This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels
Leveraging
Podcasting for Internal Communication
Eleonore:
Hey, you're still here and you are a future HR or talent management leader.
Well, I want to talk to you about a powerful tool that can transform the way
organizations communicate internally. How about creating a podcast like this
one in today's fast paced business world? Effective communication is the
cornerstone of success, so how can you engage your employees, convey your
company's culture and share knowledge in a dynamic, authentic, and accessible
way?
Well, to me,
the answer lies in podcasting, obviously. So picture this, a podcast tailor
made for your organization, where you and your real employees and leaders share
and updates in a conversational, engaging format. It's like having your own
radio show, but with a corporate twist, absolutely
branded.
Now, why should you consider this as a future HR and talent management
professional? Well, podcasts are accessible, so your employees can tune in
during their daily commute while multitasking off screen or walking, and it's
flexible and it can be easily repurposed in different formats and languages.You know what
I'm talking about, right?
So, it actually humanizes your organization and
podcasts allow you to bring a company's culture to life. You can interview
leaders, team members, and highlight what makes your workplace unique and
connect with those team members who are far away or on parental leave when they
are most receptive for your internal communication.
And in the era
of AI generated communications, a podcast with your business leaders in real
life is a real human way to reach your employees. You can inform your people
every day, everywhere, on demand, and not just during the typical onboarding
and promotion seasons.
Lastly, it's a
platform for continuous learning, whether it's training materials, leadership
insights, or industry trends. Podcasts keep your team informed and inspired. So
as you prepare to step into the world of HR, talent management and leadership,
consider the impact you can make by introducing a corporate podcast.
It's a game
changer for internal communications and aligns perfectly with a modern work
environment. So, are you ready to inform with a human touch create a podcast
with me. I'm Eleonore Soei-Winkels, the host of the PostdocTransformation Show.
Do you need inspiration? Well, you can get a list of free 30 sample episode
titles to be customized for your company.