PostdocTransformation show for scienctists leaping into business
Get to know companies which hire people with a doctor title
Episode 0064 Shownotes
From Scientist to strategist:
Your PhD mindset determines your future of work
In this episode of the PostdocTransformation Show, you will learn why academic CVs are often insufficient for business jobs and how to leverage a PhD mindset for a successful transition.
Prof. Dr. Eleonore Soei-Winkels shares her personal journey from academia to a role in business during the 2007 financial crisis, the value of skills over academic titles, and the importance of translating scientific skills for business applications.
Key segments include how to use business language, strategies for LinkedIn visibility, applying the Self-Determination Theory by Ryan & Deci (2000) to career decisions, and creating side projects to leverage research and teaching skills and learn future-proof skills.
The episode concludes with encouragement to embrace business opportunities as valuable extensions of scientific training.
Additionally, you can use our free business preparation quiz to check your startup readiness.
You are invited to our new internship opportunity in podcasting to help you gain practical experience and industry connections.
For your free career planning, check your readiness to leap, enroll in our email course for your career transition made simple, and plan your life with our calendar.
All linked in these show notes.
Subscribe to our weekly seasonal show on your favorite podcast platforms: Why? Postdoc scientists & PhD students / candidates will learn the basics for their career transition from research into business & industries AND will get to know a company that hires early career scientists!
About our PostdocTransformation show
Invest in your PostdocTransformation. Welcome to the seasonal show for scientists leaping into business. In every sponsored episode, we are happy to recommend employers of choice for you. Make sure to check your readiness to leap out of science with us for free, as linked in the show notes. For your career transition, we offer customized career transition e-courses and memberships, also at graduate schools all over the world.
Maybe yours too. And if your university isn't yet our customer, enroll in your free email course for career transition made simple as linked in the show notes. I'm your host, Professor Dr. Eleonore Soei Winkels, with my team who is rooting for you. And let's build your PostdocTransformation with this episode.
Announcement: Second podcast show #CreatingReorganized
[00:00:00] Thank you for listening to my PostdocTransformation Show. Maybe you want to leap out of science and start your own side business as a runway for your better future. Then you will benefit from my free business preparation quiz as linked in the show notes. If you want to organize your marketing and selling efforts, please also subscribe to my new video podcast show, Creating Reorganized.
[00:00:25] I share my tricks from creating this show, speak with business owners who run a podcast for their business, and learn from podcasting service providers about their tools boosting our businesses. My new video podcast show, CreatingReorganized, will also be a living example of applied industrial and occupational psychology for my students in real life.
[00:00:46] And now, let's get to this episode.
Your academic CV doesn't open the doors you thought it would?
Have you ever had that moment where you look at your diligently crafted lengthy CV—so full of publications, prizes, maybe even scholarships (and let’s not forget the many certificates you may have collected – just like me back then)—and you wonder… why does this not open the doors I thought it would?
Today, we’re going to talk about what it really means when a business recruiter says your academic CV isn’t enough—and how that realization can become the beginning of your powerful leap into business.
Because here’s the truth: you bring more to the table than you realize. And your scientific mindset? It might just be your most valuable asset—once you learn how to translate and monetize it.
To give you an overview about this episode:
1. I will share my own turning point from 2007, in my second PhD year at grad school
2. Why the future of work needs translators, not titles
3. Applying this insight: What it means for your daily work
4. Ideas for your LinkedIn game
5. Your scientific drive is not lost: Self-Determination Theory
6. Apply all of that in a side project
Let’s start with SEGMENT 1 –
My Turning Point: Realizing My Scientific CV Wasn’t Enough
Or alternative title: accepting that my research would not sufficiently pay my bills.
It was 2007. The global financial crisis had just started unraveling. My then-boyfriend—now my husband and the father of our two beautiful and smartkids—and I were looking toward our future. We were thinking about building a family one day, setting down roots near my and his hometown in Germany. And in that moment, I realized something gut-deep:
Even though I won junior research awards, had at that time 2 first-author papers in high-impact journals, had a wonderful research stay in Sydney, Australia, and an eye-opening one in Manchester, England, and a 36 month full scholarship of 1278 Euro per month, I could not afford to follow the “academic track” anymore. Not financially, not emotionally, not geographically. The prospect of badly paid postdoc positions, with no guarantee of tenure, in cities far away from home, was not something I could gamble on, at the expense of my then-boyfriend – then future husband.
Even though I had always dreamed of being a professor, I knew I had to think differently now – being an adult. I know, the next thing I say is odd in that context that I wanted to make decisions like an adult.
So, my father saw a job ad for a technical English translator at ALDI South—the discount grocery chain in the city next to our home town. And he said something I’ll never forget: “When everything collapses, people still need to eat at affordable prices. This is a safe company that you should apply for if you really mean business staying nearby.”
So I dove in. I researched the ALDI principle, read books about how they work, and practiced how I’d explain why a psychologist and neuroscientist wanted to be a technical translator.
In the interview, I said:
“I studied psychology and neuroscience because the brain is a black box I wanted to understand. Now, I want to understand how IT systems work, so I can explain them clearly to people.”
I didn’t say, “I know I’m overqualified, but I need the money.” I said, “I can learn fast. I’m fluent in English, I’ve written my articles in English. I can translate this complexity into clarity.”
They asked me to do a sample translation. And at the end, the manager said:
“I can’t hire you as a translator—you’re too slow. But I can offer you another role: as an IT analyst. Do you know what that is?”
I didn’t. He explained. I was curious. And I got the job.
That was the beginning of a love story between me, IT, and people. I share much of my experience as case studies with my own bachelor and master students in real life. But in short:
I became the human interface between tech and the people who had to use the technology. And today, whether I work as a professor for industrial and occupational psychology, coach transitioning scientists, or create, record, host, produce and market this podcast—I’m still that people serving interface.
And here’s the thing: I had numerous moments of feeling overwhelmed, surprised, frustrated and sometimes even disappointed about myself—but it was also freeing. Because I had clarity. I had a vision for my life and I knew, leaving academia was the right thing. And because I planned the leap in my second year, and in stealth mode, I was able to get my third first-author paper published and to submit and defend my cumulative thesis within 38 months, so I only had to rely on my parents’ financial support for 2 months. Now, enough about me – Let’s zoom out a bit and to you!
Here's your actionable prompt:
What’s your story of why you want to leap? You will have to repeat that story again and again, every time you meet new people. So often, that I chose to not mention my Dr. title in first encounters, LOL.
According to the World Economic Forum’s Future of Jobs Report 2025 (as we discussed in episode 61 Prepare for your future of jobs, as linked in the show notes), we are entering an era where skills will outweigh titles. What matters most is not what’s printed on your degree—but what you can do with what you know, so that your can monetize your skills for your employer.
Think about it:
Complex problem solving
Analytical thinking
Leadership and social influence
Emotional intelligence
These are all capabilities cultivated in your PhD and possibly postdoc journey.
But they are hidden unless you make them visible.
The business world doesn’t always understand “principal investigator” or “impact factor.” But it deeply understands “building from scratch,” “managing ambiguity,” “leading under pressure.”
So when you’re leaping into business, your job is to translate and make them want what you offer as a solution for their business problems.
And maybe you are now thinking, I don't even know what that means. Can you gimme an example? Well, I can. So in my capacity as an IT analyst at Aldi South, I was working on purchasing tools or softwares, for example, also the recycling tool. I don't wanna go into a lot of [00:16:00] details, but back then England had no recycling tool, when Germany at that time was already working on a lot of recycling projects. So it was a very oiled machinery versus, I don't even understand why we should recycle. Hence we don't even have any recycling measures, let alone the capacity to sort of like calculate how much aluminum, we can return, et cetera.
So now I enter the stage. The software developer from Austria said, well, we can do the same thing for recycling in Germany and Austria and apply that to England. But I need a lot of information. For example, this and this and this and the way he talked was not easily understood by someone who is [00:17:00] in buying, no IT affinity and without understanding how recycling works. Hence I had to translate back and forth between the English buyers versus the developer.
And then we co-created an Excel file, which looks like the wallpaper for all the different situations of cans, bottles, whatever, different sizes, different suppliers, everything. And then we had to include percentages, everything. And to me it wasn't really a sophisticated problem, you know, when you can run regression models, et cetera, then obviously that is more like very easy math.
On the other hand, it was hard for me also to understand because I had no business background, but I was asked to translate that to the business world.
So that [00:18:00] was something that my boss said, this is a task for you. No one else can do this. I know you are able to work with data, so make the best out of that. And I managed to do that. Co-created that with the developer, but also with the business side. I was the project lead for that, and we managed to get the recycling challenge up and running, we fulfilled that legal requirement for an international discounter offering goods in the UK.
Here's your actionable prompt:
How can you translate what you can offer to the business world? Again, that is something that you will have to explain very often and ideally you customize that pitch for the company you apply.
I tried to make it less detailed, just applicable for this episode, but I'm trying to tell you that your scientific mindset will help you to gather all the information that is needed to understand the challenge and to understand what the requirements are, and to work out a solution that is custom for that situation. I tested all of that with a due diligence that many of my coworkers, who were not scientists, were not capable of and also not interested in.
And I [00:21:00] think that your PhD mindset can help you make a difference at the workplace and then, as in my case, it determines my future work. At the end of the day I'm still in that IT people technology interface role. And I love it here and I hope that, I really wish that you find something for yourself that you will enjoy as much, even more maybe than academia.
So here's your actionable prompt. How can you translate what you can offer to the business world? And again, that is something that you would have to explain very often, and ideally you customize that pitch for the company that you apply.
So let's switch gears a little bit.
Segment 3: Applying Insights to Daily Work
And in segment three, I wanna apply this inside what it really means for your daily work. So if you are [00:22:00] currently working on your thesis teaching students or supervising junior researchers, here's what you want to ask yourself.
How can you start describing what you do in business language? Can you quantify the key performance indicators and explain why and how these matter? For example, you are not just writing a thesis. You are managing a long-term solo project with high uncertainty leading to ex first author publications.
And you are not just mentoring students, you are leading and coaching x early career professionals. You are not just reviewing literature. AI can do that for you anyway. You are synthesizing insights to guide strategic research questions and derived decisions.
So taken together, you are already doing the work of strategy, leadership, and innovation. Now you have to [00:23:00] practice making that visible and relatable to business stakeholders.
And that really is my key word because in my lectures of bio-psychology, I often say language shapes cognition and cognition shapes language. So when you immerse yourself in business language and using it to explain things that matter in the business world, then you become familiar using these words and they don't sound odd or cringe for you because when you feel cringe and don't really feel like saying that, it will be obviously
detected by a business recruiter, and then they also have this feeling of she's not ready yet he's not ready yet to leap from academia into business. So I really want you to practice that. Words matter. They [00:24:00] matter most for you. you are going to narrate your own PostdocTransformation in new words into a new chapter, and I want you to be feeling it to be comfortable and believing in yourself too.
And that all comes from practice, believe me.
Let's pause for a moment to respect those who sponsor this valuable episode. I want to share with you my best marketing agent. Serving my underprivileged, underrepresented and underserved audience, leads and clients is key for me. As an Asian working mom, business owner and professor in Germany. But I can't be marketing and selling all the time.
And I have to be mindful with my own resources. So I chose Podbean as my podcast hosting and monetizing provider. I'm on the unlimited plus platform. plan for our Postdoc Transformation Show and Creating Reorganized Show. With Podbean, your audience can inclusively listen and watch your podcast according to their visual and auditive needs.
You can also embed your customized podcast player on your external website or use one of the beautiful website templates. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, including Podbean also has an ads marketplace and you can easily attract and manage sponsors for dynamic ads, which are played out depending on your audience criteria.
This way you can serve your audience for free. Some of them become your clients eventually. but your advertising sponsors independently support you financially in each episode. See insightful stats per demographic and which episodes attracted most listeners so you can tailor your future episodes for your leads and clients and present suitable external ads.
If you want to try Podbean for your own podcasting, DM or email me Podbean so I can share my experience. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Podbean link.
Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.
Segment 4: Building Your LinkedIn Presence
Alright, now when we're talking about communicating, obviously LinkedIn is your sandbox. So let's jump over to segment four, where I have a couple of LinkedIn ideas how you can build visibility. And these are the prompts that I give to my coaching clients as well.
So they're yours today.
First, self-reflection. What's one way my research mindset helps me in non-research tasks. Can you write a post about that? Number two, career exploration. Who in your network is already working at the interface of science and business?
Can you reach out to them and connect. In your contact request, please [00:27:00] mention what makes them an outstanding role model for your current phase of your PostdocTransformation. And of course you can also connect with me if you do, say hi in your contact request, refer to the given PostdocTransformation show episode.
That would make my day. And you can also use LinkedIn for your personal branding, so you can share a story where your academic training helped you solve a business problem, or navigate ambiguity. And that story doesn't have to be perfect.
We acknowledge that you're not in business already, but it has to be real. It has to be relatable. It has to be convincing that you are trying to, unbox yourself and contribute to the business world. So here's your actionable prompt. If you haven't, start your LinkedIn game today. Read, react, and maybe even comment before you write one of your posts.
And you [00:28:00] need to find scientists who made the leap, follow and connect with them. There are thousands on LinkedIn already.
Alright, again, let's switch gears a little bit.
4) Communicate the Vision: Share insights and progress with your networks. You are surrounded by smart PhD students, who are excellent learners, you can surely learn mastering AI as a ticket into your future of work.
5) Empower Broad-Based Action: Remove obstacles and encourage experimentation with AI tools. If you have access to lab resources, I would ask for AI tools licenses. If not, this is your personal investment. Using only the free versions of AI is like driving a sportscar with the handbrakes toggled on.
[00:12:56] Let's pause for a moment to respect those who sponsor this valuable episode.
And did you know that we offer deep dive e-course workshops and memberships at graduate schools? Maybe also at yours in the future. Ask your graduate school coordinator, whether they want to book my services so that I can deliver them to you 24 seven, 365 on your mobile device.
And even better, if you get us paid by your grad school, we will pay you 50 percent recurring sales commissions.
So, you will earn money with us as we help you and your PhD besties to [00:05:00] transition into business. We can build our PostdocTransformation together.
Hey, before we continue, we want to appreciate those who financed this valuable episode for you. I want to share with you my time and energy saver. As a professor for industrial and occupational psychology, I also teach about the future of work. And as a former IT strategy consultant, of course I embrace AI to be a future proof podcast producer of the PostdocTransformation Show and the CreatingReorganized Show.
Descript is the video and audio podcast podcast. editing tool of my choice. I pay for their creator plan and it's worth every dollar. Descript comes with an integrated professional remote recording studio for the best audio quality for your guests. For example, I record an hour interview with a guest or a solo, and instead of painstakingly Mistakenly doing a rough cut and deleting all the ums and uhs and filler words and rambling around which I did for hours, I now click on Descript AI, editing for clarity and my rough cut is done in seconds or a minute.
For fine tuning, I edit text instead of audio waves and I just insert all my pre recorded music intro, ads and outro, like this one, in a matter of minutes. Descript support closed captions, fine tuned AI driven summaries, chapter markers and titles, which I feed into my show notes and podcast hosts.
Descript even suggests the best clips for social media and the video editor automatically includes the synchronized speakers, cameras, and audio captions. I can also include stock graphics or pre recorded videos, and you can find all our short form examples on our Instagram and TikTok @postdoctransformation.
If you want to try out Descript for your own podcast editing, DM or email me Descript so I can share my experience and consult you. Please check it out on my link in the show notes. I only get a small financial reward if you become their customer using my Descript link.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Segment 5: Self-Determination Theory and Core Need
Segment number five, your scientific drive is not lost, and this is my opportunity to share. A psychological model theory concept from my lecturers, and this time it's the Self-determination Theory by Ryan and Deci (2020).
I often recommend because it has helped so many scientists I coach.
According to that theory. People are motivated when three core needs are met. Number one, autonomy. The feeling of being in control of your path, as a PhD or postdoc, you often lack autonomy due to funding dependencies, looking back, the topic of my PhD wasn't really my [00:29:00] topic, it was the topic of my supervisor.
And of course I was asked and also expected to tag along, right? Whatever the topic was that I previously applied with, I had to dump it, which is okay because at the end of the day, my supervisor got the funding. She allotted that funding to me. I had to do the research that was in her own interest.
So that was no autonomy for me.
So the core need number two is competence, and that is the sense that you are good at what you do, and the longer you are in academia, the more journal clubs you experience, the more major revisions, minor revisions, and you know, all these occasions where people make you feel bad, make you look bad, [00:30:00] you will doubt your competence because of the constant critique, and maybe that also fosters your imposter syndrome if you are prone to that. At the end of the day, everyone had been brilliant in school before entering PhD stage and postdoc stage and suddenly after a couple of years, everyone feels like not good enough, and that is the result of a systemic constant critique in academia.
So that is a core need that is probably not really met.
The third core need is relatedness, and that is the connection with others on a meaningful level. How related do you feel in academia?
Let's be honest. Many of us feel isolated. It's not the place where you make friends. You have inspiring [00:31:00] discussions yes, but you may not bond on an emotional level and surprisingly business done right can bring these three core needs back into balance.
At least for me, that is true because in business I had to rely on others. I had to open up, trust someone that I have no idea what I'm doing. And. It turned out to be okay to be vulnerable. I was always anxious to be vulnerable in science because I had the feeling that I had to be the best. That was the bar of expectation.
I want to share with you my number one lead generator, and you can start that even without a podcast. It's TypeForm and I use them to create free quizzes with open questions and multiple choice answers. I also predefined mandatory answers so I can qualify and score leads. Collect their email addresses for later nurturing.
I can brand my quizzes with my audio files, branch a given quiz based on the answers for the different target groups, and maybe sharing specific podcast episodes or other information, and automatically send them an email after submitting the quiz. I even include the a calendar invite for those leads who qualify specifically.
So, now I can help everyone on the surface and on a deep level for free and divert my own valuable time only to my high ticket leads. I collect all the data automatically after my initial setup as I have also integrated it. with my remaining tech stack. If you want to try out TypeForm for your own lead generation and qualification, DM or email me TypeForm so I can share my experience and consult you, please check it out via my link in the show notes.
Again, I only get a small financial reward if you become their customer using my Typeform link.
Now here's your actionable prompt. You can choose your new direction [00:34:00] for your own PostTransformation according to your vision of life. So why don't you find a better, more social playground so that you can grow by solving real world problems, less theory, and very much hands-on and fast.
I really do think that for your own maturity and mental wellbeing, it's great to experience a non-academic setting in business. It's expected that you build a network, you build teams and communities, and this is really what makes leaders successful in business. This is not the solo contributor mindset. You have to be a team player. So yes, your scientific mindset just needs a new application, a more social human playground.
Okay, let's think about this. Can you [00:35:00] now think about your core needs? How ready are you to meet them in new ways? What exactly would meet your core needs to your satisfaction? Can you write them down so that you can consider them in your PostdocTransformation?
Hey, before we continue, we want to appreciate those who financed this valuable episode for you.
If you want a relatively passive income, creating a paid e course as your service is a great option, especially if you are like me, an experienced teacher in higher education and now want to share even more knowledge and maybe also create a paid membership with live group meetings beyond the e course.
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If you want to try out Thinkific for creating your own e course and membership, DM or email me at Thinkific, so I can share my experience and consult you. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Thinkific link.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Segment 6: Creating a Side Project with Automation
Apply all of that into your own side project. Here's a actionable prompt. Can you design a micro side project using your research skills and a bit of automation. For example, if you are sampling organisms in a repeatable way, how can you create an app that will help you manage all that? Or if you are always interviewing people or if you're always scheduling [00:36:00] appointments to test your patients or whatever, how can you apply automation to that and build an app with AI so that you save time or get less friction so that you can focus on your research and on your teaching or whatever. For example, if you are always teaching the same curriculum, can you enrich that teaching material in a low effort way.
And beyond teaching, maybe you are also interested in helping your own Bachelor and Masters students entering the business world. Create a curated newsletter summarizing top professional industry trends for your own Bachelor of Masters entering the job market?
And to be honest, that will help you do as well if you want to enter the job market, obviously. And can you learn how to use AI to gather and sort [00:37:00] content weekly? That will be a pretty nice application of automation in your niche.
How else can you think of things that you can automate? So what would be a pain point you have daily weekly or monthly. For me it was, for example, my direct messages all over the place in social media.
Always got some questions like, you know, how do I know whether I'm ready for leaping into business? What would be an indicator.
So I created [00:39:00] the check your readiness quiz exactly for that situation that someone asks me, how do I know whether I'm ready or not to leap out of science? And then I can refer the link to them. That quiz I created in 2023. So without the help of AI, but with a lot of automation in the back end, and I use Typeform for that.
Fast forward to a couple of weeks ago, I created a workbook based on my curriculum lectures so that my students would be able to recap what I have taught them at home in better. I created that with the help of AI, but it was all based from my own teaching experience and the curriculum that I'm teaching.
This is also a current challenge that you probably face, right? How can you teach even better? And [00:40:00] this is why I'm asking you. Think about things that you can automate for your teaching, for your research, and then you will have a reason to dig into that using AI and maybe even agentic AI.
Whatever you choose. I want you to document your process. I want you to share your learnings, maybe also on LinkedIn, and that's how you build visibility, confidence, and connections. Because suddenly people want your product, and the better you have documented your product, the better you are able to improve it in the next iteration.
That product should be something that really helps you ease your mind in your daily activities, and that is why you should choose a pain point from your weekly, monthly, or even yearly situation in academia. If you wanna go even deeper with creating a product that maybe you can even monetize, come join me over on my other podcast, which is the [00:41:00] Creating Reorganized Show where I walk you through tools, templates, workflows, and strategies to turn your ideas into income step by step.
Conclusion and Final Thoughts
So let me leave you with this. Your career is not a ladder anymore. It's a bridge. One side holds your scientific training, your precision, your discipline, and how you encounter challenges and how you look at that based on data, based on processes, based on outcomes.
And the other side of the bridge holds the world of business opportunities, and meaningful work beyond the lab. That bridge, you can build it step by step through language, communication, visibility, skill, translation, and a little bit of courage.
If this hits home, you will love our episode number 60, build the bridge to Your Future of Work, as linked in the show notes. Oh, [00:42:00] and one last word as I often, see that postdoc years are coined as junior training. And you know, for us in Germany there's this tenure track thing and then suddenly you can become a junior professor.
The first time I heard that, I felt myself cringe. I don't think that after your postdoc you should be called a junior professor. There's nothing junior about you anymore. Your PhD journey was not a detour. Even if you leave academia, it was training at the highest level. As a postdoc, you are beyond the training wheels.
Do not start a postdoc position or your next one if you aren't determined to become a professor. Really, training season is over. In today's time, the opportunity costs are higher the longer you stay in academia.
So to wrap up this episode, your scientific mindset is not a liability.
It's your [00:43:00] key to determine your future of work and business. It really is not a bad compromise. It's not a compromise at all. It's not inferior to science. It might be your next lab where your tools are inside. Curiosity, clarity, and human connection. I remember myself thinking that this is the best social experiment ever when I was working in business.
Because then I could see all the theories come into place, come into life. Don't let anyone else narrate your PostocTransformation. It's yours, and you build it according to your vision of life. Honestly, I'm so proud of you listening today for daring to think differently as compared to your peers and faculty at grad school and.
I really ask you for this one favor. If you found this helpful, share it with someone who needs to hear this message. Ideally, your [00:44:00] PhD bestie, maybe that person is still unsure about leaving academia or maybe even that mentor who always believed in your potential. Until next time, keep building your PostdocTransformation according to your yes vision of life.
Let's pause for a moment to respect those who sponsor this valuable episode.
So far, you have learned all my favorite marketing and sales tools. Now, how can you bring all the data from your audience, leads, and clients together so you can serve them on a value ladder and for the long term? Even after multiple touchpoints with you, you want to remain on their mind for when they are ready to buy your service or product.
I am expanding my digital business. And I use ActiveCampaign as the centerpiece for all my services like email course, podcast, newsletter, show notes, websites, sales page, merch shop, forums, whatever it is as needed. As a former IT strategy consultant, I have high requirements on my tech stack and ActiveCampaign offers so many integrations to all my other apps.
I really use it daily. If you want to create your own digital business with various AI driven lead magnets and funnel options, DM or email me ActiveCampaign so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
And if you want to take your business skills further, go listen to CreatingReorganized. That’s where I help you turn your expertise into an income stream, using video podcasting tools like
Podbean for hosting and monetizing,
Descript for video and audio editing,
Typeform for lead generation,
ActiveCampaign for customer relationship management,
website and email marketing automation,
Thinkific for building, marketing and selling e-courses and
Metricool for social media management and scheduling,
so that you can make money and live according to your vision of life.
If you found this episode helpful, share it, leave a review, and tag me on LinkedIn with your reflections!
Until next time—build your PostdocTransformation according to your vision of life!
Let's hold that thought for a quick appreciation of your business.
Are you wondering when and where you can get the attention of your audience? You always think you don't have the time to post on multiple social media platforms. I totally get you. I have been enjoying weeks of social media breaks, why I serve my audience with prepared content to be scheduled out as needed.
Ideally, you have just derived counter social media content from your one video podcast episode, but even without a podcast. With Metricool, you can create and schedule your own social media content in advance according to the best posting times based on your followers. If you want to schedule your content on social media, DM or email me Metricool so I can share my experience and consult you.
Please check it out via my link in the show notes. Again, I only get a small financial reward if you become their customer using my Metricool link.
Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.
Have you found this episode so far helpful for yourself? Well, maybe you can subscribe on YouTube, Spotify, Apple Podcasts, Podbean, or wherever you get our show. And also share this episode with your PhD bestie because that would encourage us to help the underprivileged, underrepresented, and underserved early career scientists leaping into business.
This would also ensure that you don't miss a future episode. Also, our subscription and listening numbers are key for finding the right sponsors for our show so that we can help you for free.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Workbook for your PostdocTransformation
How do you feel? Are you stressed out now? I've got you covered. Download our PostdocTransformation workbook as a fillable PDF and write down your answers, so you can make most of your remaining time towards your PhD or end of your postdoc contract. You might want to listen to this episode again to fully reflect the information, but also on previous episodes because all of them are somewhat centered around the future of work.
And that should be also insightful for you. So you can find your fillable workbook as linked in the show notes.
Remember, you are a PostdocTransformer, you are highly intelligent, well educated, a bachelor, master, and maybe you have already your doctor under your belt, or you are a postdoc. You are internationally experienced, fluent in English, a leader and expert in your prior research field. You're resilient, brilliant in adaptation and problem solving.
You are eager to bring in the transferable and monetizable skills needed in many companies to embrace the future and to become, or remain, an innovator in their markets.
Hey, Postdoc Transformer, are you curious to ask professors, principal investigators, visiting scientists, postdocs, PhD students, and candidates some in depth life and career guiding questions? But it feels cringe, so you end up not asking?
Buy our PostdocTransformation Card Game to have more fun and valuable insights in your journal club, lab, and mentoring meetings, lab rotations, during conferences, panels and Breaks at the Mensa.
You'll get 10 intriguing mentoring questions per career level. So 10 for PhD students, 10 for postdocs, 10 for professors, 10 for parental scientists, underprivileged and underrepresented and underserved scientists. Check them out with our discount coupon on the PostdocTransformation Shop, linked on postdoctransformation.
Do you want a transcript of our episode? And our episode sponsors answers to all six bold questions so that you can choose to apply. Do you want to nominate your potential employer of choice so that we can ask them our bold questions? For all of that, click on our links in our show notes and on our website, www.postdoctransformation. com. Remember to check your readiness to leap out of science and to enroll in our free email course Career Transition Made Simple.
Thanks for your attention. I'm Prof. Dr. Eleonore Soei Winkels, the host of your seasonal PostdocTransformation Show.
And once you have determined your readiness to leap and want to transition into business or industries, then you can enroll in your free email course with 10 actionable, bingeable email lessons until you start your job in business. You'll get 10 emails like this at zero cost.
1) How to leap out of science.
2) How to build your sustainable LinkedIn profile.
3) How to read social media and network.
4) How to research your favorite jobs and employers.
5) How to do information interviews to get insights.
6) How to create your customized applications with ChatGPT.
7) How to prepare your thesis from a business point of view.
8) How to apply to your favorite employers.
9) How to choose the right job offer.
10) How to prepare for your new job
Enroll now for free.
Hey, do you want to boost your PostdocTransformation and gain practical business experience? Click below to apply for a podcasting business internship with us!
Thank you for listening!
So, we are at the end of this episode, and I would love to have you, PostdocTransformers, to contribute to future seasons. We have a PostdocTransformation show newsletter where we inform about upcoming episodes, or we lay out the planning for the next seasons so that you are able to forecast who you want to ask as well as role models, or maybe you want to ask a couple of questions certain guest that is upcoming.
This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels
Leveraging podcasting for attracting the best students from all over the world
If you are a university chancellor, grad school dean, speaker, professor, have you ever wondered how to make your grad school stand out in the crowded landscape of academia?
Do you aim to attract the best master's students from all over the world to learn from and work with your professors so that your research remains globally recognized and well funded? Do you wish to repel bad applications which aren't tailored towards your grad school's research profile?
Now, let's talk about a powerful branding tool, podcasts. They're a game changer for higher education institutions. As a professor, active on TikTok, Instagram, LinkedIn, and a podcast host and producer of this Postdoc Transformation Show, I'm here to encourage all the graduate school representatives to think beyond the conventional marketing mechanism.
Instead of being one of many vendors, at a time limited grad school fair, why not create a podcast that showcases your grad school as the ultimate destination for the world's best masters students. Share inspiring and encouraging stories of your top PhD students, high profile alumni, your Your faculty and the incredible opportunities your grad school offers.
A podcast can be a window into your school's vibrant community. It's cutting edge research and unique experiences, and in times of AI generated marketing material, a podcast with your academic leaders. This would prepare your best candidates for the application.
Even better, you can support and make your current Ph. D. students and postdocs visible for their next career steps in academia or business. Remember, successful graduates elevate your grad school's reputation. So, if you are a university chancellor, grad school dean, speaker, professor, Consider this. By launching a podcast for your grad school, you can elevate your grad school's brand and tell aspiring scientists and employers what makes your grad school the best choice, with scalable, evergreen content.
If you're interested, forward this to your marketing representative and get our list of 30 sample episode titles customizable for your grad school podcast. And just enter an email address on my website, www. postdoctransformation. com as linked in the show notes. As a seasoned professor and podcaster, I'm also happy to strategize about how you can launch your grad school podcast on Podbean, the podcast hosting platform we use for the Postdoc Transformation Show, supporting scientists leaping into business.
Thank you for reading our full transcript of this episode.
For the PostdocTransformation show, we will interview industry experts, leaders in the corporate world, but also companies serving early career scientists leaping into business.
If you want to let us know who we should interview and bring into the show, please subscribe to our inner circle newsletter. In there you can share with us your career transition questions and suggest topics for future episodes.
This way, you will have a voice in our PostdocTransformation show.
If you value our show, please share your favorite episodes with your PhD besties,
follow us on socials and also let us know via direct message what you enjoyed!
We really appreciate positive reviews and stories on all social platforms and podcast players!
Why?
Because this show is for free, but we need sponsors to bring the show to you. So, please help us to help you on your PostdocTransformation.
All right, thanks for listening and I hope that you will watch our show and also listen to our show for the next episodes. And like I said, go back to the previous episodes. I think they have valuable insights for you.
We appreciate every one of you!
Until the next episode,
Cheers,
Eleonore & Team PostdocTransformation
Enroll in your free email course for your career transition into business! Especially emails no 2 & 3 focus on creating a LinkedIn profile and using LinkedIn to network for your career transition!
PostdocTransformation Show mug (buy 1 or get 3 for FREE)
Yeah, you are a grateful listener of our PostdocTransformer Show!
Do you want to support us in our mission to support underserved, underrepresented and underprivileged early career scientists in leaping into business?
Well, then get 3 mugs for free (we cover the costs and shipping), and you place them at your grad school and/or lab kitchen for your PhD peers. Just enter "3mugs" and "freeshipping" and you'll get a 100% discount. Thank you for investing your time into our PostdocTransformation!
