is activeCampaign and TypeForm. This is my quiet sales machine. Alright, so TypeForm captures the human nuance of our leads, like the return on invest calculator by Sarah, or maybe more relevant to you, or Creating Reorganized business readiness quiz as linked in the show notes and ActiveCampaign ensures that your persona continues the conversation [00:29:00] automatically.
It's like having an IT strategy consultant, me working in your business, while you are spending your time according to what your vision of life. Exactly.
Creating Reorganized Podcasting Service
I know that's a lot and maybe you're listening and saying, this sounds amazing, but I don't have an IT strategy background and I'm terrified of the tech.
And this is exactly why I have launched the Creating Reorganized Podcasting service. We are a premium white label done for you solution. We have realized that for an established business owner, for a professor, your time is better spent being the persona, the human expert, than being the editor. So maybe you wanna sell more books or whatever.
Then we can discuss and show how the book makes others feel, how they inspire other thoughts, et cetera. And then we take your raw recordings and apply my standard operating procedures. So we handle the Descript edits, [00:30:00] the Podbean distribution, the Metricool scheduling, and the Typeform lead generation.
So we are essentially building the engine and you just provide the human soul. And because of my leading schedule as a professor, we have very few exclusive spots available, open only for business owners who want to scale their personal brand without marketing burnout, we discussed in episode 15. So if you want a human in the lead system that actually drives your return on invest, check out the link in the show notes to sign up for our premium Creating Reorganized podcasting service.
Your Action Step: Record Your Behind-the-Scenes
All right, so here's your actionable prompt for today. I want you to record a behind the scenes video, just 60 seconds. Tell us one thing about your business that an AI could never understand and also show maybe it's why you care so much about your clients, a lesson you learn the hard way.
Now, if you aren't ready to post [00:31:00] that publicly, I have a safe shortcut sign up for my free Creating Reorganized newsletter at the link in the show notes. And once you are in my inner circle, you can actually send that video directly to me. I will guide you, I will watch it and give you feedback on your credibility.
It's a safe space to find your un-AI-able voice.
taken together. Don't let the fear of being imperfect keep you invisible. I have a German accent, but challenge myself to speak in English, to serve a global audience of Creating Reorganizers and poPostdoc TransformersI am an Indonesian descendant woman in IT, and I'm a mom.
If I can build a 14 k download community by being real. Not only once, but even twice. I did that already with my PostdocTransformation Show, which is now my showroom for creating reorganized in the last three years as someone over 40 years old, not native to social [00:32:00] media. So can you, right? So your audience is not looking for a robot.
They are looking for you.
All right. Thank you for joining me in this extended lecture hall session. Remember the return of investment of human connection is not just a metric, it's the legacy that you are building for the next generation.
Check out episode 13 to learn more about your supply chain of success and episode four, which is quite important, if you need seasonal strategies to avoid podfade and all my affiliate links to Descript, Podbean, Thinkific, ActiveCampaign, TypeForm and Metricool are in the show notes. Using them helps me to keep this show free for you, while I enjoy my pocket times with my family. And I'll see you in episode 19 when we talk about the no edit editing hack for multiple languages, all right. Until then, happy Creating Reorganized according to what your vision of life.
Exactly. So [00:33:00] I'm off to pick up my kids now and I will let Descript edit my rough cut.
So that's Creating Reorganized according to my vision of life.
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
ActiveCampaign for integrated email marketing automation, website builder and customer relationship mananagement
I'm expanding my digital business, and I use ActiveCampaign as the centerpiece of all my services like my email course, podcast, newsletter, show notes, website, sales page, merch shop forms—whatever it is, as needed. As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. I use it daily to control, and for every new product or service, I start with ActiveCampaign to dovetail the data workflow from the start. But it’s set and forget, and every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign.
If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
Creating Reorganized Podcasting Service
So if you are an established small business owner, already succeeding, but lack the bandwidth to implement this complex psychological and IT strategic system, the Descript workflow, the Podbean authority, the ActiveCampaign funnel, you have the loss of momentum and the loss of the next level of income. This is why we have created this creating reorganized podcasting service.
We are offering a premium white label down for you service that handles the entire system to strategic setup and production. We build the exact system we discussed today tailored to your unique [00:30:00] brand. We ensure that your authentic human voice, your unique prototype, is engineered for maximum availability and representativeness, all to prevent the devastating loss of time and sales that comes from trying to do it all yourself. This is the ultimate IT strategic decision for the business owner ready to scale. Don't let the fear of complexity or the threat of AI invisibility cause you to lose your edge.
Now go to the show notes to sign up for the wait list for the Creating Reorganized Podcasting service. That is your ultimate way to avoid the loss of your precious time and to guarantee your path to premium sales.
Until next time, happy CreatingReorganized according to your vision of life
Hey, do you want to pick my brain, explain me your marketing challenges and see how business podcasting can help you strategically to reach your goals?
Book a free discovery call to learn more about my tech stack so you can benefit from that in your business marketing!
Thank you for listening to our CreatingReorganized show, now we are at 8.1 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
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I’ve always believed in transparency on the internet and so I am disclosing that I’ve included certain products and links to those products on this site that I will earn an affiliate commission for any purchases you make. My goal with my free podcasts, the show notes and newsletters is to help educate you on the possibilities that exist for a business owner in practically any field, but please understand I am doing this as a for-profit business.
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If you have any questions regarding the above, please do not hesitate to reply to this email, or, if you are my bachelor or master student in real life, even ask me during my lectures how to set this up for yourself, as I encourage you to build your own side hustle while you study towards your degree: