PostdocTransformation show for scienctists leaping into business  

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Episode 0059 Shownotes

Manifest your future - be the hero of your PostdocTransformation

If you need encouragement for leaving academia, listen to this episode of the PostdocTransformation show for creating a personal and professional manifest according to your vision of life, outlook, values, skills, challenges, and deriving your action plan. You learn how to apply the marketing strategy StoryBrand framework by Donald Miller on yourself, so you can become the hero of your PostdocTransformation. You don't have to leap out of science alone, take advantage of your mentors, networking, business preparation, and use various free and paid career transition resources as needed. This episode is designed to empower PhD and postdoc scientists by offering strategies to overcome uncertainties and change the narrative for a successful and sustainable PostdocTransformation.

For your free career planning, check your readiness to leap, enroll in our email course for your career transition made simple, and plan your life with our calendar. 

All linked in these show notes.

Subscribe to our weekly seasonal show on your favorite podcast platforms: Why? Postdoc scientists & PhD students / candidates will learn the basics for their career transition from research into business & industries AND will get to know a company that hires early career scientists! 

About our PostdocTransformation show

Invest in your PostdocTransformation. Welcome to the seasonal show for scientists leaping into business. In every sponsored episode, we are happy to recommend employers of choice for you. Make sure to check your readiness to leap out of science with us for free, as linked in the show notes. For your career transition, we offer customized career transition e-courses and memberships, also at graduate schools all over the world.

Maybe yours too. And if your university isn't yet our customer, enroll in your free email course for career transition made simple as linked in the show notes. I'm your host, Professor Dr. Eleonore Soei Winkels, with my team who is rooting for you. And let's build your PostdocTransformation with this episode. 

Announcement: Second upcoming podcast show #CreatingReorganized 

[00:00:00] Thank you for listening to my PostdocTransformation Show. Maybe you want to leap out of science and start your own side business as a runway for your better future. Then you will benefit from my free business preparation quiz as linked in the show notes. If you want to organize your marketing and selling efforts, please also subscribe to my new video podcast show, Creating Reorganized.

[00:00:25] I share my tricks from creating this show, speak with business owners who run a podcast for their business, and learn from podcasting service providers about their tools boosting our businesses. My new video podcast show, CreatingReorganized, will also be a living example of applied industrial and occupational psychology for my students in real life.

[00:00:46] And now, let's get to this episode.

[00:01:57] Writing Your Career Manifest

[00:01:57] Eleonore: I want to dive into a topic that will especially be meaningful. 

[00:02:02] If you are on the verge of making that leap from academia to the business world. 

It's about writing a manifest. Not just any manifest, but one for your personal and professional transition. in the second half of this episode, we will even transfer a marketing concept called StoryBrand framework by Donald Miller to your own situation so that you can become the hero of your PostdocTransformation. This episode is value packed with a lot of prompts. And if you want to have a template then let us know via subscribing to our PostdocTransformation Show inner circle email list, and then and we will send you a manifest template. 

[00:02:49] Importance of a Manifest

[00:02:49] Eleonore: You might wonder, why would I need a manifest for my career transition? Well, here's the thing. When we think about transitions, especially from moving from academia into the business world, there's a lot of uncertainty self-doubt and sometimes even fear. Possibly you'll feel alone. Because you have not yet unveiled your plan to leave. you are anxious to disappoint your supervisor or lose the respect of your team members or your peer group, or even dissapoint your family. 

[00:03:26] writing a manifest can be your guiding light for low times. And trust me. There will be a lot of low times. this is something that would come in handy. A powerful tool to anchor your intentions, to articulate your values and shape the direction you want to take. 

[00:03:45] It's a blend of a vision and strategy, all my home turf, personalized for your own PostdocTransformation. 

[00:03:53] And if you haven't yet listened to a very first episode, how to check your readiness to leap out of science with 15 yes and no questions to help you find your new future of work. And if that's in business on industries, This episode is very powerful. If it's not, you want to stay in academia. Then at least you've been systematic and and reflective in your planning.

Let's pause for a moment to respect those who sponsor this valuable episode. I want to share with you my best marketing agent. Serving my underprivileged, underrepresented and underserved audience, leads and clients is key for me. As an Asian working mom, business owner and professor in Germany. But I can't be marketing and selling all the time.

And I have to be mindful with my own resources. So I chose Podbean as my podcast hosting and monetizing provider. I'm on the unlimited plus platform. plan for our Postdoc Transformation Show and Creating Reorganized Show. With Podbean, your audience can inclusively listen and watch your podcast according to their visual and auditive needs.

You can also embed your customized podcast player on your external website or use one of the beautiful website templates. You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, including Podbean also has an ads marketplace and you can easily attract and manage sponsors for dynamic ads, which are played out depending on your audience criteria.

This way you can serve your audience for free. Some of them become your clients eventually. but your advertising sponsors independently support you financially in each episode. See insightful stats per demographic and which episodes attracted most listeners so you can tailor your future episodes for your leads and clients and present suitable external ads.

If you want to try Podbean for your own podcasting, DM or email me Podbean so I can share my experience. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Podbean link.

Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.

[00:06:21] Steps to Create Your Manifest

[00:06:21] Eleonore: Let's define what a manifest is. 

[00:06:24] You might have heard the term in different contexts. Today we're talking about a professional and personal manifest for yourself. It's awritten declaration of your goals, your values and the principles that will guide you as a step into the next phase of your life. Think of it as a roadmap for your own PostdocTransformation. This isn't a vague wishlist of what you hope happens in your career or life, a manifest is something far more intentional. It's about claiming your future, aligning it with your present actions and recognizing that past experiences do shape the direction you're moving. in. So my own students hopefully would recognize that as a distinction between top down versus bottom up processing. 

[00:07:15] So one question is why is it important, especially for postdoc or PhD scientists leaping into the business world? 

[00:07:23] Well, in academia you've likely had a structured path where your where your research and results guide you the way, but in business, that structure is less defined. You're not just applying for jobs. You are rebranding yourself. And that's why it's also so important to have this identity as a scientist away somewhere so that as you open up to embrace your new identity in the business world, So this rebranding is important. You need to learn a new language, figure out your new position in new landscape for you. And Dr. Emily Rosenthal also talked about it in her interview episode number 27, transitioning from research into business, which we which we will link in the show notes. writing a manifest is your opportunity to take control of this transition, to take agency. 

[00:08:24] So to speak, so that it's not happening to you, but for you. Okay. You're not just a passenger on this journey,

[00:08:32] but own your PostdocTransformation by being in the driver's seat. Just as I have mentioned in episode 57. brace your future. Appreciate your past, which I will also link in the show notes. And here's what I have learned both by my own PostdocTransformation and from coaching others. Without a clear sense of where you want to go. It's easy to feel lost, overwhelmed, and unsure about what steps to take next. A little bit storytelling, as you can see from my LinkedIn profile. After my PhD in neuroscience, worked at Aldi south, the grocery discounter as an IT analyst. And I know that sounds farfetched being a psychologist, being a neuroscientist, but this is my path. And we offered weekly specials in the ALDI stores. So just imagine someone walking into the store, if a customer has no plan of what is really needed in the household, then every weekly special seems attractive. And maybe you can already relate to that. How many ever bought something that is a special, but you need it, but because it's so nicely displayed, you just buy it. So. It's an open secret that sales and also profits are bigger for the specials then for the usual groceries, which is not so good for the customer. It's better for Aldi south. 

[00:10:01] Okay. And the same applies to your own situation. if you don't know why you want your career transition,  you will be blinded, by the various industries and job roles. Or even won't be able to see future-proof opportunities. And I want you dear PostdocTransformer to easily say no to things that are not according to your vision of life. Otherwise, you will say yes to every new shiny object, like, you know, You read about UX user experience, and then you want to do that because you have heard a lot of people doing that, but it's not the best fit for you. to know why it should be the best fit for your own 

[00:10:45] PostdocTransformation okay. Uh, likewise, maybe you get a job offer that is superficially, the straw you need. And I know being jobless for many months will make you vulnerable and needy and, you know, might break you, and that's why you need to build your bridge for your future in our next episode. So stay tuned. 

Preparation is everything!

[00:13:23] Eleonore: Okay. I want you to be prepared. And to not be desperate. And that's why time is your friend. You have to prepare your own PostdocTransformation. 

[00:13:36] our episode, your manifest provides clarity in the midst of that uncertainty. allows you to outline your vision, set realistic goals and focus on principles that guide your decision-making. Think of it as a checklist so that you can always compare the description and thinking of. I have to have enough points to apply. 

[00:13:59] I'm not going to apply to every job I see. talking about goals, listen, back to the episode 57, embrace your future, appreciate your past, where we also talked about goal setting and you'll find this episode linked in the show notes. So how'd you go about writing your own manifest? 

[00:12:56] Let's pause for a moment to respect those who sponsor this valuable episode.

And did you know that we offer deep dive e-course workshops and memberships at graduate schools? Maybe also at yours in the future. Ask your graduate school coordinator, whether they want to book my services so that I can deliver them to you 24 seven, 365 on your mobile device. 

And even better, if you get us paid by your grad school, we will pay you 50 percent recurring sales commissions.

So, you will earn money with us as we help you and your PhD besties to [00:05:00] transition into business. We can build our PostdocTransformation together.

Hey, before we continue, we want to appreciate those who financed this valuable episode for you. I want to share with you my time and energy saver. As a professor for industrial and occupational psychology, I also teach about the future of work. And as a former IT strategy consultant, of course I embrace AI to be a future proof podcast producer of the PostdocTransformation Show and the CreatingReorganized Show.

Descript is the video and audio podcast podcast. editing tool of my choice. I pay for their creator plan and it's worth every dollar. Descript comes with an integrated professional remote recording studio for the best audio quality for your guests. For example, I record an hour interview with a guest or a solo, and instead of painstakingly Mistakenly doing a rough cut and deleting all the ums and uhs and filler words and rambling around which I did for hours, I now click on Descript AI, editing for clarity and my rough cut is done in seconds or a minute.

For fine tuning, I edit text instead of audio waves and I just insert all my pre recorded music intro, ads and outro, like this one, in a matter of minutes. Descript support closed captions, fine tuned AI driven summaries, chapter markers and titles, which I feed into my show notes and podcast hosts.

Descript even suggests the best clips for social media and the video editor automatically includes the synchronized speakers, cameras, and audio captions. I can also include stock graphics or pre recorded videos, and you can find all our short form examples on our Instagram and TikTok @postdoctransformation.

If you want to try out Descript for your own podcast editing, DM or email me Descript so I can share my experience and consult you. Please check it out on my link in the show notes. I only get a small financial reward if you become their customer using my Descript link.

After this quick appreciation of our sponsors, we are now back in our insightful episode.

Plan your academic year with our PostdocTransformation calendar 

(and we gift you a free mug as a true supporter)

1) Vision of your life

[00:14:17] Eleonore: I like to break it down into six key elements, but number one, would be vision of life, like often sign of my episodes, build your PostdocTransformation according to your vision of life. I really mean it, this is the big picture idea of what your family, your friends and the people you love, 

[00:14:35] should experienced with you when you are old? 

[00:14:40] So in hindsight, what will they tell about you when you're dead. Will you have kids will they, as adults like to spend quality time with you because you were also there for them when they were little, when they needed you. Or will they come to your house only because of your spouse who cared more for them, while you thrived in other things. Your job or whatever it is. 

[00:15:07] Talking about job. You need to also think about greedy jobs versus non greedy jobs. And if the term greedy job in the context of juggling work and life rings no bell. I strongly encourage you also to listen to our previous episode number 51 satisfaction with your children and career. as linked in the show notes. 

[00:15:28] Why that matters. if you have no partner at the moment or you and your spouse have not yet children. Well, These are turning points of your life. And it's hard to live according to your vision of life. When you have already invested in buying a company or hate running it, or you are expected to work crazy hours often abroad. While these examples seem far fetched for you right now, in hindsight, they had predecessor roads towards these positions. 

[00:16:01] The clearer you are in your vision of life. The more or less tempting will be a promotion and recommendation for the partner track or,top global consulting company. And that's why this strength in the stance of what is good for you or not according to your vision on life. 

[00:16:21] This is really important so that you can. Take on a less glorious job in a family friendly company with moderate or little employee turnover rate because that's at the end. What matters. 

[00:16:35] But whatever matters to you, this is something that you have to discern. I cannot tell you what you need. I just want you to make an informed decision based on your own values. 

2) Outlook

[00:19:03] Eleonore: Now that we've talked about the vision, which is like at the end of your life. There's also the little sibling, which is called the outlook. 

Number two, where do you want to be in the next years? And I know this is a question that in job interviews, Everyone dislikes, but the thing is for your own orientation, it is a great question. what does your ideal future in the business world look like? What kind of work excites you? 

[00:19:34] What kind of roles do you want to play in your new industry? Don't be afraid to dream big here, but also keep in mind that your first job in business won't be your last one. Likewise, You first business model. 

[00:19:49] Won't be your last business model. So you can be bold and experiment. If you are young enough. For your other personal goals and just to mention the elephant in the room, of course, I want to highlight the concept of social egg freezing as mentioned in our episode, 51 satisfaction with your children and career linked in the show notes. 

[00:20:13] And if your thoughts on possible business roles are blank. Well, I recommend listening to episodes 18 and 19, where we discuss also business roles, requiring research and teaching skills,

[00:20:28] or just and if you want to listen to inspiring role models who made the leap and thrived. As directors in consulting or other corporate companies, please check out our numerous interviews. as linked in the show notes. And if you And if you want to connect with them and don't know how to, we are planning an advent, calendar highlighting them and you can easily comment and connect with them to learn more for your own PostdocTransformation. 

I want to share with you my number one lead generator, and you can start that even without a podcast. It's TypeForm and I use them to create free quizzes with open questions and multiple choice answers. I also predefined mandatory answers so I can qualify and score leads. Collect their email addresses for later nurturing.

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Again, I only get a small financial reward if you become their customer using my Typeform link.

3) Core Values and Skills  

[00:20:57] Eleonore: Number three values. You need to identify your own core values. These are the non-negotiables that you want to carry with you from academia to business, it could be things like innovation, integrity, work-life balance or inclusivity. These values should guide your decisions and help choose opportunities. And determine how you want to lead or contribute to a team. Again, if you are new to our show, listened to our first episode where we also talk about values. And maybe you even want to listen to it again. Now with more months into your PostdocTransformation. It will be maybe even more insightful today. 

[00:21:45] number four, it's about skills and strengths. 

[00:21:48] So think about the skills you have gained through your academic journey, which of these are transferable to the business world. And that's why we also talk about transfering a, marketing concept to your own situation in part two of this episode. So think about your transferable skills. Maybe it's problem solving, critical thinking project management, or even public speaking science communication. This is where you start to see how your academic experience will fuel your future success in business. 

[00:22:23] And especially in our future of work episodes, 

[00:22:26] we also we also discussed future skills that are in high demand. So if you have no idea, which of your transferable skills are also high in demand. Listen to that episode, which we will link in the show notes. 

[00:26:45] Eleonore: about planning with deadlines. you also think of a calendar, like our PostdocTransformation calendar, where you can plan with deadlines so you can track your progress.

5) Challenges and Action Plan

[00:24:25] Eleonore: five challenges. You have to be honest with yourself. I mean, I think most of us scientists are resilient because this is. How the academic name of the game is right. So. the hurdles you anticipate facing as you are transitioning into business? Well, there are some hurdles, but they're all manageable. 

[00:24:47] I would So it could be learning a new jargon. It could be developing a new network on LinkedIn. It could be stepping into an expert and leadership roles, you've never held before. Naming your challenges and fears upfront helps you to demystify them. and And talking about fears. You must tame them before you leap into business. Do you fear sacrificing passion when you leap into business after your PhD or post-doc,

[00:25:16] do you ask yourself whether career growth in businesses equal for you as an underrepresented underprivileged and underserved human? 

[00:25:23] Do you fear the cultural adjustments at a business working place? Maybe you fear losing your academic credibility or making the wrong decision or not finding enough purpose? Maybe you're anxious about the fast pace or too steep learning curves in business. 

[00:25:43] Whatever it is, there are many more fears to come. Listen to our two episodes, helping you identify and tame your fierce as linked in the show notes. 

[00:25:53] Number six action plot. break it down into actionable steps. What's the first thing that you need to do. networking on LinkedIn? And even before, is it creating a profile on LinkedIn, maybe it's reaching out to potential mentors in the industry, or perhaps you need to invest personal time and professional development, like learning a new business skill or software, taking a leadership course. Or whatever it is, this plan should be specific with deadlines. 

[00:26:25] So you can track your progress. Especially, if you want to look into LinkedIn, idea about doing that. This is my plug to invite you to our free email course for your career transition made simple as you will find actionable advice for LinkedIn in there as linked in the show notes, of course. 

Hey, before we continue, we want to appreciate those who financed this valuable episode for you.

If you want a relatively passive income, creating a paid e course as your service is a great option, especially if you are like me, an experienced teacher in higher education and now want to share even more knowledge and maybe also create a paid membership with live group meetings beyond the e course.

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If you want to try out Thinkific for creating your own e course and membership, DM or email me at Thinkific, so I can share my experience and consult you. Please check it out via my link in the show notes. I only got a small financial reward if you become their customer using my Thinkific link.

After this quick appreciation of our sponsors, we are now back in our insightful episode.    

[00:28:58] Writing Your Manifest

So these are the six points I want you to think of writing your manifest. Number one, your vision of life. 

[00:29:06] Number two, your outlook. 

[00:29:08] Number three, your values. 

[00:29:11] Number four, your skills and strengths. 

[00:29:14] Number five, your challenges. 

[00:29:17] number six, your action plan. 

[00:29:19] writing the manifests is only half of the journey. The real power comes in, reviewing it, refining it and living by it so that you can have an ongoing PostdocTransformation according to your vision of life. I recommend printing it. 

[00:29:36] And if you And if you like, you can find our manifest template by joining our email list, the inner circle of the PostdocTransformation Show. We linked to it in the show notes. 

[00:29:49] This manifesto is not something that you write once and forget about it. As you grow, as you learn and encounter new challenges, your your manifest should evolve with you.

[00:30:00] And don't hesitate to share it with your mentors, your friends and colleagues. 

[00:30:05] If they are with you, if they stand behind you, they can provide feedback, hold you accountable and even introduce you to new perspectives you not considered.

[00:30:17] The StoryBrand Framework

[00:30:17] Eleonore: I want to switch gears and show you why being or becoming interdisciplinary is so powerful. And I want you to understand transferring. I want to introduce you to a marketing strategy, which is called StoryBrand framework by Donald Miller. 

[00:30:36] Just provide the context here. If a business is trying to market itself, this this framework is really insightful. And in this episode, we're flipping that script and applying that to you. To your career transition situation for so you can see yourself as the hero of your own PostdocTransformation. 

I'll start by asking you something. Have you ever written about yourself as if you were the hero of a story? And I'm not talking about a typical resume or CV. The story where you are the protagonist, the hero overcoming challenges, solving problems and reaching your goals. 

[00:31:17] If not, you're really missing out on a powerful exercise today. We're going to guide you through that process, which is called the story brand framework. 

[00:31:28] So this is something I personally wish I had known when I made my own transition out of academia into business 2008. It's easy to get stuck in a place, where are unsure of what your next steps could be and the story brand. Framework will help you find that clarity. Just to give an explanation why? 

[00:31:50] I didn't know it 2008. Well, I started psychology. I did my PhD in neuroscience. I had no business foundation whatsoever. So At that time, I thought. 

[00:32:02] Great products, great services speak for themselves and they don't need promotion and marketing to get sales. 

[00:32:10] if I had known that I would have probably been able to market myself much better into business. 

[00:34:08] Eleonore: Here's how you can use the StoryBrand framework to manifest your own PostdocTransformation there are seven elements to the framework and we're going to apply each one to your career. So, 

[00:34:19] Get ready because you are going to write the most important story of all. That's your own origin story of why you now leap into business. 

[00:34:32] Seven elements. 

[00:34:33] Your Heroic Journey

[00:34:33] Eleonore: We started with number one, the hero. And that's you. every great story, there's a hero. And are the hero of your own PostdocTransformation, you have skills, knowledge, and a unique set of experiences, that you've been gaining from your years in academia. But as a hero, you're also challenged. You are facing a challenge. That is transitioning into business at that can feel daunting. 

[00:35:02] I understand that. Been there, done that. So take a moment right now and picture yourself as the hero of your own. PostdocTransformation. And that is not just a daydream. It's the foundations for how you will make decisions and take action. 

[00:35:18] Moving forward. 

[00:35:19] And here's a question for you to consider. What is your vision of life that you have for yourself as a hero of your own PostdocTransformation, picture it, writing it down. I actually have a wallpaper. Like two meters long, where I scribble down everything that is part of my vision of life. 

Let's pause for a moment to respect those who sponsor this valuable episode.

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[00:35:42] Identifying Challenges and Finding Guides

[00:35:42] Eleonore: Number two, the problem. 

[00:35:44] So essentially what is standing in your way in every story, the hero faces a challenge or a problem that you need to solve. Okay. For you. The problem might be uncertainty about how to transition out of academia. Maybe you feel like you don't have the right business skills or you're not sure how to leverage your PhD into a non-academic role. 

[00:36:08] What are your obstacles? Write them down. And here's hero has obstacles that is normal it's part of the journey. And that really makes you unique. All the others are scientists. who remain in science, but you are the one leaping where you are today into whatever you will do tomorrow. Okay. 

[00:36:30] And that makes you even more powerful because it's making you unique and you recognize those challenges and taketake them head on. 

[00:36:38] 

[00:36:39] Eleonore: here's your writing prompt. What is the biggest challenge standing between you and the and your future self.

[00:36:46] Number three, the guide find your mentor or mentors. The good news is that the hero doesn't have to do it alone. 

[00:36:56] You can have a guide in the StoryBrand framework, the guide helps the hero overcome the challenge. And for you, this guide could be a mentor, a coach. A podcast maybe. Oh, and I hope it's that PostdocTransformation Show for scientists leaping into business. Just like you. Or a community of like-minded people going through the same process. Your PhD besties maybe. And don't forget to share the whole show with them. 

[00:37:26] As your guide, my role today is to help you to see the path forward. And I want you to think about also who else can be your guide, who else can give you advice, help you map out your next steps? And could be there also for your support. 

[00:37:44] writing prompt, 

[00:37:44] who are who are your guides and what resources do you have access to that would help you through this transition? I strongly recommend listening to our many inspiring PostdocTransformation Show interviews with scientists who thrive in business today. 

[00:38:01] Crafting Your Roadmap

[00:38:01] Eleonore: Number four, the plan. Craft your roadmap. Now, every great guide gives the hero a plan. That's what I do as well. The plan is a simple, actual roadmap to success for you. This plan might involve identifying transferable skills, networking with people in your target industry and gaining business experience, maybe 

[00:38:25] Eleonore: maybe it's creating a timeline in your PostdocTransformation calendar for your job transition. You can download that now via the link in the show notes, or you can also launch your own business.

[00:38:37] Eleonore: And don't forget to also listen to our episode. What makes a scientist a great entrepreneur? Because I really do think that you should not just consider being employed outside of academia in business, but instead you should also think about, start up your own business as well? 

[00:38:56] Speaker 24: Let's pause for a moment to respect those who sponsor this valuable episode.

[00:39:08] Speaker 25: Let's hold that thought for a quick appreciation of your business. Are you wondering when and where you can get the attention of your audience? You always think you don't have the time to post on multiple social media platforms. I totally get you. I have been enjoying weeks of social media breaks while I served my audience with prepared content to be scheduled out as needed.

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[00:40:03] Please check it out via my link in the show notes. Again, I only get a small financial reward if you become their customer using my Later link.

[00:40:17] Speaker 26: Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.

[00:40:31] Eleonore: Your plan does not need to be complex. It needs to be clear and manageable. So here's your writing prompt. 

[00:40:38] Write down three specific actions you can take over the next month or year to move. move closer to your goal. if you don't have a calendar for next year, feel free to download our PostdocTransformation Show calendar. As mentioned in our episode, 56, reorganize for your PostdocTransformation. 

[00:40:57] Again, it's linked in the show notes. 

[00:40:59] Number five, the call to action. 

Let's hold that thought for a quick appreciation of your business. 

Are you wondering when and where you can get the attention of your audience? You always think you don't have the time to post on multiple social media platforms. I totally get you. I have been enjoying weeks of social media breaks, why I serve my audience with prepared content to be scheduled out as needed.

Ideally, you have just derived counter social media content from your one video podcast episode, but even without a podcast. With Later, you can create and schedule your own social media content in advance according to the best posting times based on your followers. If you want to schedule your content on social media, DM or email me Later so I can share my experience and consult you.

Please check it out via my link in the show notes. Again, I only get a small financial reward if you become their customer using my Later link.

Thanking our advertisers for their financial support, we are happy to return to our inspiring episode.

Have you found this episode so far helpful for yourself? Well, maybe you can subscribe on YouTube, Spotify, Apple Podcasts, Podbean, or wherever you get our show. And also share this episode with your PhD bestie because that would encourage us to help the underprivileged, underrepresented, and underserved early career scientists leaping into business.

This would also ensure that you don't miss a future episode. Also, Our subscription and listening numbers are key for finding the right sponsors for our show so that we can help you for free. 

After this quick appreciation of our sponsors, we are now back in our insightful episode.

[00:41:01] Taking Action and Visualizing Success

[00:41:01] Eleonore: It's time to move. All right. You're the hero. So let's start the part where you stop thinking and start doing. 

[00:41:10] The call to action in the StoryBrand framework is what pushes the hero to take the leap. And in your career transition, this might mean sending out those those first few job applications. 

[00:41:23] Asking someone for an informational interview or maybe even creating your LinkedIn profile, if you haven't yet. If you need free guidance enroll in our free email course for your career transition made simple. 

[00:41:35] In one of these emails, we outline how you can show with your LinkedIn profile, that you are ready to leap into business. 

[00:41:43] So here's your writing prompt. What's one bold action you can take this week next month, or even next year to move the needle in your career transition. 

[00:41:55] Number six success. Imagine your PostdocTransformation. now let's talk about the fun part. What success looks like for you. In every story, the hero reaches a point of transformation where they've overcome the challenges and achieve the goals. And for you. In your PostdocTransformation success might mean landing an entry or expert role in a company that values your research background or launching your own consulting business. 

[00:42:31] And maybe it's even becoming the thought leader you've always wanted to be. 

[00:42:35] But here's the key. You need to be able to visualize this success, picture it clearly, and don't be afraid to dream big. Here's our writing prompt. What does success look like for you in your PostdocTransformation? 

[00:42:50] How does it feel? 

[00:42:52] Number seven: Failure. Let's talk about what is at stake. In every story, if the hero doesn't take action, there's a cost. Maybe they stay stuck, miss out on opportunities or live with regret. I know that sounds a little bit tough. But it's important to think about what happens if you don't take action on your PostdocTransformation. Okay. Here's your writing prompt. What's at stake. 

[00:43:24] If you don't make this first step. What would you miss out? When you don't have your PostdocTransformation according to your vision of life. And the more adverse, this is, the more is the more you will be determined to be successful in your ongoing PostdocTransformation. 

Remember, you are a PostdocTransformer, you are highly intelligent, well educated, a bachelor, master, and maybe you have already your doctor under your belt, or you are a postdoc. You are internationally experienced, fluent in English, a leader and expert in your prior research field. You're resilient, brilliant in adaptation and problem solving.

You are eager to bring in the transferable and monetizable skills needed in many companies to embrace the future and to become, or remain, an innovator in their markets.

Hey, Postdoc Transformer, are you curious to ask professors, principal investigators, visiting scientists, postdocs, PhD students, and candidates some in depth life and career guiding questions? But it feels cringe, so you end up not asking? 

Buy our PostdocTransformation Card Game to have more fun and valuable insights in your journal club, lab, and mentoring meetings, lab rotations, during conferences, panels and Breaks at the Mensa. 

You'll get 10 intriguing mentoring questions per career level. So 10 for PhD students, 10 for postdocs, 10 for professors, 10 for parental scientists, underprivileged and underrepresented and underserved scientists. Check them out with our discount coupon on the PostdocTransformation Shop, linked on postdoctransformation.

Do you want a transcript of our episode? And our episode sponsors answers to all six bold questions so that you can choose to apply. Do you want to nominate your potential employer of choice so that we can ask them our bold questions? For all of that, click on our links in our show notes and on our website, www.postdoctransformation. com. Remember to check your readiness to leap out of science and to enroll in our free email course Career Transition Made Simple. 

Thanks for your attention. I'm Prof. Dr. Eleonore Soei Winkels, the host of your seasonal PostdocTransformation Show.

And once you have determined your readiness to leap and want to transition into business or industries, then you can enroll in your free email course with 10 actionable, bingeable email lessons until you start your job in business. You'll get 10 emails like this at zero cost. 

1) How to leap out of science. 

2) How to build your sustainable LinkedIn profile. 

3) How to read social media and network. 

4) How to research your favorite jobs and employers. 

5) How to do information interviews to get insights. 

6) How to create your customized applications with ChatGPT.

7) How to prepare your thesis from a business point of view. 

8) How to apply to your favorite employers. 

9) How to choose the right job offer. 

10) How to prepare for your new job

Enroll now for free.

[00:45:21] Final Thoughts and Encouragement

[00:45:21] Eleonore: In closing, I want to remind you that this manifest is yours. Not mine, not someone else, if we would be working in a workshop together. And you would be sitting some to someone else who is of similar scientific background. 

[00:45:38] You can share your manifest, but every manifest belongs to the writer. It's a declaration of your intentions, your dreams, and your professional identity. Writing it will give you the clarity and confidence you need to navigate in your own PostdocTransformation. 

[00:45:59] I've been doing a lot of career transition workshops at graduate schools. I've seen time and time again, that those who take the time to write down their goals and strategies for transitioning thrive, because they have already envisioned their success. 

[00:46:16] This is what they really, really want. They are clear in that. And they're just stepping into what they have already claimed, and you can do this too. 

[00:46:26] applying the StoryBrand framework by Donald Miller on yourself, you become the hero of your own 

[00:46:34] PostdocTransformation. And you can get a step towards what you want. You've got the tools and the plan. And now it's time to take action. Step by step. And you don't need to have figured out everything right now. You just start writing your story and soon enough, you will find yourself living it. Because 

[00:46:59] it pulls you in the right direction. 

[00:47:01] This is like your north star. This is what you want. And then it's easy to discard the things that will, you know, Be a dead end at the end of the day. 

[00:47:12] And remember. You are in control of your own narrative. 

[00:47:18] Create a new origin story for your PostdocTransformation. And that is essentially personal branding, which is key also for your continued and amplified success in your business career. 

PostdocTransformation is a proud sponsor for PhDSciCom

[00:47:32] Thank you so much for joining me today on the PostdocTransformation Show for scientists leaping into business, just like you. And I hope this episode has inspired you to start writing your own manifest and take and take that powerful first step in your PostdocTransformation. 

[00:47:48] If you love this episode, be sure to subscribe and share it with your PhD bestie or be the first to review us on your preferred podcast player.

[00:47:58] This would help us to provide a PostdocTransformation Show for free. 

[00:48:02] We finance this show with ads and our second upcoming show. So we need high downloads, high ratings and word of mouth recommendations. And as always, feel free to connect with me on LinkedIn or send me a DM, sharing any of your career transition questions so that we can answer them in future episodes of our PostdocTransformation Show. 

[00:48:25] Eleonore: Because we really want to answer questions from our PostdocTransformation community. 

[00:48:31] Until next time, dear PostdocTransformer, keep dreaming big, keep taking action. And remember you're you are already on your way of your PostdocTransformation. You actually have a gift in your hand. You have a tabula rasa. An empty table. especially if you don't have children yet. jumpstart your new career everywhere in many directions in your future of work. In this regard, if you haven't, please also listened to our episode. 

[00:48:59] Number four, the future of work for PhD holders, new in business. Or 22, working out your future or 43 betting on yourself for your future. And close to my heart, of course not number 44. Your future work is with AI. 

[00:49:18] And also related episode 29 authenticity in job search saves your mental health. 

[00:49:25] know via social media, if you want me or my team to host online, exclusive sessions so that you can create your own calendar for next year. As mentioned in episode 56. Create your time capsule as mentioned in episode 57 and write your manifest from this episode under our guidance, we can imagine a paid one day workshop, every autumn, or once a year at two price points, cheaper with my team members or at a higher ticket with myself. Meanwhile, this mini-series starting from episode 56 until 60 is really valuable and free preparation for you. 

[00:50:05] And I am walking my talk. Okay, every year, we are reorganizing our business model based on our return on investment. Which is building my PostdocTransformation according to my vision of life.

Thank you for listening!

Do you want a transcript of our episode? And our episode sponsors answers to all six bold questions so that you can choose to apply. Do you want to nominate your potential employer of choice so that we can ask them our bold questions? For all of that, click on our links in our show notes and on our website, www.postdoctransformation.com. Remember to check your readiness to leap out of science and to enroll in our free email course Career Transition Made Simple. Thanks for your attention. I'm Prof. Dr. Eleonore Soei Winkels, the host of your seasonal Postdoc Transformation Show.

Hey, do you want to boost your PostdocTransformation and gain practical business experience? Click below to apply for a podcasting business internship with us!

So, we are at the end of this episode, and I would love to have you, PostdocTransformers, to contribute to future seasons. We have a PostdocTransformation show newsletter where we inform about upcoming episodes, or we lay out the planning for the next seasons so that you are able to forecast who you want to ask as well as role models, or maybe you want to ask a couple of questions certain guest that is upcoming. 

This PostdocTransformation show was brought to you by Prof. Dr. Eleonore Soei-Winkels

Leveraging podcasting for attracting the best students from all over the world

If you are a university chancellor, grad school dean, speaker, professor, have you ever wondered how to make your grad school stand out in the crowded landscape of academia? 

Do you aim to attract the best master's students from all over the world to learn from and work with your professors so that your research remains globally recognized and well funded? Do you wish to repel bad applications which aren't tailored towards your grad school's research profile?

Now, let's talk about a powerful branding tool, podcasts. They're a game changer for higher education institutions. As a professor, active on TikTok, Instagram, LinkedIn, and a podcast host and producer of this Postdoc Transformation Show, I'm here to encourage all the graduate school representatives to think beyond the conventional marketing mechanism.

Instead of being one of many vendors, at a time limited grad school fair, why not create a podcast that showcases your grad school as the ultimate destination for the world's best masters students. Share inspiring and encouraging stories of your top PhD students, high profile alumni, your Your faculty and the incredible opportunities your grad school offers.

A podcast can be a window into your school's vibrant community. It's cutting edge research and unique experiences, and in times of AI generated marketing material, a podcast with your academic leaders. This would prepare your best candidates for the application.

Even better, you can support and make your current Ph. D. students and postdocs visible for their next career steps in academia or business. Remember, successful graduates elevate your grad school's reputation. So, if you are a university chancellor, grad school dean, speaker, professor, Consider this. By launching a podcast for your grad school, you can elevate your grad school's brand and tell aspiring scientists and employers what makes your grad school the best choice, with scalable, evergreen content.

If you're interested, forward this to your marketing representative and get our list of 30 sample episode titles customizable for your grad school podcast. And just enter an email address on my website, www. postdoctransformation. com as linked in the show notes. As a seasoned professor and podcaster, I'm also happy to strategize about how you can launch your grad school podcast on Podbean, the podcast hosting platform we use for the Postdoc Transformation Show, supporting scientists leaping into business.

Thank you for reading our full transcript of this episode. 

For the PostdocTransformation show, we will interview industry experts, leaders in the corporate world, but also companies serving early career scientists leaping into business. 

If you want to let us know who we should interview and bring into the show, please subscribe to our inner circle newsletter. In there you can share with us your career transition questions and suggest topics for future episodes. 

This way, you will have a voice in our PostdocTransformation show. 

If you value our show, please share your favorite episodes with your PhD besties,   

follow us on socials and also let us know via direct message what you enjoyed! 

We really appreciate positive reviews and stories on all social platforms and podcast players!

Why? 

Because this show is for free, but we need sponsors to bring the show to you. So, please help us to help you on your PostdocTransformation.

All right, thanks for listening and I hope that you will watch our show and also listen to our show for the next episodes. And like I said, go back to the previous episodes. I think they have valuable insights for you.

We appreciate every one of you!

Until the next episode, 

Cheers, 

Eleonore & Team PostdocTransformation

Enroll in your free email course for your career transition into business! Especially emails no 2 & 3 focus on creating a LinkedIn profile and using LinkedIn to network for your career transition! 

PostdocTransformation Show mug (buy 1 or get 3 for FREE)

Yeah, you are a grateful listener of our PostdocTransformer Show!

Do you want to support us in our mission to support underserved, underrepresented and underprivileged early career scientists in leaping into business?

Well, then get 3 mugs for free (we cover the costs and shipping), and you place them at your grad school and/or lab kitchen for your PhD peers. Just enter "3mugs" and "freeshipping" and you'll get a 100% discount. Thank you for investing your time into our PostdocTransformation!