PostdocTransformation show for scienctists leaping into business
Get to know companies which hire people with a doctor title
Episode 0062 Shownotes
How to increase your career potential
for your future of jobs
Do you want to future-proof your career by understanding emerging job trends and the necessity of acquiring business-relevant skills - while you study?
In this episode of the PostdocTransformation show, you will get practical advice on personal branding based on your study and even research discipline and work experience like teaching in higher education.
You will learn about the value of leveraging LinkedIn for career exploration and visibility, and identifying side business ideas in line with the World Economic Forum's Future of Jobs Report 2025.
The episode also discusses key skills required for success, such as analytical thinking, resilience, leadership, and technological literacy.
Additionally, you can use our free business preparation quiz to check your startup readiness.
You are invited to our new internship opportunity in podcasting to help you gain practical experience and industry connections.
For your free career planning, check your readiness to leap, enroll in our email course for your career transition made simple, and plan your life with our calendar.
All linked in these show notes.
Subscribe to our weekly seasonal show on your favorite podcast platforms: Why? Postdoc scientists & PhD students / candidates will learn the basics for their career transition from research into business & industries AND will get to know a company that hires early career scientists!
About our PostdocTransformation show
Invest in your PostdocTransformation. Welcome to the seasonal show for scientists leaping into business. In every sponsored episode, we are happy to recommend employers of choice for you. Make sure to check your readiness to leap out of science with us for free, as linked in the show notes. For your career transition, we offer customized career transition e-courses and memberships, also at graduate schools all over the world.
Maybe yours too. And if your university isn't yet our customer, enroll in your free email course for career transition made simple as linked in the show notes. I'm your host, Professor Dr. Eleonore Soei Winkels, with my team who is rooting for you. And let's build your PostdocTransformation with this episode.
Announcement: Second podcast show #CreatingReorganized
[00:00:00] Thank you for listening to my PostdocTransformation Show. Maybe you want to leap out of science and start your own side business as a runway for your better future. Then you will benefit from my free business preparation quiz as linked in the show notes. If you want to organize your marketing and selling efforts, please also subscribe to my new video podcast show, Creating Reorganized.
[00:00:25] I share my tricks from creating this show, speak with business owners who run a podcast for their business, and learn from podcasting service providers about their tools boosting our businesses. My new video podcast show, CreatingReorganized, will also be a living example of applied industrial and occupational psychology for my students in real life.
[00:00:46] And now, let's get to this episode.
The Future of Work: A Reality Check for PhDs Leaving Academia
If you’re a PhD student in humanities, social sciences, or STEM, and you have about one year left before graduation, this episode is your wake-up call.
By the end of this episode, you’ll have:
1. A clear understanding of why future-proofing matters.
2. Practical ways to apply this to your studies or teaching.
3. Three LinkedIn post prompts you can adapt to boost your career visibility.
4. A side business idea inspired by the future of jobs report of 2025.
Hey there, PostdocTransformers! Welcome back to The PostdocTransformation Show, where we tackle the big questions about your career beyond academia. I’m your host, Prof. Dr. Eleonore Soei-Winkels, and I’m kicking off season 6 with some podcasting celebratory news!
Personal behind-the-scenes
I’ll put a chapter marker for you to skip my personal behind-the-scenes, I just want to be very transparent with you, as you are leaping into business, and may become a leader one day, you will need to make some tough profit-driven business decisions.
Since November 2024, I had a longer that planned season break, not only because I launched my new show CreatingReorganized, which is received very well and leading me to a new business model, as I am now helping founders and small business owners to market and sell sustainably via a videopodcast. Tada! Even though most of you have actually tried to help me get a foot in the door at your grad school, I was not able to secure a single booking for my paid career transition workshops for the past year. Meanwhile, I had lots of DMs from small business owners, who want to know, how I run all my video podcast marketing on social media.
And now, I can even proudly say, I have been featured by my podcast hosting and monetizing platform of choice, Podbean in their very own inhouse video podcast: PodbeanAmplified, wohoo! And please watch that Youtube video, as linked in the show notes, if you haven’t, this is how you can support me to sustain the PostdocTransformation!
Also, I wanted to consider the excellent results of my student consulting project, where three of my students (click here to catch them on LinkedIn, graduating in 2026: Sandrine Pover, Dicle Naziksoy and Elina Srebric) have mainly consulted me behind the scenes as the podcaster of the PostdocTransformation show.
And this is how I have planned this season 6:
A series of 8 episodes, so you can spirally reflect to future-proof your PhD, so make sure, you hit the subscribe button to not miss out on your future of work!
Commuting-friendly 30 min as opposed to the 1 hr long foundational and interview-based episodes, let’s see how this kick-off will be, but I would also consider this as a foundational episode.
Optimized ratio of free value for vs. advertisement as sustainable monetizing
Dear original PostdocTransformer, thank you for sticking around, through seasons 3-4-5, when I had my beloved interview series and got back on track to my 100 % retention rate by creating a mini-series from episodes 56-60.
This season 6 is a dovetailed mini-series with three recurring segments focusing on a) subtopics of the future-of Work, b) how to apply that to networking on LinkedIn and c) to build your future proof PhD (also applicable for Master or Bachelor)!
Ah, by the way, I assume, that you have already created a LinkedIn profile and are ready to welcome curious recruiters, when you start posting on LInkedin over the course of the next 8 episodes.
However, if you want me to record a LinkedIn Starter Workshop for you, and at an affordable price, just DM “LinkedInWorkshop”.
At zero cost, you can also just connect with me, Eleonore Soei-Winkels, and copy what I do on LinkedIn to become visible for my business pivot (you are literally catching me in the act, as I am building a video podcasting business fueled by my new CreatingReorganized show for the small business owner who wants to market and sell sustainably). I know, this is very meta and I am also very transparent of what I do on LinkedIn, LOL.
In line with my future-proofing circular economy strategy, I will inject my podcasting insights into my CreatingReorganized show and vice versa.
And future is my cue: Today we’re diving into the future of work—more specifically, the future of jobs and the skills you need to land them.
Sounds futuristic? It’s not. The future is already here, and if you’re graduating soon with a PhD, you need to prepare now. Let’s talk about how the business workplace landscape is shifting and why your research skills alone won’t be enough.
The Future of Work: A Reality Check for PhDs Leaving Academia
If you’re a PhD student in humanities, social sciences, or STEM, and you have about one year left before graduation, this episode is your wake-up call.
You are lucky, if you are still a bachelor or master student, as you can take this season 8 as a blueprint for aligning your studies and possibly side projects with your ideal first job after the degree!
The job market is shifting FAST, and whether you plan to stay in academia or leap into business, ignoring these trends is NOT an option.
The Future of Jobs Report 2025 just out in January, and let me tell you—it’s a mix of massive opportunity and serious risk.
Future Jobs Are Unpredictable, But Your Skills Shouldn’t Be
So let’s talk about where jobs are growing, which skills will make or break your career, and how YOU can position yourself for success.
Let's pause for a moment to respect those who sponsor this valuable episode. I want to share with you my best marketing agent. Serving my underprivileged, underrepresented and underserved audience, leads and clients is key for me. As an Asian working mom, business owner and professor in Germany. But I can't be marketing and selling all the time.
And I have to be mindful with my own resources. So I chose Podbean as my podcast hosting and monetizing provider. I'm on the unlimited plus platform. plan for our Postdoc Transformation Show and Creating Reorganized Show. With Podbean, your audience can inclusively listen and watch your podcast according to their visual and auditive needs.
You can also embed your customized podcast player on your external website or use one of the beautiful website templates. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, including Podbean also has an ads marketplace and you can easily attract and manage sponsors for dynamic ads, which are played out depending on your audience criteria.
This way you can serve your audience for free. Some of them become your clients eventually. but your advertising sponsors independently support you financially in each episode. See insightful stats per demographic and which episodes attracted most listeners so you can tailor your future episodes for your leads and clients and present suitable external ads.
If you want to try Podbean for your own podcasting, DM or email me Podbean so I can share my experience. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Podbean link.
Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.
Segment 1: What’s Happening to Jobs?
The world of work is changing at a historic pace.
78 million new jobs will be created by 2030, BUT 92 million jobs will disappear
So the question is—are you training for the jobs that will still exist? Most certainly you have not, but you can start your PostdocTransformation training now.
Future-proof industries that will see massive hiring include:
Tech & AI: Data Science, Machine Learning, Software Development
Green Economy: Renewable Energy, Environmental Engineering
Cybersecurity & Digital Infrastructure: Information Security, Network Specialists
Health & Social Work: Care Economy, Therapy, AI-driven Healthcare
On the flip side, clerical and administrative roles are disappearing. That means traditional "safe" jobs—like data entry, administrative assistants, and even some finance roles—are at high risk of automation.
Now, you might be thinking, Okay, but I have a PhD – the highest educational degree that the majority of people will never earn. What does this mean for me?
The good and bad news
Here’s the good news:
PhDs are trained problem-solvers, and problem-solvers will always be in demand.
The bad news?
If you don’t learn how to sell your skills in business language, companies will NOT see your value.
And the next hurts me, too, because I have been you —PhDs aren’t trained for adaptability. We’re trained to be deep specialists. And that’s a problem because businesses want interdisciplinary, tech-savvy problem solvers who can pivot quickly. I was lucky enough to have earned a PhD in neuroscience, and my tuition language was English. So that was an interdisciplinary and international graduate school experience with research stays abroad – but still I did not receive business training at that time. Also, I capitalized on the fact that I had to finish on time, because my scholarship was only granted for 36 months (which is a privilege, I know), so I coded all my research experiments by myself to be independent from the IT person who served the whole team. English and coding were in hindsight my transferable skills that qualified me for my first job as an IT analyst. No one in business until I was appointed as a professor for industrial and occupational psychology was interested in my theoretical research knowledge, LOL. All my research papers, posters, awards and certifications were colorful pictures – worthless in the business world. I still remember the look the HR person gave me, when she copied my original documents, LOL. Before I further digress, I just wanted to highlight that the skills and experience you are building today in the academia, aren’t necessarily the ones that help you leap into business. You need to adapt quickly.
[00:12:56] Let's pause for a moment to respect those who sponsor this valuable episode.
And did you know that we offer deep dive e-course workshops and memberships at graduate schools? Maybe also at yours in the future. Ask your graduate school coordinator, whether they want to book my services so that I can deliver them to you 24 seven, 365 on your mobile device.
And even better, if you get us paid by your grad school, we will pay you 50 percent recurring sales commissions.
So, you will earn money with us as we help you and your PhD besties to [00:05:00] transition into business. We can build our PostdocTransformation together.
Prompt engineering
Take this example: Prompt engineering—a job that didn’t exist a few years ago, but now pays six-figure salaries. AI tools like ChatGPT need experts who understand data, logic, and problem-solving. Who’s better equipped than a scientist? But if you’re not learning AI-driven skills, you might miss out. And by the way, the big AI companies actually hire PhDs for building their AI-models.
So what’s the takeaway? If you wait until your PhD is over to learn these skills, you’ll already be behind. You need to start today.
Or, don’t you fear to miss out on your future of work?
Hey, before we continue, we want to appreciate those who financed this valuable episode for you. I want to share with you my time and energy saver. As a professor for industrial and occupational psychology, I also teach about the future of work. And as a former IT strategy consultant, of course I embrace AI to be a future proof podcast producer of the PostdocTransformation Show and the CreatingReorganized Show.
Descript is the video and audio podcast podcast. editing tool of my choice. I pay for their creator plan and it's worth every dollar. Descript comes with an integrated professional remote recording studio for the best audio quality for your guests. For example, I record an hour interview with a guest or a solo, and instead of painstakingly Mistakenly doing a rough cut and deleting all the ums and uhs and filler words and rambling around which I did for hours, I now click on Descript AI, editing for clarity and my rough cut is done in seconds or a minute.
For fine tuning, I edit text instead of audio waves and I just insert all my pre recorded music intro, ads and outro, like this one, in a matter of minutes. Descript support closed captions, fine tuned AI driven summaries, chapter markers and titles, which I feed into my show notes and podcast hosts.
Descript even suggests the best clips for social media and the video editor automatically includes the synchronized speakers, cameras, and audio captions. I can also include stock graphics or pre recorded videos, and you can find all our short form examples on our Instagram and TikTok @postdoctransformation.
If you want to try out Descript for your own podcast editing, DM or email me Descript so I can share my experience and consult you. Please check it out on my link in the show notes. I only get a small financial reward if you become their customer using my Descript link.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Segment 2: The Skills You Need to Survive
The Future of Jobs Report pinpoints five core skills that will separate job winners from job losers:
1. Analytical Thinking & Problem-Solving – If you can break down relevant and complex problems in business, and solve them in a monetizing way, you’re golden. And monetizing is the key word here. You must develop business acumen, intrapreneurial thinking to be a valuable contributor in a company’s supply chain. And valuable means, you contribute to making more revenue than creating costs, hence increasing profit. When you deliver a return on investment, you give a company a reason for hiring and keeping you.
2. Resilience, Flexibility & Agility – Business moves fast. Can you adapt? I stand with both feet in academia and business. From my perspective, the corporate IT strategy consulting world moves faster than academia. But in my own business I am faster than in both worlds. That’s because corporate companies are like a huge ship that is navigating slower than a startup that resembles a smaller speedboat.
3. Leadership & Social Influence – Companies need people who can be thought and people leaders—not just do deep research. You must be a team member and possibly a team leader and how we are socialized in academia is rather toxic and even if not, it’s not how people in business work together, so you will probably experience a culture shock in your first job in business.
I want to share with you my number one lead generator, and you can start that even without a podcast. It's TypeForm and I use them to create free quizzes with open questions and multiple choice answers. I also predefined mandatory answers so I can qualify and score leads. Collect their email addresses for later nurturing.
I can brand my quizzes with my audio files, branch a given quiz based on the answers for the different target groups, and maybe sharing specific podcast episodes or other information, and automatically send them an email after submitting the quiz. I even include the a calendar invite for those leads who qualify specifically.
So, now I can help everyone on the surface and on a deep level for free and divert my own valuable time only to my high ticket leads. I collect all the data automatically after my initial setup as I have also integrated it. with my remaining tech stack. If you want to try out TypeForm for your own lead generation and qualification, DM or email me TypeForm so I can share my experience and consult you, please check it out via my link in the show notes.
Again, I only get a small financial reward if you become their customer using my Typeform link.
4. Technological Literacy – You don’t need to be a coder, but understanding and more importantly, strategizing how to use AI, automation, and data analytics in a company’s goal-directed way will put you ahead. For technological literacy, there are two important predecessor abilities: a) The ability to see the business and underlying tech stack serving the human customers as big picture or from a bird’s eye view. b) the ability to recognize the right technology experts and to build trust both ways with them. Only this way, you understand for which business problem, you need which data from which technological expert to decide on the way forward.
5. Curiosity & Lifelong Learning – The most valuable people are those who never stop learning. At least, in this skill, you will probably beat everyone else in your vicinity. But within your work time, you need to focus on what’s business relevant in your learning journey.
So, the big question is: Do you have these skills? If not—start upskilling now.
Here’s your actionable prompt:
Find resources to learn business analytics, leadership, or AI for non-tech professionals.
Let’s step back to get a bird’s eye view!
Alright, we’ve covered where jobs are growing, the most in-demand skills, and what you need to do NOW to get ahead.
Remember, you are not just a researcher. You are a highly trained thinker, communicator, and problem-solver. The business world needs you—if you can position yourself correctly.
Hey, before we continue, we want to appreciate those who financed this valuable episode for you.
If you want a relatively passive income, creating a paid e course as your service is a great option, especially if you are like me, an experienced teacher in higher education and now want to share even more knowledge and maybe also create a paid membership with live group meetings beyond the e course.
Offering an e course is a no brainer. Thinkific is an AI infused platform. Learning Management System, which is a dream for every educator. After setting up an e course or membership, you also need to market and sell your e course. And that's when lead generation with TypeForm and podcasting with Descript and Podbean can complement you well.
If you want to try out Thinkific for creating your own e course and membership, DM or email me at Thinkific, so I can share my experience and consult you. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Thinkific link.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Segment 3: Applying this to your studies or teaching
So how do you bring this into your PhD life today? Two ways:
For your own research: Future-proof your work by integrating emerging trends. If you’re in life sciences, look at bioinformatics. If you’re in social sciences, explore AI in behavioral analysis. Adding tech-driven elements makes your PhD more relevant to employers. Stay tuned for the upcoming episodes of this series where we will deep dive into specific emerging trends of the future of jobs.
For your teaching: If you supervise bachelor’s or master’s students, teach them to think ahead. How can you incorporate discussions about AI and automation in your field. Show them how to find and interpret hiring trends. This not only helps them but positions you as a forward-thinking mentor.
By doing this, you’re not just securing your future—you rise by lifting others up with you. And isn’t that the true spirit of academia?
Now, let’s make sure this isn’t just another good idea that you forget about. You need to start talking about your future-proofing efforts publicly, and LinkedIn is the perfect place.
Here are three post prompts to help you, and please make sure to watch my LinkedIn during this week, at least in the week, when I publish this episode. I will most probably adapt these posts for my own bachelor and master students of industrial and occupational psychology:
Self-reflection: “If my PhD in (FILL IN THE BLANK) ended tomorrow, would I be ready for the job market? What skills do I have beyond research? What’s my plan for adapting to the changing job landscape in industry (FILL IN THE BLANK)?”
Career exploration: “AI is changing hiring, from automated screening to skill-based job matching. How do you think this will impact PhDs in (FILL IN THE BLANK) looking for jobs in industry (FILL IN THE BLANK)? Let’s discuss!”
Personal branding: “Adaptability is my superpower. My PhD trained me to solve complex problems, and now I’m applying those skills to [Fill in the blank, AI, consulting, leadership, etc.]. Here’s how I’m preparing for the future of work (Fill in the blank).”
Now, if you need more #FutureOfWork inspiration, please also listen to our previous episodes:
Ep. 4 Future of work for new PhD holders in business
Ep. 22 Working out your future
Ep. 45 Your future of work is with AI
As linked in the show notes!
If you really write a post on LinkedIn, you can tag me to keep the conversation going!
In LinkedIn, it’s fairly easy to build a bridge into your future of work. Literally, on all shores there are people who want to share their experience – but you need to be cautious and qualify who you want to follow into your future of work.
If you are new to our show, or want more foundational career transition reflections, please listen to our dovetailed mini-series:
Ep. 56: Reorganize for your PostdocTransformation
Ep. 57: Embrace the future - appreciate your past
Ep. 58: Create a time capsule to let go of being a scientist
Ep. 59: Manifest your future - be the hero of your PostdocTransformation
Ep. 60: Build your bridge to your future of work
Let's pause for a moment to respect those who sponsor this valuable episode.
So far, you have learned all my favorite marketing and sales tools. Now, how can you bring all the data from your audience, leads, and clients together so you can serve them on a value ladder and for the long term? Even after multiple touchpoints with you, you want to remain on their mind for when they are ready to buy your service or product.
I am expanding my digital business. And I use ActiveCampaign as the centerpiece for all my services like email course, podcast, newsletter, show notes, websites, sales page, merch shop, forums, whatever it is as needed. As a former IT strategy consultant, I have high requirements on my tech stack and ActiveCampaign offers so many integrations to all my other apps.
I really use it daily. If you want to create your own digital business with various AI driven lead magnets and funnel options, DM or email me ActiveCampaign so I can share my experience and consult you. Please check it out via my link in the show notes. I only get a small financial reward if you become their customer using my ActiveCampaign link.
Segment 5: Build a side business around the future of job trends
Your expertise as a PhD gives you a unique edge to build a side business based on the future of jobs trends. Whether you have a background in qualitative or quantitative research, STEMM or social sciences, science-adjacent roles, or are aiming being employed or starting up your own business, here’s how you can leverage your skills:
For quantitative researchers: Develop AI-powered analytics consulting, helping businesses interpret workforce trends and hiring patterns using data-driven insights.
For qualitative researchers: Offer career storytelling services—helping professionals craft compelling narratives that AI-based hiring systems and recruiters understand.
For STEMM PhDs: Launch a tech-driven career coaching service specializing in future-proofing STEM careers with emerging technologies.
For social science PhDs: Create workshops and courses on adaptability, AI ethics in hiring, and workforce transformation for human-centered industries.
For science-adjacent professionals: Start a niche recruiting agency helping PhDs transition into business, connecting talent with companies seeking research expertise.
For startup-minded PhDs: Develop AI-driven job search tools, automation scripts for PhD hiring, or build niche career tech solutions.
Whichever category you fit into, the key takeaway is to monetize your knowledge of future job trends.
And if you want to learn how to turn this expertise into your business, go listen to CreatingReorganized, where I break down step-by-step strategies, my videopodcasting workflow to market and sell sustainably.
What's next?
Alright, let’s wrap up!
The future of jobs is uncertain, but your skills don’t have to be.
Apply this knowledge to your research and teaching today.
Use the LinkedIn prompts to position yourself as future-ready.
Think about launching a side business that prepares you for the future of jobs.
And if you want to take your business skills further, go listen to CreatingReorganized. That’s where I help you turn your expertise into an income stream, using video podcasting tools like
Podbean for hosting and monetizing,
Descript for video and audio editing,
Typeform for lead generation,
ActiveCampaign for customer relationship management,
website and email marketing automation,
Thinkific for building, marketing and selling e-courses and
Metricool for social media management and scheduling,
so that you can make money and live according to your vision of life.
If you found this episode helpful, share it, leave a review, and tag me on LinkedIn with your reflections!
Until next time—build your PostdocTransformation according to your vision of life!
Let's hold that thought for a quick appreciation of your business.
Are you wondering when and where you can get the attention of your audience? You always think you don't have the time to post on multiple social media platforms. I totally get you. I have been enjoying weeks of social media breaks, why I serve my audience with prepared content to be scheduled out as needed.
Ideally, you have just derived counter social media content from your one video podcast episode, but even without a podcast. With Metricool, you can create and schedule your own social media content in advance according to the best posting times based on your followers. If you want to schedule your content on social media, DM or email me Metricool so I can share my experience and consult you.
Please check it out via my link in the show notes. Again, I only get a small financial reward if you become their customer using my Metricool link.
Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.
Have you found this episode so far helpful for yourself? Well, maybe you can subscribe on YouTube, Spotify, Apple Podcasts, Podbean, or wherever you get our show. And also share this episode with your PhD bestie because that would encourage us to help the underprivileged, underrepresented, and underserved early career scientists leaping into business.
This would also ensure that you don't miss a future episode. Also, our subscription and listening numbers are key for finding the right sponsors for our show so that we can help you for free.
After this quick appreciation of our sponsors, we are now back in our insightful episode.
Workbook for your PostdocTransformation
How do you feel? Are you stressed out now? I've got you covered. Download our PostdocTransformation workbook as a fillable PDF and write down your answers, so you can make most of your remaining time towards your PhD or end of your postdoc contract. You might want to listen to this episode again to fully reflect the information, but also on previous episodes because all of them are somewhat centered around the future of work.
And that should be also insightful for you. So you can find your fillable workbook as linked in the show notes.
Remember, you are a PostdocTransformer, you are highly intelligent, well educated, a bachelor, master, and maybe you have already your doctor under your belt, or you are a postdoc. You are internationally experienced, fluent in English, a leader and expert in your prior research field. You're resilient, brilliant in adaptation and problem solving.
You are eager to bring in the transferable and monetizable skills needed in many companies to embrace the future and to become, or remain, an innovator in their markets.
Hey, Postdoc Transformer, are you curious to ask professors, principal investigators, visiting scientists, postdocs, PhD students, and candidates some in depth life and career guiding questions? But it feels cringe, so you end up not asking?
Buy our PostdocTransformation Card Game to have more fun and valuable insights in your journal club, lab, and mentoring meetings, lab rotations, during conferences, panels and Breaks at the Mensa.
You'll get 10 intriguing mentoring questions per career level. So 10 for PhD students, 10 for postdocs, 10 for professors, 10 for parental scientists, underprivileged and underrepresented and underserved scientists. Check them out with our discount coupon on the PostdocTransformation Shop, linked on postdoctransformation.
Do you want a transcript of our episode? And our episode sponsors answers to all six bold questions so that you can choose to apply. Do you want to nominate your potential employer of choice so that we can ask them our bold questions? For all of that, click on our links in our show notes and on our website, www.postdoctransformation. com. Remember to check your readiness to leap out of science and to enroll in our free email course Career Transition Made Simple.
Thanks for your attention. I'm Prof. Dr. Eleonore Soei Winkels, the host of your seasonal PostdocTransformation Show.
And once you have determined your readiness to leap and want to transition into business or industries, then you can enroll in your free email course with 10 actionable, bingeable email lessons until you start your job in business. You'll get 10 emails like this at zero cost.
1) How to leap out of science.
2) How to build your sustainable LinkedIn profile.
3) How to read social media and network.
4) How to research your favorite jobs and employers.
5) How to do information interviews to get insights.
6) How to create your customized applications with ChatGPT.
7) How to prepare your thesis from a business point of view.
8) How to apply to your favorite employers.
9) How to choose the right job offer.
10) How to prepare for your new job
Enroll now for free.
Hey, do you want to boost your PostdocTransformation and gain practical business experience? Click below to apply for a podcasting business internship with us!
Thank you for listening!
So, we are at the end of this episode, and I would love to have you, PostdocTransformers, to contribute to future seasons. We have a PostdocTransformation show newsletter where we inform about upcoming episodes, or we lay out the planning for the next seasons so that you are able to forecast who you want to ask as well as role models, or maybe you want to ask a couple of questions certain guest that is upcoming.
This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels
Leveraging podcasting for attracting the best students from all over the world
If you are a university chancellor, grad school dean, speaker, professor, have you ever wondered how to make your grad school stand out in the crowded landscape of academia?
Do you aim to attract the best master's students from all over the world to learn from and work with your professors so that your research remains globally recognized and well funded? Do you wish to repel bad applications which aren't tailored towards your grad school's research profile?
Now, let's talk about a powerful branding tool, podcasts. They're a game changer for higher education institutions. As a professor, active on TikTok, Instagram, LinkedIn, and a podcast host and producer of this Postdoc Transformation Show, I'm here to encourage all the graduate school representatives to think beyond the conventional marketing mechanism.
Instead of being one of many vendors, at a time limited grad school fair, why not create a podcast that showcases your grad school as the ultimate destination for the world's best masters students. Share inspiring and encouraging stories of your top PhD students, high profile alumni, your Your faculty and the incredible opportunities your grad school offers.
A podcast can be a window into your school's vibrant community. It's cutting edge research and unique experiences, and in times of AI generated marketing material, a podcast with your academic leaders. This would prepare your best candidates for the application.
Even better, you can support and make your current Ph. D. students and postdocs visible for their next career steps in academia or business. Remember, successful graduates elevate your grad school's reputation. So, if you are a university chancellor, grad school dean, speaker, professor, Consider this. By launching a podcast for your grad school, you can elevate your grad school's brand and tell aspiring scientists and employers what makes your grad school the best choice, with scalable, evergreen content.
If you're interested, forward this to your marketing representative and get our list of 30 sample episode titles customizable for your grad school podcast. And just enter an email address on my website, www. postdoctransformation. com as linked in the show notes. As a seasoned professor and podcaster, I'm also happy to strategize about how you can launch your grad school podcast on Podbean, the podcast hosting platform we use for the Postdoc Transformation Show, supporting scientists leaping into business.
Thank you for reading our full transcript of this episode.
For the PostdocTransformation show, we will interview industry experts, leaders in the corporate world, but also companies serving early career scientists leaping into business.
If you want to let us know who we should interview and bring into the show, please subscribe to our inner circle newsletter. In there you can share with us your career transition questions and suggest topics for future episodes.
This way, you will have a voice in our PostdocTransformation show.
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Why?
Because this show is for free, but we need sponsors to bring the show to you. So, please help us to help you on your PostdocTransformation.
All right, thanks for listening and I hope that you will watch our show and also listen to our show for the next episodes. And like I said, go back to the previous episodes. I think they have valuable insights for you.
We appreciate every one of you!
Until the next episode,
Cheers,
Eleonore & Team PostdocTransformation
Enroll in your free email course for your career transition into business! Especially emails no 2 & 3 focus on creating a LinkedIn profile and using LinkedIn to network for your career transition!
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