Metricool vs SocialBee: Which Social Media Scheduler Is Best for Your Business and Podcast?

Prof. Dr. Eleonore Soei-Winkels: [00:00:00] After a long time of not recording a new episode for Creating Reorganized and also for Postdoc Transformation, I was asked like, " How can your video podcast can survive without publishing new episodes? And instead, we still see you every day on so many social media platforms, but you seem to be living according to your vision of life."

And that's true, and here's my secret. I wanna unveil how I use Metricool, and I have another treat for you, which is SocialBee.

This is a bonus episode for season four of the Creating Reorganized show. Let's go

[00:01:00]

Prof. Dr. Eleonore Soei-Winkels: Maybe you've wondered how you can keep your marketing alive even when you're not working, right? Maybe you're a business owner, a consultant, a coach, a professor even, and you have already invested into creating so much content, and it's evergreen. But you don't want to put your two thumbs on your mobile device and press publish, right?

maybe You're now wondering, how can I make that content work for me, for my business, not just today, but also next month, and maybe even next year and beyond without constantly creating something new, without being online every day, and without burning out.

What Metricool and SocialBee Do

Prof. Dr. Eleonore Soei-Winkels: Today, we're gonna compare two social media management platforms. One is Metricool, the one I use, and a true contestant, that is SocialBee. And I want to help you decide which one might be better suited to your [00:02:00] business, because I know that you might have different use cases.

Particularly if you're using a video podcast or even just an audio-only podcast as an evergreen content machine, this episode is for you.

Affiliate Disclosure

Prof. Dr. Eleonore Soei-Winkels: First, a little transparency. I use Metricool for my own business, and it has become part of my Creating Reorganized marketing workflow. But recently, through PartnerStack, I was offered the opportunity to promote SocialBee as an affiliate.

I'm happy with Metricool. I'm not actively looking for a replacement, but that doesn't mean that Metricool is necessarily the best solution for you, and I just don't want to, shove that into your mou-mouth, right?

Maybe you're just starting your own business. Maybe you have a large library of evergreen content, or maybe you manage social media for several clients. So all of these requirements are very different from mine. So I decided to compare both platforms [00:03:00] based on the features and pricing they publish on the official websites.

And you could do that with AI, of course, but I will also offer my own personal view as a business owner who's experienced in creating social media content and who doesn't want to burn out. So I've personally used Metricool, but I haven't tested SocialBee hands-on.

If you want that, let me know, and I will get a trial link so that I can test that out for you. If you use an affiliate link in my show notes and make a qualifying purchase, I may earn a commission at no additional cost to you. I just want this to be transparent. That does not change my objective here.

That is helping you to make an informed decision. So what do both platforms actually do? Metricool and SocialBee both help you manage multiple social media channels from one place so if you are a business owner who wants to create content for LinkedIn, for [00:04:00] Pinterest, for TikTok, Instagram, whatnot, you need to have a social media scheduler and management tool.

Full stop. You cannot do that by yourself, okay? So you can prepare content in advance, schedule posts, and avoid having to publish everything manually. Both platforms offer analytics and also AI-assisted content creation. I'm not using so much AI-assisted content creation, to be honest, even not on Metricool, because I have my own content.

But both of them do. And both support major platforms such as LinkedIn, Instagram, Facebook, TikTok, Pinterest, and YouTube. Now, that's useful of course, but scheduling is only the beginning, right? For me, the more interesting question is, what happens after you have created your content?

I don't wanna spend my working hours constantly feeding social media algorithms. I don't [00:05:00] have time for that. I need my working hours to create, the services, the products that I can sell instead of creating content for the algorithm to promote my services and products, right? So I wanna create valuable business assets that can continually generate visibility and opportunities over time.

And this is where the difference between Metricool and SocialBee become interesting.

Metricool Features & Benefits

Prof. Dr. Eleonore Soei-Winkels: So let's start with Metricool. What I particularly appreciate is that Metricool combines publishing with analytics, so I can plan my content. I can analyze how it performs across different channels.

And then I can examine competitor accounts if I wanted to. Depending on your plan, you can also access additional marketing analytics and create reports. And why does that matter? Because in my case, they go into my media kit for approaching my sponsors, [00:06:00] okay?

So I don't just want to know whether a post has been published. I wanna understand whether my marketing activities contribute to my business. Which topics attract attention? Which channels are worth investing my limited time, right? Which activities should I perhaps stop doing because they do not generate any views, and it's teaching the algorithm the wrong thing?

And for me, most importantly, because I lean into AI heavily, I also use Metricool with ChatGPT through its Model Context Protocol, the MCP connection. In simple terms, it allows Claude or Gemini or ChatGPT, so AI applications, to interact with external tools. That opens up interesting possibilities for business owners like me who want to connect their marketing activities with AI-assisted workflow. Of course, the exact capabilities depend on the integration and [00:07:00] permissions available. So if you're not so much AI or tech-affine, you might want to do that within the Metricool app. Metricool fits a broader approach to managing my business. I can create content, distribute it, analyze the performance, make better business decisions. I've prepared a separate video where I demonstrate how I use Metricool. So you can see me side by side, and I'll click around in my own Metricool, application so that you can have a look how it feels then if you were me. And I will link to that demo video in the show notes. I just didn't want to have this being part of this show or the bonus as such.

SocialBee Features & Benefits

Prof. Dr. Eleonore Soei-Winkels: Now let's look at SocialBee. One feature that immediate caught my attention is its approach to evergreen content.

Like I said, it's very important for me that I have evergreen content. And SocialBee allows you to organize posts into content categories and schedule those categories to publish at recurrent times or [00:08:00] variant times even. So for example, you have some educational tips, podcast episodes, client questions, and promotional content.

You can build a schedule around these categories instead of choosing a separate publication date for every individual post. And SocialBee offers options to recycle those evergreen posts, and that's, I think, particularly interesting for podcasters. You can have a content backend off-season, on-season. Just promote your evergreen interviews or your solo episodes or whatever, right?

Imagine you have published 100 or more podcast episodes over the past few years, then these are all probably still highly relevant today. My top listened content are actually also older episodes. And I think that it's a lot of that has to do with because I am still promoting them daily almost, right?

So why should they even disappear from your marketing activity simply because they're [00:09:00] no longer new? If they're evergreen, they might deliver value for someone who is new today. So you could bring those older episodes back into the circulation, and not necessarily by reposting exactly the same message every week, because that could be redundant and flagged as, you know, duplicates.

But by creating different angles and reminding your audience of valuable existing resources. That's a huge difference as compared to Metricool. SocialBee also offers AI-assisted content creation, platform-specific post variations, that's important, analytics, and also collaboration features depending on the plan.

Now, I haven't tested how convenient these workflows are in practice, but they are surely interesting because in Metricool, I can have auto lists that I can also toggle on and off so they repurpose, I don't change them as such. I just have more than 90 [00:10:00] posts that go out daily, so that after 90 days or whatever, you will not discern that there are duplicates because the recycling time is so long.

But if you only have eight episodes and you want to recycle them, you need to have some variations in the wording. Otherwise it will be very boring to have always the same content every week. So taken together, based on the published features, SocialBee looks particularly interesting for businesses whose priority is maintaining a recurring publishing schedule around an existing or growing content library. Okay?

Evergreen Content Strategy for Podcasters

Prof. Dr. Eleonore Soei-Winkels: And now I wanna throw in my own business experience, okay? I see a video podcast as much more than a collection of standalone episodes, right? I have a serial season. For me, it's an evergreen marketing content machine. So think about it. You record one substantial [00:11:00] conversation or education episode, maybe an hour or so, and from that episode, you can create short video clips like 10 seconds, 20 seconds, one minute, three minutes, seven minutes, 10 minutes, 20 minutes even, and also the full episode if you want.

And then you can have text posts and quotations, and all of them are always linking to the full episode, obviously. you Can distribute those assets really a lot of times daily across multiple platforms and even be variant about that, right? So that if somebody follows you on two social media platforms, that person won't be bored because that person gets a couple of social media posts relating to multiple different episodes As long as the original content remains relevant, it's evergreen, right?

You can continue using it months or even years later. That's the [00:12:00] 24/7/365 idea of Creating Reorganized. You create once and live from it for years and years. So your content can continue working for your business even when you're not actively producing something new.

But there's an important distinction here. Automation does not mean that every piece of content should be recycled forever. I know that there is one episode particularly, and also then of course, the associated social clips that I don't really want to circulate anymore. This one is creating more work than it creates leads.

So it's like hassle for me, right? So another reason would be prices change or technology change. It's not evergreen anymore. The business offers change maybe. So you still need to review your evergreen content and make sure it's accurate and also useful for you.

Which Social Media Scheduler Should You Use?

Prof. Dr. Eleonore Soei-Winkels: Now, [00:13:00] which tool should you use? If your main challenge is organizing a large evergreen content library and automatically bringing old content posts back into your publishing schedule, SocialBee's category-based scheduling and recycling features deserve a closer look.

If your priority is combining scheduling with performance analysis, competitor insights, and broader marketing reporting, and also MCP connection, Metricool may be particularly attractive. Neither approach is inherently better, and the question really is what problem are you actually trying to solve? So that tool is the best solution for your problem.

Metricool vs SocialBee Pricing

Prof. Dr. Eleonore Soei-Winkels: So let's talk about money, because especially for solopreneurs and small business owners, every recurring subscription must justify its cost, right? So Metricool offers a permanent free plan. So that's what hooked me in the first place, right?

The plan [00:14:00] supports one brand and up to 20 scheduled posts per month, although LinkedIn and X are included I have the starter plan that begins at approximately 60 euros per month with an annual billing. That's my plan. SocialBee takes a different approach. It offers a 14-day free trial, not a permanent free plan.

But its entry-level bootstrap plan costs, it's a little bit more pricey. And that plan includes five social media profiles and 10 content categories. Higher plans provide more profiles, categories, and analytical capabilities, right?

And also the collaboration features. Metricool organizes its pricing partly around brands, while SocialBee uses social profiles and workspaces. So don't, you know, compare apples to pears , as the Germans would say. Let's say, don't compare the numbers without checking what they actually [00:15:00] include.

But don't, you know, automatically choose the cheapest subscription, because instead, you need to ask yourself, how much time would this tool save you, and which business decisions would it help you make? A lower subscription price isn't necessarily the better one if it's, missing important features for you.

On the other hand, paying for an advanced functionality that you never use, been there, done that, doesn't make sense either. So which tool would I recommend for different businesses? Let's consider a couple of examples. If you're starting your business and want to experiment with social media scheduling without committing to a paid subscription, you will probably follow my lead and try Metricool for free, and then you probably get hooked like me

If you're a coach or consultant with years of evergreen articles, podcasts, educational posts, SocialBee's content categories and recycling capabilities might be [00:16:00] especially useful because it creates variations of the posts. So it's like this automatic jitter that makes the content less detectable for duplication.

If you're a video podcaster who wants to understand which platforms and content formats are performing best, Metricool deserves serious consideration. Like I said, I use that also in my social media kit. If you run advertising campaigns alongside your organic content, Metricool advertising analytics could be valuable for you.

And if you're managing several clients, I would compare the higher tier plans carefully, but obviously, I think if you do that already, you already have a social media scheduling and managing platform, right? So you might wanna think of the costs of moving, right?

My Recommendation & Final Thoughts

Prof. Dr. Eleonore Soei-Winkels: So what about me? I'm staying with Metricool for now, because it already supports my workflow, and I'm satisfied with it. I don't [00:17:00] need something else. Never change a running system, right?

Because switching software always comes with costs. You need to learn a new interface, rebuild processes, potentially change integrations. So I don't wanna do that at the moment, especially without a clear business benefit, so if you're curious about how I use Metricool, I've created a separate demonstration video that you can access if you like. There I show how I use selected features in my own Creating Reorganized workflow, and that gives you a practical example rather than just listening to this list of software features.

And you can find the video linked in the show notes, alongside with the official pricing pages for both platforms. If you want me to test SocialBee as well, I want your input. Let me know. Because so far we've compared the platforms based on the published features and my personal experience with Metricool, but I haven't actually worked with SocialBee yet.

Would you find it useful [00:18:00] if I created a second bonus episode where I walk through the features of SocialBee, I could sign up for SocialBee, but I don't wanna do that if it's not of interest of you. I thought that it's of interest, but I need you to validate my assumption, okay? I could take some existing Creating Reorganized content and test how the same content can be scheduled and managed for both platforms. So for example, the content for season one, right? Then we could look at the actual workflow, the time required, the differences between the two systems. But I only want to invest in that additional test if you generally think it's useful to you. So please let me know whether you want a part two, and You can comment on TikTok, on Instagram, wherever you are. Just comment part two and I know what to do. Okay?

Just promise me one thing. Before you subscribe to any social media managing scheduling [00:19:00] platform, remember this: the objective isn't to publish as much content as possible.

That's easy. It's to build a marketing system that supports your business and your life according to your vision of life. So can you build something that gives you a runway for a couple of months in summer, over Christmas, for your vacation, or whatever it is? So is it something that helps you reuse your valuable content, reach the right people, and make informed decisions without constantly asking for your attention?

Because your business should benefit from your content long after you've finished recording it. Thank you for listening to Creating Reorganized. This is a bonus episode, and the next episode kicks off season four. See you there!