Candice Quinn Zarei:
It's also like the element of personal branding, and I think it's such
a key word in a lot of corporate companies I've worked for before, and
honestly, early in my career, I didn't take it very seriously at all. I
thought, you know, my work will speak for itself. You know, at the end of the
day, what I've produced is going to. They're going to look at that and be like,
you're the one for the job, and it doesn't work like that. We, as human beings,
when we talk about organizational psychology, people are very driven by, what
they see, how you present yourself, how you talk, how you network.
I really
didn't understand networking when I first stepped into the corporate world, but
it was really important. Getting to know people, introducing myself, telling
them about my work, spreading the word, and that becomes then an impression
that they have of you. And then that combined with your work is really
balancing out and setting the stage for you to be someone that people can look
to when they're wanting to fill a position or they're wanting to put you in
charge of a particular project because they also know you a bit more from ,
outside of just your work perspective.
So, personal
branding is super, super important that goes into how you present yourself
online, your LinkedIn, what things you talk about, how you engage with
different projects and community activities. We live in such a massive
globalized world these days, and probably maybe 7, 8 years ago, it was only
very new for HR to probably go online and see what people are doing, but it's
very, very common now.
And so it's
really important that with your own personal branding, whether it be in the
company and the work that you do, and being able to, to market yourself in that
way. You also have to remember that online, you've gotta market yourself the
same.
Eleonore:
Absolutely. And it's also this external marketing is not just confined to the
online presence, which is arguably easier, I would say, because you need to
also stay, you know, up to date with networking at industry events that you
have with suppliers,
So, once you
want to have more of the stakes, you have to also level up and find key
stakeholders, and these are not always online.
So, you have
to also be able to network and level up your networking.