This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels
Leveraging
podcasting for attracting the best students from all over the world
If you are a
university chancellor, grad school dean, speaker, professor, have you ever
wondered how to make your grad school stand out in the crowded landscape of
academia?
Do you aim to attract the best master's students from all over the
world to learn from and work with your professors so that your research remains
globally recognized and well funded? Do you wish to repel bad applications
which aren't tailored towards your grad school's research profile?
Now, let's talk about a powerful
branding tool, podcasts. They're a game changer for higher education
institutions. As a professor, active on TikTok, Instagram, LinkedIn, and a
podcast host and producer of this Postdoc Transformation Show, I'm here to encourage
all the graduate school representatives to think beyond the conventional
marketing mechanism.
Instead of being one of many
vendors, at a time limited grad school fair, why not create a podcast that
showcases your grad school as the ultimate destination for the world's best
masters students. Share inspiring and encouraging stories of your top PhD
students, high profile alumni, your Your faculty and the incredible
opportunities your grad school offers.
A podcast can be a window into your
school's vibrant community. It's cutting edge research and unique experiences,
and in times of AI generated marketing material, a podcast with your academic
leaders. This would prepare your best candidates for the
application.
Even better, you can support and
make your current Ph. D. students and postdocs visible for their next career
steps in academia or business. Remember, successful graduates elevate your grad
school's reputation. So, if you are a university chancellor, grad school dean,
speaker, professor, Consider this. By launching a podcast for your grad school,
you can elevate your grad school's brand and tell aspiring scientists and
employers what makes your grad school the best choice, with scalable, evergreen
content.
If you're interested, forward this to your marketing representative and get our list of 30
sample episode titles customizable for your grad school podcast. And just enter
an email address on my website, www. postdoctransformation. com as linked in
the show notes. As a seasoned professor and podcaster, I'm also happy to
strategize about how you can launch your grad school podcast on Podbean, the
podcast hosting platform we use for the Postdoc Transformation Show, supporting
scientists leaping into business.