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Episode 0065 Shownotes

Human Skills That Matter More Than Mastering AI  

Are you feeling overwhelmed by the importance placed on AI in the business world? In this episode of the PostdocTransformation show, you will learn that mastering AI is not the only path to your career success. 

Prof. Dr. Eleonore Soei-Winkels highlights the significance of human skills that can't be automated or outsourced. These skills include reliability, trustworthiness, asking clarifying questions, organization, follow-up, and being results-driven. 

She shares her own professional experience to show how these skills contribute to workplace success and leadership. 

The episode includes many actionable prompts for you to improve your human skills and reassures you that you are not falling behind in an AI-driven world.

Additionally, you can use our free business preparation quiz to check your startup readiness.  

You are invited to our new internship opportunity in podcasting to help you gain practical experience and industry connections. 

For your free career planning, check your readiness to leap, enroll in our email course for your career transition made simple, and plan your life with our calendar. 

All linked in these show notes.

Subscribe to our weekly seasonal show on your favorite podcast platforms: Why? Postdoc scientists & PhD students / candidates will learn the basics for their career transition from research into business & industries AND will get to know a company that hires early career scientists! 

About our PostdocTransformation show

Invest in your PostdocTransformation. Welcome to the seasonal show for scientists leaping into business. In every sponsored episode, we are happy to recommend employers of choice for you. Make sure to check your readiness to leap out of science with us for free, as linked in the show notes. For your career transition, we offer customized career transition e-courses and memberships, also at graduate schools all over the world.

Maybe yours too. And if your university isn't yet our customer, enroll in your free email course for career transition made simple as linked in the show notes. I'm your host, Professor Dr. Eleonore Soei Winkels, with my team who is rooting for you. And let's build your PostdocTransformation with this episode. 

Announcement: Second podcast show #CreatingReorganized 

[00:00:00] Thank you for listening to my PostdocTransformation Show. Maybe you want to leap out of science and start your own side business as a runway for your better future. Then you will benefit from my free business preparation quiz as linked in the show notes. If you want to organize your marketing and selling efforts, please also subscribe to my new video podcast show, Creating Reorganized.

[00:00:25] I share my tricks from creating this show, speak with business owners who run a podcast for their business, and learn from podcasting service providers about their tools boosting our businesses. My new video podcast show, CreatingReorganized, will also be a living example of applied industrial and occupational psychology for my students in real life.

[00:00:46] And now, let's get to this episode.

Feeling defeated and powerless compared to AI- 

before even entering the business world?  

Welcome back, dear PostdocTransformer! Today I want to address a question that came from listeners via DM in social media, but was also inspired by my students in real life. 

The sentiment was „Feeling defeated and powerless compared to AI- before even entering the business world“

So tell me—have you ever sat down at your desk, opened your computer, and just felt this wave of pressure? Like the world is moving faster than you can process? That everyone is talking about AI, machine learning, automation… And you’re just sitting there thinking:

“Wait, is the stuff I study and already know still relevant? Should I stop learning how to analyze and reorganize work, conduct workshops and meetings to amplify human skills, knowledge and solutions for new services and products for human customers,  to inspire, transform and lead people towards company goals and start learning how to use AI and whatever may come instead?”

I have focused many episodes on AI and the future of work, because my students in real life and maybe you, too, aren‘t necessarily the tech-affine people shouting AI wohoo - let‘s go!

But that‘s just one half of the coin, so to speak, the other half is - you will also be hired and preferred at the workplace, when you are a reliable and valuable team member and leader.

So, I want to start today’s episode with a very honest and very clear message:

You are not behind.

You are not obsolete.

And you absolutely do not have to become a tech expert to be irreplaceable.

What you do need? Human skills. The kind that can’t be automated, outsourced, or reduced to lines of code.

So today, we focus on exactly that:

The human skills that make you not only employable — but irresistible — in an AI-driven world.

And best of all, how you can train these human skills already attending and preparing your lectures as a student or even as the educator, depending on your current role.

To be honest as a psychologist, these human skills are also very much driven by your personality. And while you were born with a personality, you can actively shape it to some extent, if you want to. Admittedly, shaping is best in your childhood, and this is also my trigger for segment 6, so keep listening, if you are also a parent or plan to be one in your vision of life!

Let’s begin.  

Let’s start with SEGMENT 1 – 

The Trap of Tech Panic  

Let’s name the elephant in the room: Tech panic.

That feeling that if you’re not building GPT plug-ins, writing Python scripts, or training neural networks, then you’ll never get a job outside academia.

Now, I love tech. I’ve worked in IT strategy at Accenture, and I’m fascinated by AI.

But maybe you are not my mini-me, which is totally fine. 

To be honest, my two videopodcasts are my legacy for how I teach as a professor, a working mom and a woman capitalizing on technology. I am a role model for those, who resonate with these topics. But if technology, entrepreneurs, career and family is not for you, I don‘t mind. I just want you to determine your own future of work, if you are my student in real life, your own PostdocTransformation, if your are a scientist leaping into business.

But here’s what I’ve noticed:

My students have asked me, are there any tools that I can learn now to prepare best? Well, there is this old saying I often share in my own lectures: A fool with a tool, is still a fool.

Many PhDs and maybe also bachelor and master students are sprinting to learn the next tool while ignoring the fact that employers are starving for a different kind of skill.

Let me ask you this:

 • Can AI deliver a project update in a high-stakes meeting with diplomacy and clarity?

 • Can AI tell a junior colleague they’re off track in a way that motivates instead of demoralizes them?

 • Can AI lead a conflicted team to consensus — not just through logic but empathy?

Not now, maybe in the future - when I see the teenagers of today turning towards AI friends and companions to fill the void they may experience being isolated when everyone on the school yard and at home is connected with social media but not with the people in their vicinity.

Don‘t get me wrong.

It’s not that AI can’t be helpful — it can. It’s rather incomplete, right now. At the moment, it can assist, but it cannot lead. It can predict, but it cannot connect. It can analyze, but it cannot inspire.

I already told my master students in real life, who ever wants to become a leader at the workplace, must be a better leader than AI, which is already a better leader for all the team members who suffer from toxic and incompetent human leaders. And there are many bad human leaders in academia AND in business. The only advantage you have in business is, that you have a better selection of available leaders, there are more employers for similar job roles, if you want to resign and work for someone else one day.

So additionally to keeping up with AI as relevant to your career, I want you to center yourself in something deeper.

And that brings me to a personal story…  

Segment 2

Storytime: From Smart to Trusted  

Let’s go back to my consulting days at Accenture. I was working on site of the client, in a consulting team, some colleagues were senior and some on the same level. We all worked very hard and one day, there was a huge budget cut and the client announced whose contracts would be stopped immediately and who would be allowed to stay in the project. Guess who was the only person to stay? Me.

When the client announced the decisions, my senior managers, my peers and I were surprised, to say the least. Why did the client choose me? 

But here’s what I learned:

People don’t follow the smartest idea, the person with the biggest power or job title. They follow the person they trust.

It was a hard lesson for everyone and I remained a solo consultant at that client site for 18 months or so, but that‘s another story. The message for this episode is, it was my way of working that led to their decision to keep me on board.

I tried to support like a psychologist- helping my clients so that they can help themselves and develop organizationally from within to become independent from me. I started asking better questions. I started to let them do more rusting them that they learned enough from me. I followed up but also acknowledging their growth. I admitted when I didn’t know something, was committed to find out and shared how I learned the insights they need. So I taught them to catch the fish and not just handed the fish over to them. I became someone people could rely on. And to be honest, one of the client‘s team even asked me to switch sides to become their team lead. Which I declined because I was happy at Accenture at that time, but I took that as the evidence, that they trusted me.

Now admittedly, this is a story way BEFORE AI entered the workplace. But humans at the workplace have human needs and they need to trust the leader, team member, service or product provider. Our human brain craves emotional connection with other humans. Not with machines.   

 That’s when I became a leader people who event don’t know me in real life wanted to follow — not just listen to, be it at the workplace, in the class room or even on social media and on my video podcasts the PostdocTransformation show for the scientist leaping into business and the CreatingReorganized show for the small business owner who wants to market and sell sustainably. 

As a human I strategically determine which technical skills I learn and deploy for all my various projects. Like I said, as a mom picking up my kids right after school and working as a professor in part-time during their school time, I don’t have a lot time for my podcasts.  

Technology and hence also AI are tools, that I embrace to amplify my human impact and fulfill my purpose for all my students and you, so I can spend enough time with my children. 

And that joy is what I want for you working in a team and maybe one day even leading your team.   

Segment 3:    

The Foundation: Patrick Lencioni’s Model  

Let me introduce a model that changed the way I understand teamwork: Patrick Lencioni’s Five Dysfunctions of a Team.

It’s a pyramid. And at the very bottom? Trust.

Not talent.

Not intelligence.

Not technical skill.

Trust.

Without it, teams fall apart. Even brilliant ones.

Above trust, you build pyramid layers: Conflict, commitment, accountability, and results. But if trust is shaky, nothing works.

Here’s what that means in your day-to-day:

 • If you don’t reply to your committed work communications promptly, trust suffers. Use the communication tools your company has chosen and provides. 

 • If you don’t clarify instructions, trust breaks. And that goes both ways. As a team member, make sure you understand your assignment, as a leader, make sure your team members understand their assignment. Do not assume, that everyone is one the same page, ask and clarify.

 • If you’re disorganized, miss meetings, come late to the workplace, or ghost teammates — trust erodes. And that is also a sign of lacking self-discipline. If you don‘t show up, ready to work, contribute in valuable ways, you are setting and example for bad morale in the team. You show you are not ready to be a leader yet. You are not reliable and lose your peers‘ and team members‘ trust.

And when trust erodes, no one cares how smart you are. 

And that is may be even in starker contrast, the more you are proud about your PhD. 

So let’s talk about the six human skills that build that trust, every single day.  

Let's pause for a moment to respect those who sponsor this valuable episode. I want to share with you my best marketing agent. Serving my underprivileged, underrepresented and underserved audience, leads and clients is key for me. As an Asian working mom, business owner and professor in Germany. But I can't be marketing and selling all the time.

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Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.

Segment 4: 

The Six Human Skills That Make You Irresistible              

1. Be Reliable.

This sounds boring. But it’s everything.

 • Show up on time. That is a sign of respect for the humans at your workplace and their family or friends, who don‘t want to wait because you all have to work overtime because you were not there at the scheduled time. They are not available 24/7/365 like AI.

95% I am in my classroom ready to lecture. By that time, I woke up early enough to provide breakfast / lunch boxes for my family, gave one of the kids a ride to school, drove 45 min to uni. And then I am surprised by some of my students who don’t show up on time, either 1-2 hours delay od not at all. They don’t have to impress me, but I would guess if they normalize being late, it’s harder for them to show up on time for work.  

 • Keep your calendar up to date - there is IT to help you sync and book at reserved time windows. I totally understand human driven surprising time conflicts. To reduce them, I use technology. Inform waiting people asap. And apologize if you failed to show up ready in a scheduled meeting. 

 • Deliver on time, or communicate early if you can’t. This is really important. I always tell my team. I can only save you, if I trust you that you made everything possible but now need my help. Flag for help as soon as possible, so I can turn the ship around before we hit the ice berg. Again, you can use AI to sort your emails to inform the people who are on your calendar about unexpected changes. But the intention to inform in time and with what message must come from you.

Reliability = stability. People crave it. 

And AI is already a huge competitor for all the mediocre or bad team members who are not reliable.

Here‘s your actionable prompt:

What school grade would you give yourself for being reliable? In what area are you least reliable but you want to improve? Identify three examples of how you commit to be more reliable than today. Let the other people know, that you will be more reliable for them, so they can take notice and provide feedback on your progress.  

2. Be Trustworthy.

Trustworthy doesn’t mean being perfect. It means:

 • You don’t gossip, you don’t waste time, you manage resources as if they are your own.

 • You give credit, you recognize your team members, clients, and leaders contributions. You don‘t steal them and make your team and leaders look bad.

 • You own your errors. It‘s how you learn and master. If you don‘t make errors, you are overqualified AND that is your leader‘s fault. Let‘s assume your leader assigned a growth opportunity for you to learn, then you must expect to fail. Fail fast and learn how to make it better next time. Share your insights to guide others a couple of steps behind you.

That makes people feel safe around you. And safe people are collaborative people, who are even more inclined to follow you as their leader.

Here‘s your actionable prompt:

What school grade would you give yourself for being trustworthy? In what area are you least trustworthy but you want to improve? Identify three examples of how you commit to be more trustworthy than today. Let the other people know, that you will be more trustworthy for them, so they can take notice and provide feedback on your progress.

[00:12:56] Let's pause for a moment to respect those who sponsor this valuable episode.

And did you know that we offer deep dive e-course workshops and memberships at graduate schools? Maybe also at yours in the future. Ask your graduate school coordinator, whether they want to book my services so that I can deliver them to you 24 seven, 365 on your mobile device. 

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So, you will earn money with us as we help you and your PhD besties to [00:05:00] transition into business. We can build our PostdocTransformation together.

3. Ask Clarifying Questions.

Never be afraid to say:

“Just to make sure I got this right…”

“Can I confirm the deadline and format?”

Clarifying isn’t weakness. It’s strength. It shows you care about accuracy. Good questions are around: Why, what, when, who, how. You must understand what the key performance indicators are, and how you can fulfill them. Be ready to report on their status quo spontaneously and in regular meetings. Control them, and flag a deviance like 20%, the sooner and less mess there is too clean up, the better you work as a team member.

Here‘s your actionable prompt:

What school grade would you give yourself for clarifying before starting your assignment ? What hinders you to ask, what would support you to ask. For your next assignment, especially in the study context, find out now whether you have all the information provided by your educator. I am very often badly surprised how rarely my instructions are downloaded before the lecture begins. 

Very often, I provide time for my students to download and read the instructions, and postpone the time window for asking clarifying questions to the next lecture. This should not happen. Students should capitalize on preparation, if possible. 

Hey, before we continue, we want to appreciate those who financed this valuable episode for you. I want to share with you my time and energy saver. As a professor for industrial and occupational psychology, I also teach about the future of work. And as a former IT strategy consultant, of course I embrace AI to be a future proof podcast producer of the PostdocTransformation Show and the CreatingReorganized Show.

Descript is the video and audio podcast podcast. editing tool of my choice. I pay for their creator plan and it's worth every dollar. Descript comes with an integrated professional remote recording studio for the best audio quality for your guests. For example, I record an hour interview with a guest or a solo, and instead of painstakingly Mistakenly doing a rough cut and deleting all the ums and uhs and filler words and rambling around which I did for hours, I now click on Descript AI, editing for clarity and my rough cut is done in seconds or a minute.

For fine tuning, I edit text instead of audio waves and I just insert all my pre recorded music intro, ads and outro, like this one, in a matter of minutes. Descript support closed captions, fine tuned AI driven summaries, chapter markers and titles, which I feed into my show notes and podcast hosts.

Descript even suggests the best clips for social media and the video editor automatically includes the synchronized speakers, cameras, and audio captions. I can also include stock graphics or pre recorded videos, and you can find all our short form examples on our Instagram and TikTok @postdoctransformation.

If you want to try out Descript for your own podcast editing, DM or email me Descript so I can share my experience and consult you. Please check it out on my link in the show notes. I only get a small financial reward if you become their customer using my Descript link.

After this quick appreciation of our sponsors, we are now back in our insightful episode.

4. Get Organized — Physically & Digitally.

If your desktop looks like a digital tornado, it’s time to declutter.

 • Use clear file names.

 • Keep documents where others can access them.

 • Avoid 37 versions of “FinalFinal2.pdf.”

Organization shows you think beyond yourself — to your team, your future self, your collaborators.

It‘s also a sign of your management skills. Maybe you only have one project at your desk. But imagine you will have multiple projects in multiple progress stages, or you need to do a similar project every quarter or half year. If you don‘t document how you do it, you will lose precious time reinventing the wheel every time you revisit the messy project.

Naming conventions: use unique identifiers (like I do with ESW, PT for PostdocTransformation, CR for CreatingReorganized or AOP for Arbeits- und Organisationspsychologie, WS for Wintersemester, Immatrikulations no., Year, Month, Date etc. This way, you can find them better. 

Here‘s your actionable prompt:

Analyze and reorganize your file naming convention, at least.  

5. Follow Up Like a Leader.

Follow-up isn’t pushy. It’s professional.

 • After a meeting, send a summary. With AI companions taking part in online meetings, this is done automatically, but in the real world without AI, this is the task of the team member to show future leadership skills. In worst case, your leader can remind you on your task. If so, your chances to stay on board after your probation time, are decreasing.

 • After a job interview, send a personalized summarizing thank you note, that underlines your wish to be hired for that job. Even if the recruiter won‘t follow up, you make a positive and outstanding impression. If you use AI for that, make sure you humanize the draft. 

 • After a collaboration offer, check in after a week. Unless you can afford to drop the ball. 

If you were contacted for something not in your lane, say no politely but leave room for future collaborations.

You become known as the person who keeps momentum going and who solves problems.

Here‘s your actionable prompt:

Look back to your most recent and ongoing projects. Have you dropped the ball? Are there any loose ends that you should tie before starting the next project? Think of it as you always meet twice. If you ever want to have a recommendation or a favor or that person in your future, make sure today that you make an outstanding impression as a problem-solver!

And that leads me to the sixth point:

6. Be results-driven

Before you dive into tasks:

“What does success look like?”

“What problem are we solving?”

This helps you prioritize. It helps your team focus. And it makes your work meaningful. Like in soccer, you can be the goal-getter or striker, or the goalie, strategic middle field or play in the defence. Either way, you need to understand which position you play and what key actions you need to do. 

Maybe you know Philipp Lahm, who played a pivotal role in in the German national soccer team. He is one of the most versatile left and right wing defenders, even defensive middle field, and rightfully became captain for the world soccer tournament 2014 because of his human qualities. He prefers to play a certain position but because he can play well with both feet, and depending on the team structure, the team coaches of his teams asked him to play on less preferred position which were more valuable for the team. And he always served well without hesitation. This makes him a valuable player, as he is able to control his ego.

Here‘s your actionable prompt:

For your ongoing or next projects, can you be a better team-player in order to be more effective and efficient in getting your results?  

Segment 5:   

Why Human Skills Are Your success factor  

So, what’s the point of all this?

It’s not about being less technical.

It’s not about ignoring AI.

It’s about integrating the tools while doubling down on what makes you irreplaceably human.

You can learn the latest app — great.

You can automate part of your workflow — perfect.

But at the core, your career won’t be defined by your tools. It will be defined by your trustworthiness, your clarity, your presence.

You can be the reason a team works well.

You can be the person who makes others feel capable.

You can be the person others say:

“I want to work with them again.”

And I promise you — that matters more than any automation or AI. 

How can you make a difference in the age of AI?

Let me know, if you want a checklist of the above points, essentially you need to focus on how to become the trusted go to person who knows how to work with AI.   

I want to share with you my number one lead generator, and you can start that even without a podcast. It's TypeForm and I use them to create free quizzes with open questions and multiple choice answers. I also predefined mandatory answers so I can qualify and score leads. Collect their email addresses for later nurturing.

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Hey, before we continue, we want to appreciate those who financed this valuable episode for you.

If you want a relatively passive income, creating a paid e course as your service is a great option, especially if you are like me, an experienced teacher in higher education and now want to share even more knowledge and maybe also create a paid membership with live group meetings beyond the e course.

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After this quick appreciation of our sponsors, we are now back in our insightful episode.    

Segment 6: 

Creating a side project to improve on above 6 human skills

Apply all of that into your own side project. 

Here's a actionable prompt. 

Can you choose and maybe even add your own desirable and improvable human skills? Ask an AI of your choice, how it would build an AI agent for you to train those skills. Adapt the relevant examples (while I adressed a bachelor, master or even early PhD student in this episode), I am currently thinking of building an agent together with my own younger children. Hence, the agent's questions and answers need to be relatable and in German to resonate. Find the best no-code or low-code agentic AI builder, and maybe ask AI to help you code (thus, you will learn how to code, LOL). Try it out and share your results with me!

Your Next Steps  

Okay, now it’s your turn.

Now here comes your actionable prompt!

What’s one human skill you want to strengthen in the next 7 days?

Write it down.

Set a small challenge.

Tell someone.

Post it on LinkedIn and tag me. I will cheer you on!

And if you’d like a free checklist of today’s human skills — or sample follow-up templates, just message me “checklist” on LinkedIn or reply to this episode’s newsletter.

You are not falling behind.

You are becoming future-ready.

Thank you for investing into yourself by listening. 

if you found this episode helpful, please rate and review our PostdocTransformation, writing how helpful it is to you, because this is how the algorithms on your podcast players will suggest our show to more people like you.

If this episode is your first, please also listen to our mini series episode 56-60 and the more AI and future of work centered episodes 61-63. 

Until the next episode, build your PostdocTransformation according to your vision of life!  

Let's pause for a moment to respect those who sponsor this valuable episode.

So far, you have learned all my favorite marketing and sales tools. Now, how can you bring all the data from your audience, leads, and clients together so you can serve them on a value ladder and for the long term? Even after multiple touchpoints with you, you want to remain on their mind for when they are ready to buy your service or product.

I am expanding my digital business. And I use ActiveCampaign as the centerpiece for all my services like email course, podcast, newsletter, show notes, websites, sales page, merch shop, forums, whatever it is as needed. As a former IT strategy consultant, I have high requirements on my tech stack and ActiveCampaign offers so many integrations to all my other apps.

I really use it daily. If you want to create your own digital business with various AI driven lead magnets and funnel options, DM or email me ActiveCampaign so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.

And if you want to take your business skills further, go listen to CreatingReorganized. That’s where I help you turn your expertise into an income stream, using video podcasting tools like 

Podbean for hosting and monetizing, 

Descript for video and audio editing, 

Typeform for lead generation, 

ActiveCampaign for customer relationship management, 

website and email marketing automation, 

Thinkific for building, marketing and selling e-courses and 

Metricool for social media management and scheduling, 

so that you can make money and live according to your vision of life.

If you found this episode helpful, share it, leave a review, and tag me on LinkedIn with your reflections!

Until next time—build your PostdocTransformation according to your vision of life!

Let's hold that thought for a quick appreciation of your business. 

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Please check it out via my link in the show notes. Again, I only get a small financial reward if you become their customer using my Metricool link.

Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.

Workbook for your PostdocTransformation   

How do you feel? Are you stressed out now? I've got you covered. Download our PostdocTransformation workbook as a fillable PDF and write down your answers, so you can make most of your remaining time towards your PhD or end of your postdoc contract. You might want to listen to this episode again to fully reflect the information, but also on previous episodes because all of them are somewhat centered around the future of work.

And that should be also insightful for you. So you can find your fillable workbook as linked in the show notes. 

Remember, you are a PostdocTransformer, you are highly intelligent, well educated, a bachelor, master, and maybe you have already your doctor under your belt, or you are a postdoc. You are internationally experienced, fluent in English, a leader and expert in your prior research field. You're resilient, brilliant in adaptation and problem solving.

You are eager to bring in the transferable and monetizable skills needed in many companies to embrace the future and to become, or remain, an innovator in their markets.

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Buy our PostdocTransformation Card Game to have more fun and valuable insights in your journal club, lab, and mentoring meetings, lab rotations, during conferences, panels and Breaks at the Mensa. 

You'll get 10 intriguing mentoring questions per career level. So 10 for PhD students, 10 for postdocs, 10 for professors, 10 for parental scientists, underprivileged and underrepresented and underserved scientists. Check them out with our discount coupon on the PostdocTransformation Shop, linked on postdoctransformation.

Do you want a transcript of our episode? And our episode sponsors answers to all six bold questions so that you can choose to apply. Do you want to nominate your potential employer of choice so that we can ask them our bold questions? For all of that, click on our links in our show notes and on our website, www.postdoctransformation. com. Remember to check your readiness to leap out of science and to enroll in our free email course Career Transition Made Simple. 

Thanks for your attention. I'm Prof. Dr. Eleonore Soei Winkels, the host of your seasonal PostdocTransformation Show.

And once you have determined your readiness to leap and want to transition into business or industries, then you can enroll in your free email course with 10 actionable, bingeable email lessons until you start your job in business. You'll get 10 emails like this at zero cost. 

1) How to leap out of science. 

2) How to build your sustainable LinkedIn profile. 

3) How to read social media and network. 

4) How to research your favorite jobs and employers. 

5) How to do information interviews to get insights. 

6) How to create your customized applications with ChatGPT.

7) How to prepare your thesis from a business point of view. 

8) How to apply to your favorite employers. 

9) How to choose the right job offer. 

10) How to prepare for your new job

Enroll now for free.

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Thank you for listening!

So, we are at the end of this episode, and I would love to have you, PostdocTransformers, to contribute to future seasons. We have a PostdocTransformation show newsletter where we inform about upcoming episodes, or we lay out the planning for the next seasons so that you are able to forecast who you want to ask as well as role models, or maybe you want to ask a couple of questions certain guest that is upcoming. 

This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels

Leveraging podcasting for attracting the best students from all over the world

If you are a university chancellor, grad school dean, speaker, professor, have you ever wondered how to make your grad school stand out in the crowded landscape of academia? 

Do you aim to attract the best master's students from all over the world to learn from and work with your professors so that your research remains globally recognized and well funded? Do you wish to repel bad applications which aren't tailored towards your grad school's research profile?

Now, let's talk about a powerful branding tool, podcasts. They're a game changer for higher education institutions. As a professor, active on TikTok, Instagram, LinkedIn, and a podcast host and producer of this Postdoc Transformation Show, I'm here to encourage all the graduate school representatives to think beyond the conventional marketing mechanism.

Instead of being one of many vendors, at a time limited grad school fair, why not create a podcast that showcases your grad school as the ultimate destination for the world's best masters students. Share inspiring and encouraging stories of your top PhD students, high profile alumni, your Your faculty and the incredible opportunities your grad school offers.

A podcast can be a window into your school's vibrant community. It's cutting edge research and unique experiences, and in times of AI generated marketing material, a podcast with your academic leaders. This would prepare your best candidates for the application.

Even better, you can support and make your current Ph. D. students and postdocs visible for their next career steps in academia or business. Remember, successful graduates elevate your grad school's reputation. So, if you are a university chancellor, grad school dean, speaker, professor, Consider this. By launching a podcast for your grad school, you can elevate your grad school's brand and tell aspiring scientists and employers what makes your grad school the best choice, with scalable, evergreen content.

If you're interested, forward this to your marketing representative and get our list of 30 sample episode titles customizable for your grad school podcast. And just enter an email address on my website, www. postdoctransformation. com as linked in the show notes. As a seasoned professor and podcaster, I'm also happy to strategize about how you can launch your grad school podcast on Podbean, the podcast hosting platform we use for the Postdoc Transformation Show, supporting scientists leaping into business.

Thank you for reading our full transcript of this episode. 

For the PostdocTransformation show, we will interview industry experts, leaders in the corporate world, but also companies serving early career scientists leaping into business. 

If you want to let us know who we should interview and bring into the show, please subscribe to our inner circle newsletter. In there you can share with us your career transition questions and suggest topics for future episodes. 

This way, you will have a voice in our PostdocTransformation show. 

If you value our show, please share your favorite episodes with your PhD besties,   

follow us on socials and also let us know via direct message what you enjoyed! 

We really appreciate positive reviews and stories on all social platforms and podcast players!

Why? 

Because this show is for free, but we need sponsors to bring the show to you. So, please help us to help you on your PostdocTransformation.

All right, thanks for listening and I hope that you will watch our show and also listen to our show for the next episodes. And like I said, go back to the previous episodes. I think they have valuable insights for you.

We appreciate every one of you!

Until the next episode, 

Cheers, 

Eleonore & Team PostdocTransformation

Enroll in your free email course for your career transition into business! Especially emails no 2 & 3 focus on creating a LinkedIn profile and using LinkedIn to network for your career transition! 

PostdocTransformation Show mug (buy 1 or get 3 for FREE)

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Do you want to support us in our mission to support underserved, underrepresented and underprivileged early career scientists in leaping into business?

Well, then get 3 mugs for free (we cover the costs and shipping), and you place them at your grad school and/or lab kitchen for your PhD peers. Just enter "3mugs" and "freeshipping" and you'll get a 100% discount. Thank you for investing your time into our PostdocTransformation!