Developing new business offers based on data, Creating Reorganized show
Are you building products or services based on 2 AM inspiration—only to launch to crickets and watch your ROI disappear? In this #CreatingReorganized episode, you'll discover the data-driven framework for your business promotional video podcast that transforms guesswork into guaranteed market fit and stops you from wasting months on offers nobody wants.
You'll learn the Kano Model—a proven theory for classifying customer needs into must-haves, performance boosters, and delighters—so you can prioritize what actually drives sales. Avoid the "passion pivot" trap that drains your energy and budget, and discover how to use your video podcast as a real-time market research lab that reveals exactly what your audience is ready to buy.
Hear my story as a neuroscience PhD turned IT strategist turned professor, as I analyzed my video podcast data, and pivoted my entire business model—all while working around my kids' school schedule. You'll get the exact workflow to test, validate, and launch a premium service that sells before you even built the sales page to avoid burnout!
I share my human-in-the-lead tech stack (Podbean for analytics gold, Descript for professional production, TypeForm for market research, ActiveCampaign for demand tracking, Thinkific for monetization, and Metricool for visibility metrics) and show you how each tool captures the demand signals that guide your next profitable move as a business owner.
If you're ready to stop assuming and start knowing what your leads want to buy—and build offers that justify your effort with measurable ROI—this CreatingReorganized episode is your strategic blueprint for your business promotional video podcast.
🎯 Take action: Download the free Business Readiness Quiz in the show notes and start building your automated content ecosystem today.
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show!
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products!
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
By the way, I bought an external file storage*, because having my own secured cloud is key to access and work with all my own and clients' files while waiting for my kids somewhere. For optimal internet experience recording live remote video and audio interviews, I also bought this network switch.
Welcome
Dear Creating Reorganizers,
welcome back to episode 21 of our Creating Reorganized show for the business owner who wants to market and sell their service and product 24 7 365 without burnout. Today we're tackling a massive psychological and financial trap, which is the [00:03:00] passion pivot.
We've all been there. You have a brilliant idea for a new product or a service at 2:00 AM and you spend weeks building it, designing the logo in Canva and writing the copy. Then you launch and all you hear is crickets. No sales, no engagement, just a massive dent in your return on invest.
Because you had opportunity costs, right? You could have done something else, and that is a one way ticket to marketing burnout, okay? You cannot market something that is not good from the get go.
In episode 20, we talked about building an evergreen hub and a spoke system to stay visible without vanity. And I'm sure that you got the point, but what if your hub is speaking a language your customer don't actually wanna hear.
What if you are building delighters, add-ons nice to haves when your audience is still struggling with the basic needs and the [00:04:00] must haves, it doesn't want them. All the bells and whistles are unnecessary, even if you like them. So today I'm showing you how to develop a new business offer based on data, not on whimsy ideas and not drama.
Okay? So we're going to stop assuming and start knowing what your leads want to buy, because at the end of the day, your effort needs to justify itself.
That is called the return on investment. Okay, so we'll look at how to use your video podcast as a real time market research lab to test and monetize your ideas using the Kano model. And as such, this is really a sequel to episode 12 where I already explained how to test and monetize your ideas with your business promotion video podcast.
So are you tired of throwing spaghetti at the wall to see what sticks? Well, today we are gonna turn your podcast analytics and lead feedback into a [00:05:00] precision instrument for scaling your revenue. Let's do creating reorganized.
By the way, for recording my first episode of the PostdocTransformation show, I didn’t have fancy equipment (just maybe 5 year old iPhone and iPad (newest devices are: iPhone or iPad) and a tiny box-room underneath the roof of my home. I laid out blankets to reduce the echo, LOL). I sang at that same spot my jingle a capella just snipping my fingers. But I invested in Podbean since episode 1, as you know.
Today, to record my video podcasts, a decent microphone, webcam and an eco-reducing audio shield are sufficient. I have a ring light, which you can also see in my glass reflections, LOL, but once that is broken, I would buy a light soft box to have a less reflections on my glasses, but that's not a showstopper.
What may have a more important impact on your voice and face while recording is your body posture, so I have a desk to be elevated in height, so I can stand while talking into the camera and recording, which empowers me psychologically. If you don't want to buy a new desk, you can also just add a topper to elevate your screen and keyboard.
Let's pause quickly to appreciate those who sponsor this valuable episode.
I want to share with you my best marketing agent, serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me. As an Asian working mom, business owner, and professor in Germany, I can't be marketing and selling all the time. Like I said already, I'm also very mindful with my own resources.
So, I chose Podbean as my podcasting host and monetizing provider. I'm on the Unlimited Plus plan for our PostdocTransformation and CreatingReorganized shows, and every year I click on renewal, because. Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are. Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria.
This is a game-changer! It allows you to serve your audience with free, valuable content, and your ad sponsors financially support you independently in each episode. And of course, you'll see insightful stats per demographic, so you can tailor your future episodes and present suitable ads. And here’s a pro tip: find business who offer products and services adjacent to yours, so that you can authentically promote their business to your listeners who may need and want that anyway!
If you want to try out Podbean for your own podcasting, DM or email me "Podbean" so I can share my experience and consult with you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Podbean link. Thank you for the financial support!
After this quick appreciation of our advertisement, we now return to our valuable episode.
Why Data Matters - My Background
Okay, let me tell you why I'm obsessed with data. STEM is my superpower, and before I was a professor or a coach, I was a scientist. I coded my own experiments during my PhD in neuroscience in Bochum, Germany, and measuring human brain activity to find patterns in patients or in control subjects. The neural signals and their wallets, when we talk about clients, say something else. So maybe they say, oh, that's a great idea. I love it. I'll think about it. And they go quietly away, right? So it's important to understand customers' decision based on data and not based on their feedback, which can be just nice or whatever because they don't wanna hurt your feeling.
All right, so one month after my PhD in neuroscience, that was 2008 or so, which ages me, I leaped into the corporate world as [00:06:00] an IT analyst at Aldi South. In the grocery world. Every single item on the shelf has to justify its existence with data, and that's why I'm saying justified so often in this episode because I honestly I still have the pressure of all the buying directors who said, you know that I need that data fast. I need that data to be informative so I can justify whatever is to be on that list to be bought or not. So justification is really important in the business world. Again, every single item on the shelf has to justify its existence with data because otherwise you could have something else sold on that rack, which would then make more money. Okay? So what you don't want is to have an item that nobody wants.
Because then it's a debt item for you. If the customers aren't buying the organic kale or any, I don't know, any other food or vegetable in [00:07:00] masses, it's gone. It's sunk money. It doesn't really matter if a few buyers love the kale, if the supply chain of success is broken at a point of sale because it's about the masses.
The product is a failure, and it's quickly taken out from the buying director's list. This taught me that shelf space is sacred in your business. That shelf space is your limited time and energy. You don't have limited resources. At Accenture, I applied this logic to multimillion euros IT strategies. Okay, so we did not make moves based on vibes or feelings. We made them based on measurable outcomes, risk assessments, and gap analysis. So when I transitioned to being a business owner, I realized that many founders treat their businesses like a hobby, making decisions based on feelings, rather on frequency.
Learning from My Podcast Data
When I started my first video podcast, the PostdocTransformation show for the scientists leaping into business, I had to apply this to myself. I realized that my early episodes were what I thought scientists would need. But when I look at the numbers in social media comments combined, Hmm. The audience was telling me something different. I had more business owners who would engage on LinkedIn because of how I market my podcast. They were not interested in my career coaching advice for scientists leaping into business.
They were [00:09:00] interested in how I market my podcast, how I do the social clips, that was such a big signal from the market for me, and I listened. There was a stark contrast as compared to the very few scientists leaping into business who would seldomly like and comment my content because obviously they would not want to unveil that they are about to exit academia because they were frightened about being punished. So I tested a new content pillar, very low key, and then I started my Creating Reorganized show. The rest is history. So in January 26, so right now, by the time of recording just before Lunar New Year, yay. And before this show turned 1-year-old, the listening number for my Creating Reorganized show exceeded the ones for my super niche PostdocTransformation Show.
And that fact is a business lesson in itself.
I recently analyzed my data because that is what I do in [00:10:00] every season break. I looked at my standout performers for season two were episode 11 on the Return on investment, episode 15 on burnout.
Episode 16 on personal brand versus AI. So this data told me exactly what you dear Creating Reorganizer are hungry for. So return on investment focused strategies and practical AI based solutions to avoid burnout. That's what we will do in the next seasons.
I didn't guess, what you wanted as a Creating Reorganized podcasting service. That is something that someone has asked. Okay? So I saw the data that you were tired of doing the tech yourself. By aligning my offers with your actual needs, I'm building a business that honors my vision of life and yours.
I'm not just a professor who is just in theory, well equipped, but instead, I'm a practitioner using my own advice to save my [00:11:00] time for living my life with my kids. So I'm moving from IT strategy consultant to legacy architect.
Let's get back to the classroom. Get your notebooks out, Creating Reorganizers. This is where we are gonna develop an offer that actually sells. We have to look at 'em. model developed by Noriaki Kano in 84. Okay, so we call it the Kano model as a psychology professor and former IT strategist. I love the Kano model because it classifies customer requirements based on how they affect emotionally customer satisfaction.
So let's map your business promotional video podcast into these buckets so you can see how to build a high return on invest offer. All right.
The Kano Model - Basic Needs
Number one, there must be the basic needs. That is the threshold. These are the features that are taken for granted.
If they're missing, the customer is extremely dissatisfied. But if they were there, [00:12:00] well then the customer isn't impressed because they just think that's standard. That's professional.
And then you need to think about your production value. That is where the tech hub comes into place. In your podcasting business, your must be is a professional distribution and technical reliability. When you say you publish an episode every Thursday, then you have to publish it within that season. Say when you finished that season, come back to the point to the date and time when you promise to come back for the next season.
So this is why I host on Podbean. If your podcast is not on Spotify or Apple Podcast. Particularly for a business owner, you don't exist. Podbean ensures that your must be is handled 24 7 365. And to be honest, most business owners who have status have an Apple product. So they usually use Apple Podcasts for listening podcasts.
Android users, [00:13:00] yes, they use an extra podcast player app like Spotify, ListenNotes, Podcast Republic, Pocket Casts, Overcast and iHeart of course. So as I want to reach business owners with my Creating Reorganized show, having a video podcast on Apple Podcast is key for me.
To be honest, Spotify is more or less interesting for me because of Spotify wrapped, but that's also just a minor reason, and I know that because I'm hosting on a third party app, Spotify won't show my videos, my social clips in that way. They will push their own creators, of course. By the way, the biggest discoverability comes from social clips, not on a podcast player, but instead on TikTok and YouTube shorts.
YouTube at least allows adding an end card with a link to my associated full episode on YouTube. Well, YouTube is its own ecosystem, right? So once we [00:14:00] have distributed our podcast via the RSS feed to YouTube, then it's like cutting the cord. So I don't see the podcasting statistics from YouTube in my Podbean, but that's not a problem because YouTube Studio is informative as well.
All right, so then we have the communication hub as a must, so your leads expect to be able to reach you. You cannot make money if you're not reachable. Okay? So TypeForm an ActiveCampaign handle the must be of automated welcome sequences. I mean, you don't wanna answer every single question that might be a troll or something like that. So you need to also have some qualification filters. If a lead signs up and gets nothing, that's dissatisfaction. And that's why I set up an integrated TypeForm and ActiveCampaign. So my leads are taking the quiz, and if they really want to continue on that journey, then they're automatically moved through my segmented email sequence [00:15:00] based on their behavior, on their click behavior, on their reading behavior.
So here's your actionable prompt. Scan the podcasting tool market and choose the free tiers to test what you need. I selected my tech stack strategically from an IT perspective, IT strategy can be your biggest lever.
The key is that you move beyond choosing the tech and get going, that you start your business promotional video podcast so that you can collect data that tells you in which direction you should double down your efforts.
The Kano model - the performance needs
And then number two in the Kano model, that's the performance needs, that is your competitive edge. So this result in satisfaction, when fulfilled, and dissatisfaction, when not, okay? So the more you give the better result of. For example, your content factory. This is where Descript shines.
The more clarity I have in my audio, the more my audience stays engaged and they endure listening to me. I mean, obviously they're [00:16:00] in it for the value. Yeah. So Descript's Underlord handles the must be of removing ahms, but it also boosts the performance they nice to have by allowing me to edit at the speed of thought.
So I'm not rambling in this podcast. I do that in real life, but honestly, I know I must be a harsh editor of my own thoughts. We already discussed this at length in my previous episode, so imagine you listen to many episodes and many podcasts, and one of them is worse in content or even audio.
So having bad audio is really a no-go. Having bad video is well, you can, I mean, you can get away with that. I don't have to look at your video to understand what you're saying, but a boring, low, valuable, or hard to listen to, nerve wracking audio is a bad listening experience and hence will deter or even have a negative impact on you and your [00:17:00] brand.
Your service and your product will look bad associated with that. Even had a corporate colleague, who told me that my self-made video podcast sounds so much better and looks more professional than their corporate one. Having been in the corporate world for so many years, I understand the slowliness and the low level feeling of product ownership.
So no one takes care of that because that's not their main thing. And no one, you know, will celebrate them for that. But their corporate brand is not on the line like your brand as a business owner. They can afford that. But you, if you are building your own brand need to shine in every way you can.
So if you start, at least get the software that makes your podcast professional, or if you don't wanna do that, delegate that production job to someone else.
And then there's also the social hub for your performance. Your visibility is a performance metric. So Metricool gives you the data to see if your spokes are working. The more data you have, the better your decisions. And if you are posting without looking at your key performance indicators, then that's a waste of your time. Can you afford that in your business? I can't. So if not, your actionable prompt is this. Analyze your social media data and if you haven't started your business promotional video podcast yet, this is your baseline, right? So that's the before. And then after you launched your [00:19:00] video podcast, you can see how your visibility on social media, if aligned with your business, is growing.
The Kano model - the attractors (delighters)
Now we talk about number three in the Kano model, which is the attractor. These are the delighters. These are the boosters of your return on investment, your wow factors. Customers don't expect them. So if you don't have them, they don't miss it because they were not expecting it. But if they are there, your brand authority skyrockets. So that's like, I'm a professor, so no one expects me to be on social media and to earn an advanced AI video editing skills badge on LinkedIn. No one, but I do. So that makes me outstanding, right?
Let's apply that to our video podcasting. Okay, so when you interview people adjacent in your supply chain, for example, your competitors, but also your suppliers, then I would [00:20:00] suggest the following. All my interview guests receive 10 to 20 social clips ready to be shared on social media so that they can get the attention they deserve for contributing to my show. And that is something that you can do as well. So you can extract all the moments when they shine as your supplier or as your competitor, as your whatever.
And if they are your competitor, you can of course share an affiliate link so that you also have your return on invest by promoting their work. Every year I create an Advent calendar to highlight my evergreen interviews also in retrospective, so I'm still milking it because I know that they've done that work and it's my job in marketing to promote them every single year or something like that.
So that is a delighter. No one expects me to do that, and that is how you can make a [00:21:00] difference. You can decide to make a difference.
For marketing also offline, I have a branded handbag that I wear whenever I am at a university, at a networking event. I put a photo on the show notes. So actually almost every day, a scientist leaping into business can discover my PostdocTransformation Show in an unusually wow experience.
So many people non-related to my shows have commented that positively in real life. And that shows everyone how committed I am to my video podcasting.
Your actionable prompts based on the Kano model
So here's your actionable prompt. Think of your business model. What would be a delightful market differentiator as something that makes you, your service or product different? How can you offer that with a doable, strategic effort and scalable outcomes?
And then we can also talk about the interaction hub. Most people expect a boring contact form. An Excel, Google form, whatever. I don't [00:22:00] know. There is so much more that the market allows, right? So when I give you a beautiful interactive business readiness quiz, that feels like a conversation. That's a delighter. It makes you want to work with me because you can work through this quiz on your own terms.
One of my clients said that this is basically like virtual handholding as she even gets to ask me her most pressing questions and then can choose based on the urgency and stakes of her need, whether I can answer her questions in the future episodes of the Creating Reorganized Show for free, or whether she wants a paid premium deep dive consultation as soon as possible.
Here's your actionable prompt. Are there incidents of lead interaction engagement for which you can use automation and monitoring of the outcomes so that you can focus on the high stake decisions in your business? That's where I would have a big look.
Okay. And then we can also have the [00:23:00] knowledge hub. When you buy a service and get a white label, premium e-course area for your onboarding, that's a delighter. Everything works fine. You even have an app. It turns a service into a positive experience.
And while the original Kano model stops here, we can also discuss further relevant factors to avoid burnout. All right. So factor number four, that's the indifferent and the reverse. These are all burnout zones, so stay out of that. If you have an indifferent outcome of an incident, so nothing happens if you do that, that's a no-go.
Indifferent & Reverse - Burnout Zones
So if you are spending five hours on a custom theme for your website that nobody clicks. Stop it. That's a waste of time. Use that time to record a video that you could use for selling or whatever. So, or just do whatever you want. You need to measure which business activities actually yield a better [00:24:00] outcome worth your effort
otherwise, you'll feel good but there's nothing happening out of it that's indifferent outcomes. Then you need to also reverse engineer. Okay? So just because AI can, you don't have to post it. Full stop. Right? So you might have already experienced this.
There is too much AI generated AI slop that sounds fake. So don't be that person who swamps your leads with non delightful AI slop. It drives your leads and clients away because it breaks your human connection that you are building with your business promotional video podcast as discussed in episode 18.
So don't counteract what you have been building so far. So here's your data driven strategy. You use your video podcast and tools like TypeForm to map your audience. For example, I recently sent out a survey asking if you want a more technical tutorial style, more performance or done [00:25:00] for your production. The data swung heavily to work done for you, but I also know that my technical tutorials serve as my lead generators and they also bring in another income stream.
By using my affiliate partners strategically, I am building an offer that fulfills the must be needs and also the delighters that allow me to charge premium prices. That is how you use active intelligence to ensure your supply chain of offers perfectly matches the demand signals that are all different.
Data-Driven Strategy in Action
That is the ultimate return on invest. Okay, so let's get practical, right? I did not launch the creating reorganized podcasting service because it sounded fun. I launched it because our pilot test experiment that followed the Kano logic. I looked at my Podbean stats and saw that while people loved episode one, they were getting stuck on the how, the tech. And then I created this spoke, which was very low [00:26:00] key at various business launches and networking events leading to a specific question that asks, so I now understand that you are interested in a video podcast, if I would handle the tech, would you start the video podcast or record more consistently episodes?
And overwhelming 80% of the business owners said yes. The tech is my biggest hurdle to consistency. I don't have the time to do that. And we all know consistency is a must be. So if the tech stops your consistency, your business fails.
Consistency is a must be. So if the tech [00:27:00] stops your consistency, your business fails.
So here's my workflow documented. So you can copy that.
My Workflow - Step by Step
Analyze the hub: I saw high downloads on my avoid burnout episode 15. Burnout is a result of failing tasks. These are expectations that you did not satisfy.
You need to qualify the lead: I will now build a TypeForm survey to see if these listeners are also established business owners who have the budget for a premium delighter service.
Test that with ActiveCampaign: I mention the white lable service in all episodes since season two, and I didn't build an extra website. I just tracked the click through rate to a simple wait list in ActiveCampaign on all my episode show notes. High click through rates means high demand. Easy.
Now I want to integrate that into my supply chain: so looking at my affiliate partners, I can recommend my clients to [00:28:00] subscribe to Descript, Podbean, ActiveCampaign, Metricool, Thinkific, and TypeForm, of course, as needed so that they own their own data and then they grant me temporary access to work on their recordings and social media assets to scale their marketing arm.
All while I can work from home and capitalize on my experience as a video podcaster, IT strategy consultant and professor for industrial occupational psychology. And the result? I'm developing a service that will scale because the data provided the blueprint. I'm building my legacy while I'm caring for my kids, because I know that my business is built on data driven certainty, not just 2:00 AM guesses or whatever.
Here's a strategic warning for all business owners. Data is your superpower. Yes, but also don't let it kill your intuition. Innovation often comes from attractive features that the audience doesn't even know that they want [00:29:00] yet.
Maybe you'll see a new pattern, but sometimes the data is not enough, and that is why it's So important to ask the right question because only the right questions can lead to some goal directed new business model.
Human-in-the-Lead Tech Stack
All right, so let me explain you my human in the Lead tech stack. To develop offers based on data without burning out, you need a strategic hub that is Podbean and you can use their advanced analytics to identify your hub stars. That data doesn't lie.
And then we have Descript. You can use their AI boosted editor Underlord to pull out the repackaged social clips for testing new ideas.
If a clip of a new service idea gets three more views than others, then that's a signal to build something new.
Then you need to have your return on investment dashboard, and that proves that human connection, like my face on the camera, performs better than any generic AI graphic. As a researcher, I'm [00:30:00] always about finding data that gives me insights and sometimes clicking through multiple choice options is easy, but capturing also long form answers is important. So this is why I'm using TypeForm. It's my primary market research tool. It captures the human nuances, the stories behind the numbers.
And then we have also ActiveCampaign. To be honest, they have also really innovatively embraced AI in their whole customer relationship management system. Okay? So this ensures that when an lead shows interest in a specific test topic, your your persona follows up with 'em as soon as possible, automatically, and as needed based on segmentation, and that feature is gold.
If you have clients who need time and local flexibility, then you need an e-course if you want to monetize your knowledge and expertise. Okay? So that is when you use Thinkific, [00:31:00] for example. Once the data tells you what to sell, you can host it here as an e-course or a membership for more virtual handholding.
That gives you a professional experience that honors your brand. So altogether, this stack lets you work like an IT strategy consultant while living like a mom who wants to be at the school gates. That's me. Maybe you are in a similar situation and that is Creating Reorganized according to what your vision of life
Creating Reorganized Podcasting Service
I know some of you are looking at your business and feeling, Hmm, 2025 was a little bit off the mark, so this is exactly why I launched the Creative Reorganized Podcasting service. We don't just produce your show, we help you analyze your data, and maybe you'll come up with new business models.
The more you listen to your leads, the more you will be able to deliver something that they actually want. So we use my IT analyst standard operating procedures to find the patterns in your [00:32:00] audience behavior so that you can develop offers that actually are wanted and scaled.
We build the engine and you provide the soul. Because I love being a professor, we only take a few exclusive spots each season.
Check out the link in the show notes to apply for our premium service.
And here's your actual prompt. If you now want a template of the Kano model so you can work out your next delightful offering, please go to my show notes and sign up for my Creating Reorganized newsletter. So you will get the template for free.
And just seeing how I've structured it will give you ideas for how to ask your audience what they really want. You can even use it without a video podcast, just in your social media. And if you are nervous about testing a new offer, send me your idea as an answer to my creating reorganized newsletters, and I will give you feedback based on my point of view and my experience.
I see you as one of my [00:33:00] students in a lecture hall, somewhere else in the us, in India, in Ireland, in Australia, and wherever you are. I'm so grateful to be in your earbuds, honestly. So thank you for joining me. Remember, your audience has the answers. You just need to ask them and need the data to listen to them.
Check out episode 11 for more on Return On Invest, and episode 13 for building a Supply Chain of Success. All my affiliate links are for Podbean, Descript, Thinkific, ActiveCampaign, Typeform, and Metricool, because I use them myself. And these links are in the show notes. Using them helps keep this show for free.
Signing off. I'm Eleonore Soei-Winkels Soei-Winkels, and I'll see you in episode 22 for scaling your legacy. Until then, happy creating reorganized according to your vision of life. Exactly.
Oh. I already Forgot about that as this is episode 21 right in the middle of season [00:34:00] three. Please submit all your questions regarding your business promotional video podcast. I already know broadly what I will want to record as a seasonal story arc, but I will happily adjust bits and pieces to answer your questions because you as a Creating Reorganizer, really matter to me.
So I'll see you in the questions in Typeform!
So thank you for joining me in this extended lecture hall of Creating Reorganized. Remember, your voice is your legacy, so don't let a language barrier silence that. If you want more on the supply chain of success, I remind you on episode 13 and episode four if you're struggling with podfade. All my affiliate links are in the show notes. Using them supports my show while I live according to my vision of life. So you can do that too.
I'm Eleonore Soei-Winkels and I will see you in episode 20 for visibility without vanity, I'm off to pick my kids up now and Descript, is translating my content because my superpower is stem, no languages, right?
I use Thinkific to host my free and paid e-courses and memberships. It’s simple, professional, and helps me present my freebie as a high-value educational tool. They have a fantastic AI-powered tool that helps me draft my course outlines in minutes!
If you want to try out Thinkific for creating your own e-course and mentoring membership, DM or email me "Thinkific" so I can share my experience or consult you.
Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my Thinkific link.
ActiveCampaign for integrated email marketing automation, website builder and customer relationship mananagement
I'm expanding my digital business, and I use ActiveCampaign as the centerpiece of all my services like my email course, podcast, newsletter, show notes, website, sales page, merch shop forms—whatever it is, as needed. As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. I use it daily to control, and for every new product or service, I start with ActiveCampaign to dovetail the data workflow from the start. But it’s set and forget, and every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign.
If you want to create your own digital business with various AI-driven lead magnets and funnel options, DM or email me "ActiveCampaign" so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
Creating Reorganized Podcasting Service
So if you are an established small business owner, already succeeding, but lack the bandwidth to implement this complex psychological and IT strategic system, the Descript workflow, the Podbean authority, the ActiveCampaign funnel, you have the loss of momentum and the loss of the next level of income. This is why we have created this creating reorganized podcasting service.
We are offering a premium white label down for you service that handles the entire system to strategic setup and production. We build the exact system we discussed today tailored to your unique [00:30:00] brand. We ensure that your authentic human voice, your unique prototype, is engineered for maximum availability and representativeness, all to prevent the devastating loss of time and sales that comes from trying to do it all yourself. This is the ultimate IT strategic decision for the business owner ready to scale. Don't let the fear of complexity or the threat of AI invisibility cause you to lose your edge.
Now go to the show notes to sign up for the wait list for the Creating Reorganized Podcasting service. That is your ultimate way to avoid the loss of your precious time and to guarantee your path to premium sales.
Until next time, happy CreatingReorganized according to your vision of life
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Book a free discovery call to learn more about my tech stack so you can benefit from that in your business marketing!
Thank you for listening to our CreatingReorganized show, now we are at 8.1 k listenings and counting!
I'm your host, Professor Dr. Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.
Disclaimer:
I’ve always believed in transparency on the internet and so I am disclosing that I’ve included certain products and links to those products on this site that I will earn an affiliate commission for any purchases you make. My goal with my free podcasts, the show notes and newsletters is to help educate you on the possibilities that exist for a business owner in practically any field, but please understand I am doing this as a for-profit business.
I only promote those products or services that I have bought and used and truly feel deliver value to you. Examples would include the banners for Podbean, Descript, Thinkific, Typeform, Metricool and ActiveCampaign.
CreatingReorganized.com and PostdocTransformation are also a participant in the Amazon PartnerNet, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon shopping sites.
Please note that I have not been given any free products, services, or anything else by these companies in exchange for mentioning them on the site. The only consideration is in the form of affiliate commissions.
If you have any questions regarding the above, please do not hesitate to reply to this email, or, if you are my bachelor or master student in real life, even ask me during my lectures how to set this up for yourself, as I encourage you to build your own side hustle while you study towards your degree: